Startup – What we see everyday
90% of Startups fail
Growth Hacking Cases Studies
But, what if we grow… too fast
Founder mistakes
The 50% Rule
Think big, start small
Stage #1: Idea
Stage #2: MVP – Getting Users
Stage #3: Getting Customers
Stage #4: Growth funnel
Bonus
More Growth Hacking stories…
7. Getting Customers
“Almost every failed startup has a product.
What failed startups don’t have are enough
customers.”
Traction: A Startup Guide to Getting Customers
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15. Founder mistakes
“Many entrepreneurs who build great products simply don’t have a good
distribution strategy.”
Marc Andreessen, founder of Netscape
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16. Founder mistakes
Founders spend their time building products/features based on what early users say they
want without caring about traction
=> they think that’s great!!!
You could build something people want BUT:
• … can’t figure out a useful business model (no market)
• … not enough users to reach profitability (small market)
• … reaching to them is cost prohibitive (hard to reach market)
• … a lot of other companies building it too (competitive market)
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17. The 50% Rule
“Traction and product development are of
equal importance and should each get
about half of your attention.
Spend 50% of your time on PRODUCT and
50% on TRACTION ”
Traction: A Startup Guide to Getting Customers
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18. Think big, start small
• Don’t try to serve everyone. Define your niche market and start with
small community.
• Don’t ever think about 10,000 users at first
• Get your first 20 USERS
• Then focus on your first 5 CUSTOMERS
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