Waverider Web Introduction

Ride the Wave of Internet Marketing…
Or You May Find Yourself Beneath It

www.WaveriderWeb.com

Who We Are
 Waverider Web Solutions, based in Charlotte, NC, was
started to help businesses generate revenue by “riding the
wave” of technology innovation on the Internet.

 Founded by Ronnie „Tsunami‟ Gandiza – Chief Solution
Architect

 Former Chief Information Officer (CIO) managing the IT training
programs for 150 colleges and universities

 Served in the US Air Force (USAF) and as Lead Network Engineer for the
Secretary of Defense

 Certified as a network and systems engineer, project manager and
trainer

 Designed business, project management and IT training programs for
Microsoft, which have been implemented at over 2000 academic
institutions around the world

 CMA’s Charlotte “Webmaster of the Year” in 2011


Our Services
 We focus on three areas
that are critical to any
effective Internet
marketing strategy:

1. Full Website
Development

2. Mobile Website
Development

3. Search Engine
Marketing (SEM)


Full Website Development
 Since 2001, our website development team has
developed thousands of business websites. If you
need a professional, business-class website that
is designed to drive traffic, capture leads, and
convert those lead into sales, we can help you
with a website that includes:

 Professional, custom designed graphics

 Videos and photo galleries

 Lead capture and contact management tools

 E-commerce product catalog and storefront (unlimited
number of products)

 Unlimited email addresses and bandwidth

 Comprehensive support (email, phone, live chat, and
remote access)

 Social networking integration

 Search engine optimization


Sample Website -
Restaurant


Sample Website -
Distributor


Sample Website – Real
Estate


The Mobile Wave is HERE
 91% of Americans have a mobile phone

 43% of all US mobile phone owners have a smartphone

 55% is the year-to-year growth rate of the smartphone market

 89% use their smartphone throughout the day

 81% browse the Internet on their smartphones

 77% use search engines on their smartphones to find products and
services

 74% made a purchase as a result of using a smartphone while shopping

1990s 2000s 2010s
Desktop Internet Mobile
Computing Computing Computing
Your customers are mobile...is your business mobile too?


People Multitask with
Smartphones DAY & NIGHT

According to EricSchmidt, CEO of Google, the Mobile Web is growing
8 times faster than the first wave of online Internet adoption.


Waverider Mobile Websites
 Waverider Mobile is a technology platform that allows us to
quickly and affordably build professional mobile websites,
web apps and native apps (three products in one) with
revenue-generating features including:

 Easy one-hand navigation menu system

 Video and photo galleries

 E-commerce capabilities

 Subscription, contact and custom forms

 Multiple locations and map finder

 Sharing (FaceBook, Twitter, Google+)

 Third-party integration (MLS, OpenTable, RSS feeds)

 Monetization opportunities through banner ads

 Downloadable Quick Response (QR) codes


Easy Viewing and
Navigation

BEFORE AFTER


Find Us
 Visitors can click on the
“Find Us” icon and pull up
a map with your
location(s).

 Click on “Get Directions”
and the GPS/Mapping
application for the
smartphone provides
directions.

 You can list multiple
business locations, and
each location can have
different contact
information and hours of
operation.


Custom Forms
 Use one of our pre-
made forms, such as
the “Restaurant
Reservations” or “Leave
A Message” forms.

 Create your own
custom form to interact
with visitors.

 Information submitted
via the form is emailed
directly to any email
address you specify.


Tell a Friend
 Visitors can easily
recommend your
mobile website to
their friends and
contacts via email,
Twitter or Facebook
by clicking on the
“Tell A Friend” icon.

 You can have an
email template
ready, which allows
a visitor to simply
choose recipients
and hit send.


Monetize Your Mobile Website
With Banner Ads

•Create and upload your own
banner ads

•Choose which pages will
display your banner ads

•Choose the location of the
ads - top or bottom

•Add website links to ads

•Manage multiple ads


Mobile Websites/Web Apps
 Waverider Mobile provides BOTH a
mobile website and a web app through 5-Second No Web Address
a single platform. Start-Up Page Bar or URL

 A mobile website is accessed by
going to a specific URL via a
smartphone‟s web browser.

 A web app is accessed via a
smartphone‟s homescreen after being
downloaded from the mobile website,
and includes its own icon.

 A web app does not display a web
address bar and includes a 5-second
startup page (for iPhones only), so it
looks like a native app.

 Unlike a native app, a web app does
not require an additional developers
fee, and it is not uploaded to the
iPhone App Store or Android
Marketplace.

 A web app works across all
smartphone platforms (iPhones, Custom Icon
Androids, Blackberries, Windows
Phones), unlike a native app that is
specific to an operating system.


User-Friendly Content
Management System

•You can quickly and easily
update your own content
24x7 with our user-friendly
interface.


Mobile Redirect Code
 Our mobile redirect code
allows you to only have to
market your main website.

 If a visitor views your main
website via a smartphone,
they are automatically
redirected to your mobile
website.

