Triblio's Comprehensive Guide to Content Hubs

What’s a Content Hub?
A Content Hub is the idea of centralizing content into a one-stop
shop for web site visitors. A Content Hub can host branded content,
curated content, social media content, user generated content,
videos, documents and even lead forms. A Content Hub allows a
brand to tie together disparate content into a more cohesive
presentation with more context, control and analytics. A Content Hub
is often implemented into marketing campaigns that combines lead
generation with lead nurturing to gain optimal value from branded
content.
http://www.triblio.com/blog/benefits-of-content-hubs/

Why a Content Hub?
You should consider getting a content hub if you want
to…
• Increase Website Traffic
• Increase Time Visitors Spend On Website
• Increase Brand Awareness
• Establish Thought Leadership
• Increase Social Sharing
• Increase Leads
• Shorten Buyer’s Journey

The 6 C’s of a Content Hub
• Central
• Control
• Context
• Conversions
• Curation
• Content Amplification

Centralize
A content hub centralizes your:
• Blog posts
• Social media
• Videos
• Articles
• News mentions
• White papers
• ebooks
• Webinar
• Lead forms

Control
A content hub allows you to better control your content and the
desired experience . When you send traffic to Twitter, Facebook or
website that’s not yours you lose the ability to track and control the
experience. A content hub lets you bring social media onto your
website, letting your visitors experience it while still allowing you to
control and tailor the experience according to your desires and goals.

Context
A content hub allows you to provide context around your content. You
can highlight your brand’s official content around a particular product,
while including third party articles about the same product. This type
of context helps add credibility & third party endorsements while
keeping visitors on your site.

Conversions
Content hubs increase conversions by keeping visitors longer on your
site and featuring content that’s valuable to them. As website visitors
consume your content, a hub will allow you to feature optimized
progressive profiling, pop-ups, gated & contextual call-to-actions.
Showing the right content and CTA, to the right person at the right time
will increase your lead conversion rates.

Curation
Content hubs with built in content curation let you add third part
commentary to your branded content that serves to strengthen your
brand’s voice. If your curated contented cuts through the noise and
brings clarity then it will help build trust & thought leadership that gives
website visitors a reason to keep coming back.

Content Amplification
Content hubs helps amplify your content by making it easy to share the
content via social media. Built in social sharing buttons gives your
visitors the ability to share your content and customize messages with
one click. A content hub also provides a detailed analytics reports that
lets you know which of your content is more social friendly and getting
higher engagement allowing you to promote the appropriate content to
increase overall amplification.

“
Monetate Case Study
Monetate is an email platform that
delivers better customer experiences
through testing, email optimization
and in-the-moment personalization.
Monetate replaced their traditional landing
pages with Content Hubs and increased
lead conversions by 250%
Source: http://www.slideshare.net/triblio/content-hub-case-studies

“
Hardin Memorial Health
Case Study
In anticipation of the need for
consumers to understand
the impact and timing of the
Affordable Care Act, Hardin Memorial
Health launched a content hub that
established them as a primary
source of healthcare reform
information.
The Hardin Memorial Health Content Hub received 275K unique
visitors in the first 6 months and 52% visited the site 2+ times

Insight Case Study
“
Insight is an IT company that offers a variety
of technical resources and services
Insight increased page views by 473%

BCBG Case Study
BCBGMAXAZRIA is the premier lifestyle
collection celebrating 25 years of dressing
dynamic women.
BCBG website saw a 40% increase in traffic to their social
hub & spent 53% more time on the website than average.

EssenceFest Case Study
The Essence Music
Festival in New
Orleans has been
celebrating African-
American culture,
music, education, and
empowerment since
the first festival in
1995.
A User Generated Social Hub aggregated nearly 80,000
social posts, a 26% increase from the previous year.

Pepsi Pulse Case Study
Pepsi launched a content
hub experience on their
home page pepsi.com The
hub features branded,
localized & crowd sourced
content.
The Pepsi Pulse Content Hub drew 87% more unique
visitors than the month before with a 2700% increase in
social referrals.

BCBS Alabama Case Study
Blue Cross and Blue
Shield of Alabama offers
health insurance, including
medical, dental and
prescription drug coverage
to individuals, families and
employees.
Since launching the Blue Cross Blue Shield Alabama
Content Hub monthly page views have increased by 287%
and unique visitors have increased by 1776%.

Which Brands Are
Already Leveraging
Content Hubs?

Want to learn more?
Jeff Zelaya
305.766.2631
jeff@triblio.com

Triblio's Comprehensive Guide to Content Hubs

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