Module 01.Online journalism and social media
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Module 01.Online journalism and social media
- 1. Module 1: Online Journalism and Social Media
- 2. Multimedia Journalism: Over 100 editorial staff trained
- 5. “ If the only tool you have is a hammer, every reader looks like a nail.”
- 6. “ The nails are talking to each other.”
- 9. Old Media vs New Media Lean-forward, intent-driven Lean-back, content-driven Advertisers can go direct to consumers. Readers/audience can go direct to news source. Advertisers dependent on media owners Borderless, accessible anywhere Tied to distribution area, geography Published in multiple platforms, many ways to consume, infinite repeats One-time use, only one way to consume Time-shifted, place-shifted. Fixed schedules, eg: 8 pm news Timeless, living document updated as- and-when or 24/7 Single print product, locked to deadlines, delivery time Dialogue, everyone can be part of the conversation or be a producer Monologue, one-way media, controlled, few producers Low/no barrier of entry, many players High cost of entry, few players, restricted by licensing
- 13. 1.Spreadable media 2.Livestreaming 4.Mobile apps 7.Personal branding 5.Community management 3.Crowdsourcing 6.Metrics
- 16. One definition: It’s an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio…. What’s social media?
- 17. … it’s people connecting online
- 20. Where Is Everyone? F. L. Y. T. B.
- 22. 3,000,000,000 videos viewed per day 48 hours (Source: YouTube fact sheet) of new video uploaded every minute
- 26. Facebook users in Southeast Asia Source: Facebook, GreyReview.com, as of Apr 5, 2011
- 28. Twitter: Asia on the rise *Source: Semiocast study, 2.9m messages, over 24 hours on June 22, 2010. http://semiocast.com/pr/20100701/Asia_first_Twitter_region Study: Japan, Indonesia, Korea, other Asian nations account for 37% of all tweets. USA down from 30% share to 25%.*
- 29. The Internet circa 1993
- 30. Internet in 2011
- 33. *Mobile penetration: 121% **Internet penetration: 64.6% Force 1: Rise of access *Source: Malaysia, Q1, 2011, MCMC **Internetworldstats.com June ‘09
- 36. Newsmakers have gone social
- 37. Sign of the times
- 38. Malaysiakini has trained over 180 CJs in 18 months
- 42. Reporters are sourcing ideas for stories from social networks
- 43. Reporters are sharing stuff on social networks
- 46. It’s not about print vs online, it’s about engaging the communities we serve with stories they want
- 47. Whither print?
- 48. Average Circulation - English Language Daily Newspapers (Pen. Malaysia) -7% +6% -3% -12%
- 49. Average Circulation - English Language Sunday Newspapers (Pen. Malaysia) -3% -10%
- 50. Average Circulation of Newspapers English Language – Sabah (2007-09) -4% -0.4%
- 51. Average Circulation of Newspapers English Language - Sarawak(2007-09)
- 52. Average Circulation of Total Newspapers Peninsular Malaysia (1989 – 2009) -3% 2,482
- 53. Average Circulation of Daily Newspapers By Language – Pen. Malaysia (1989 – 2009) B. Msia +0.2% English -1.3% Chinese -7% Note : Average net sales data for Kwong Wah 08-09 not available
- 54. Average Circulation by Language Total Daily Newspapers (Pen. Malaysia) Note : Average net sales data for Kwong Wah 08-09 are not available.
- 55. Average Circulation by Language Total Sunday Newspapers (Pen. Malaysia) -5% -3%
- 56. Average Circulation of Sunday Newspapers By Language – Pen. Malaysia (1988 – 2009) B. Msia -2.8% English - 5.1%
- 57. Average Circulation – Bahasa Malaysia Daily Newspapers (Pen. Malaysia) -8% +4% +12% -5%
- 58. Total Circulation: 2,424,247 Newspaper ADEX vs Average Daily Circulation July 2008 – June 2009 (Pen. Malaysia) Total ADEX: RM 2.44 billion Note : Adex includes titles audited by ABC only. Source : ABC & Nielsen Media Research
- 59. Average Circulation of Daily Newspapers Grouping By Company – Pen. Malaysia (July 08 – June 09) Total circulation : 2,424,247 Sin Chew China Press Guang Ming Berita Harian Harian Metro New Straits Times Utusan Msia Kosmo The Star The Sun The Edge Kwong Wah Oriental Daily News
- 60. “ The Roman Empire that was mass media is breaking up, and we are entering an almost feudal period where there will be many more centers of power and influence.” Orville Schell, Dean, UC-Berkeley journalism school
- 63. The Star Online pageviews
- 67. “ In the past you were what you owned. Now you are what you share,” Charles Leadbeater
- 68. Hint: Share some stuff and start the conversation.
Hinweis der Redaktion
- Universal McCann Comparative Study on Social Media Trends April 2008 http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
- The Great Wave Kanagawa – Katsushika Hokusai, woodcut print created in 1820s
- The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2 nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3 rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB service Unifi will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology.
- MalaysiaKini started an interesting project last year to train citizen journalists – people who were keen on reporting on the news they were witnessing. Backed by a funding from International Center for Journalists of United States, The course is short and intensive and covers all the tools to equip Malaysians with the know-how to be responsible citizen journalists. These CJs submit videos every week and some are picked up and published by Malaysiakini.com. I would like to show you one example done by Jimmy Leow in Penang and uncompleted highway. Remember this is done by someone who only recently learnt about scripting, handling videocams, editing and putting a whole package together for a news site.
- If you look closely at circulation of print, you will notice that malay & chinese papers have larger circulation compared to english papers
- social media is about sociology and less about technology