 If a visitor views your main
website from a desktop or a
laptop, they simply see your
main website.

 To configure this feature,
simply copy and paste the
mobile redirect code we
automatically create for you
into your existing website‟s
header. (If you need
assistance, we can even do
this for you.)


Quick Response (QR)
Codes
 QR codes allow a
smartphone user to snap a
picture of a special square
image, which then opens up
their smartphone‟s web
browser and takes them to a
specific website, such as
your mobile website.

 You can place these QR
codes on flyers, postcards,
business cards, posters,
shirts and more to make it
easy for smartphone users
to go to a website without
having to remember web
addresses or typing anything
in.

 We have an integrated QR
code generator that allows
you to easily create and
download QR codes to use in
your marketing materials.


E-Commerce
 Sell products
and/or services
from your mobile
website.

 Collect payment
using PayPal or
Google Checkout
account.

 Setup is fast and
easy.


List of Pages/Features
 About Us  Yelp
 Services  Facebook
 Products  Twitter
 Videos  Google+
 Photos  FourSquare
 Events  Blog (Wordpress)
 Deals and Promotions  News Feed (RSS)
 Find Us  Form Builder
 Hours  Tell A Friend
 Contact Us  Text Alerts
 Call Us  Reservations
 Staff  OpenTable
 Links  MLS
 Menu  E-commerce (PayPal and Google
 Full Website Checkout)
 Leave A Message  Redirect code
 Keep Me Updated  QR Code Generator
 Analytics  Advertising
 SEO

New features are frequently added based on feedback from our
clients and emerging technologies.


Sample Mobile Websites

Visit www.WaveriderMobile.com to learn more.


Search Engine Marketing
(SEM)
 We can help you Search Engine Usage
develop a bigger as of Dec 2011
presence on the
Internet and drive
traffic to your website. Ask
Our services include: Bing 4%
16%
 Web Presence Google
Yahoo
 Search Engine Google
Optimization (SEO) Bing
63%
Ask
 Pay Per Click (PPC)
Advertising Yahoo
17%
 Social Network
Management

 Mobile Marketing


Web Presence
We can help you establish a bigger presence on the
Internet and make it easier for customers to find you
through:
 Google, Bing, and Yahoo search
Platforms

 Mobile device submission
(Blackberry, IPhone, Droid)

 Social Media Platforms
(Facebook, Twitter, Foursquare)

 Over 350 directories like Yelp, the
Yellow Pages and more

 Mapping submission

 GPS submission and 411 directories

 OnStar and other Telematics
platforms

 Completion and Audit reports
showing your progress


Search Engine Optimization

(SEO)
97% of all searchers limit
their search to Page 1

 We can help to increase your
ranking so that you show up
higher on search results via
organic search engine
optimization (SEO):

 Keyword Analysis – making
sure you understand what
your customers are looking for
via the Internet is critical.

 Link Building – linking to
your website from other
websites establishes
credibility with search engines
like Google, which helps to
increase your rank.

 In-Page Optimization –
ensuring the search engines
can read your website content
and give you the highest
possible ranking.


Pay Per Click (PPC) Advertising
 Pay Per Click (PPC) can quickly place your ad on the first page
of search results compared to organic SEO, but you are
competing for ad space. We can help you develop and
execute an effective PPC strategy to get the most out of your
online marketing budget.


Social Network
Management
 Word-of-mouth referrals
are one of the best ways
to gain new, loyal
customers.

 Effectively using social
networks to build
relationships and trust
takes the concept of one-
to-one marketing to a
whole new level… one-to-
thousands.

 We can help you create
and manage your social
networks, like
FaceBook, Twitter, LinkedI
n, Google and MySpace.


Mobile Marketing
 96% of mobile users have
SMS capability (text
messages)

 SMS messages are typically
read within four minutes

 97% of SMS messages are
opened (83% within the first
hour) generating average
response rates of 15-30% or
more

 Over 80% of 18-29 year old
consumers use text
messaging

 Want to take advantage of
mobile marketing to generate
revenue? We can help!


The Waverider Difference
 We are more than just a web development or marketing
company. We pride ourselves on our ability to help businesses
save time and money, while increasing revenue.

 Strategic Planning – we work to understand your goals, how you do
business online and offline, and the way you run your business in
general to develop a custom action plan that provides a maximum
return on investment.

 Comprehensive Services – we are a “one-stop shop” featuring a
comprehensive suite of Internet marketing products and services, and
we are committed to helping you accomplish your goals without having
to deal with multiple vendors and contracts.

 In-Depth Experience – our team has certified solution
architects, project managers, developers and web marketing consultants
who have helped businesses of all sizes - from small business start-ups
to enterprise-level organizations, such as Microsoft and Time Warner
Cable.

 Affordable – we are able to deliver our services cost effectively to you
by leveraging the latest technologies, a proven project management
framework, and a large partner network.


Need More Information?


Waverider Web Introduction

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