GROWTH HACKING 101 - Takeaways from a startup PRACTITIONER 1. Case studies - Dropbox’s Referral Growth Engine - Coursera Video Syndications - CafeBiz Content Worth Sharing - AhaMove Integration to Partners 2. Things to remember: Traditional Marketing vs. Growth Hacking – a perspective - Slow vs. Rapid Growth - Classical vs. Modern Channels - Data-driven Decision Making: Not a fan vs. Big fan - Attack the mass (and fail) vs. Look for a beautiful niche - Acquisition only vs. AARRR - Team perspective: Marketing only vs. Multi-departmental task force

1. GROWTH HACKING 101
Brought to you by:
Truong Bomi
Takeaways from a startup PRACTITIONER

2. Concepts Case Studies
Things to remember
Traditional Marketing vs. Growth Hacking

3. Case studies
• Dropbox’s Referral Growth Engine

5. 100,000 to 4,000,000users in 15 months

6. Case studies
• Dropbox’s Referral Growth Engine
• Coursera Video Syndications

7. Increase your brand’s exposure:
1. Produce educational video content
2. Upload then to educational platforms like Udacity, Udemy, and Coursera

8. Increase your brand’s exposure:
1. Produce educational video content
2. Upload then to educational platforms like Udacity, Udemy, and Coursera
The number of users exploded from 111,000 in 10/2011
to over 9,000,000in 9/20124
Source: https://blog.coursera.org/a-triple-milestone-107-partners-532-courses-52/

9. Case studies
• Dropbox’s Referral Growth Engine
• Coursera Video Syndications
• CafeBiz Content Worth Sharing

11. Case studies
• Dropbox’s Referral Growth Engine
• Coursera Video Syndications
• CafeBiz Content Worth Sharing
• AhaMove Integration to Partners

12. Your company & more to come

13. 1/2015 5/2015 8/2015 10/2015 1/2016 4/2017
Idea
generation
Testing Truck-service
launch in HCMC
Expand to
Hanoi
Incorporated.
Bike-service
launch in HN &
HCMC
Early Stage
Growth
Early steps up to the mountain
Truong Nguyen
99%
Successfully
completed

14. Things to remember
Traditional Marketing vs. Growth Hacking – a perspective

15. Traditional Marketing vs. Growth Hacking

16. Traditional Marketing vs. Growth Hacking

17. Traditional Marketing vs. Growth Hacking
Not a fan, ok?!

18. Traditional Marketing vs. Growth Hacking
• Not try to serve everyone. Define niche
market and start with small community.
• Don’t ever think about 10,000 users at
first. Get your first 20 USERS. Then focus
on your first 5 CUSTOMERS
• The mass is out there. Go get ‘em.
…………
• Grab attention from 10,000 user and
hope for someone to take action

19. Traditional Marketing vs. Growth Hacking
Acquisition
Activation
RETENTION
Revenue
Referral
Acquisition
People come to your site from various channels
Users sign-up or create accounts
Repeat use of product & features
Growth via
sharing & WOM
Monetize user behavior

20. Traditional Marketing vs. Growth Hacking
GROWTH TEAM
Marketing
Biz
Development
Product
BI
Developer (API)

21. Traditional Marketing vs. Growth Hacking
Try to sell a value Bring real value

22. Thank you!
Powered by
truong@ahamove.com

23. For more
Growth Hacking stories, Klick
To join
AhaMove team to hack growth, Kontact
Biz Development Manager
Biz/ Ops Growth and Happiness team
Growth Marketer
Business Strategist 0948630784
truong@ahamove.com

24. Appendix

25. Source:
Taking right strategic go-to-market steps
Moor’s model
NICHE Market

26. by Alexandre Wayenberg
Value Map
Customer
Profile
Then getting to
Product – Market Fit
being in a good market with a product that can satisfy that market

27. Then getting to
Product – Market Fit
How would you feel if you could no longer use [product]?
1. Very disappointed
2. Somewhat disappointed
3. Not disappointed (it isn’t really that useful)
4. N/A – I no longer use [product]
40%

29. Create uncontested market space
Make the competition irrelevant
Create & capture new demand
Break the value – cost trade-off
Competing in existing market space
Beat the competition
Exploit existing demand
Make the value – cost trade-off

33. Thank you, again!
Powered by
truong@ahamove.com