NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Userdriven Innovation in the age of social
1. Userdriven innovation in the age of
social
Trine-Maria Kristensen
Adviser, Socialsquare
www.socialsquare.dk
2. Trine-Maria Kristensen:
- Master in Sociology and PR
- Marketing & Communication
- Blogging since 2004
- Author of “Weblogs”, Børsens Forlag, 2007
3. Socialsquare
make participation happen!
Thilde
Vesterby
Andreas Magnus Trine-Maria Thomas Andreas Martin Sønderlev Henrik Esben Thilde Jeppe
Johannsen Christensson Kristensen Madsen-mygdal Lloyd Christensen Moltke Trier Westerby Kabell
9. Innovation
”ideas applied successfully in practice”
”Process by which an idea or invention is
translated into a good or service for
which people will pay.”
11. Userdriven innovation
Innovation that happens with customers, partners,
citizens, vendors, stakeholders involved
Userdriven innovation = decidedly involving
customers
70% of innovation comes from customers, users and
stakeholders…
37. Search and usergenerated
marketing
• 25% of search for 20 biggest brands lead
to sites with usergenerated content
• 34% of all bloggers writes about service
and products
• 78% trust recommandations from friends
• 14 % trust commercials
Source: socialnomics.com presentation: ”Social Media Revolution”