June 2016 Asia Trend Briefing: 10 data innovations from Asia that are reshaping the expectations of your customers!

1. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
ASIAN DATA
DOMINANCE!
10 data innovations from Asia
that are reshaping the
expectations of your customers!
J U N E 2 0 1 6
A S I A T R E N D B R I E F I N G

2. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
80% of
consumers are
willing to share
personal data
with companies.
- Aimia, September 2015

3. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Only 8%
consumers feel
they are
receiving better
services as a
result of sharing
information.
- Aimia, September 2015

4. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
What's next for data
and digital
innovation in Asia?
Data, data everywhere –
but what are you supposed
to do with it?

5. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Foresight?
It's all about
expectations ;)
If you are looking for
conventional market
research, stop right here.
This Briefing is about
innovations that are changing
what your customers expect.

6. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
LET’S GET GOING!
This Briefing brings you ten of the best
innovations utilizing consumer data and digital
information from around the region, fresh from
TW:IN, our global spotting network.

7. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
10 DATA-FUELED
INNOVATIONS
FROM ASIA
Ready for a fast download of new customer expectations?
T H E I N N O V A T I O N S

8. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Artificial intelligence helps people
stick to a budget
Neat

9. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Smart rice cooker caters for
individual preferences
Xiaomi

10. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Bus shelters educate commuters
on the importance of sun protection
Bioré

11. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Startup collects saliva and gives
DNA-based dieting advice
Genoplan

12. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Real-time taxi data used to improve
traffic management in Manila
GrabTaxi and
Philippines
Dept of
Transportation

13. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
trendwatching.com/premium

14. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Smart device provides skincare tips
based on local weather conditions
WAY

15. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Fast food chain's bespoke pre-roll
clips set YouTube record
KFC Malaysia

16. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
App helps consumers use the right
credit card to get the best deals
Swipe

17. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Automated system gives farmers
a fair price on crops
Indian state of
Odisha

18. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Digital map tracks forest fires in
real-time
Greenpeace
Indonesia

19. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue – it's all about evolution.

20. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework

21. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!

22. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
NEXT
Customer expectations wait for no one –
so GET GOING!

23. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Remember, your
data innovation
will only win if
it's grounded in a
basic human
need.

24. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events