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Massively Multiplayer Journalism

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Edelman
Edelman

How can long-form journalism adapt to the online social media revolution? ARGs point the way. Five lessons for effective long-form journalism from a most effective interactive genre.

News & PoliticsTechnology
1 of 21
Massively Multiplayer Journalism Five lessons from ARGs Photo: TwOsE
[object Object],[object Object],[object Object],[object Object],Photo: SkyWhisperer
 
 
Photo: David Winnie
Photo: Megadem
What do we do with this? Photo: unsure shot Shooting for College paper Totally blogging this I’m in ur crowd, facebookin’ ur speech Picture-msg to my GF <3
Photo: Hirsute Ursus
The Fire Hose Problem.
 
MASSIVELY INTERACTIVE
“ ARGs that HAVE worked are social media. NOT GAMES.” “ Why ARGs Don't Work”
Photo: thinkorthwim.com Collective Intelligence
[object Object],[object Object],[object Object],[object Object],[object Object]
Networking Photo: Ayres no Graces
Challenge Structure Photo: sidehike
Platform Agnosticism ?
Photo: Thomas Roche Collaborative Storytelling
Interactivity
 
philip.trippenbach [at] bbc.co.uk trippenbach.com

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Massively Multiplayer Journalism

Editor's Notes

  1. Social media is taking mental bandwidth away from mass media. How can journalism best adapt to social media? ARGs have the answer.