Best Practice Automotive Marketing Trends 2015 Discover 10 inspiring marketing trends of leading automtive companies. All cases include innovative approaches which make them unique and leading performers! You can find more of those cases in the Trendone Trendexplorer!

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BEST PRACTICE AUTOMOTIVE TRENDS 2015

3. AUGMENTED REALITY GLASSES FOR DRIVERS
The automotive brand MINI is collaborating with its parent company
BMW to develop augmented reality glasses that will project relevant
information into the driver's view. This could be navigation data, current
speed, speed limits, points of interest as the drivers pass or even
parking assistance. The function “X-Ray View” makes solid parts of the
car around the driver transparent so that obstacles and pedestrians
become more visible. Additional street views come from a camera
fastened to the side mirror of the car.
http://miniusanews.com
BMW AG, Germany 3trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015

4. BMW PLACES STICKERS ON RIVAL STEERING WHEELS
BMW has used valet parking services in Brazil to promote the new 116i
model in a simple and effective way. Staff of the parking services at
upmarket restaurants placed BMW stickers on the steering wheel of
cars to cover up the other brand's logo. When the owners returned to
their cars, they found the BMW emblem together with an advertising
slogan, a picture of the new car and its price. According to the agency
behind the campaign, the number of test drives in the region for the
new BMW 116i increased by a third.
http://www.bmw.com.br
BMW AG, Brazil 4trendexplorer send a trend PPT export
BEST PRACTICE AUTOMOTIVE TRENDS 2015

5. AUDI-FEELING IN ACTION CINEMA
The Russian subsidiary of the BBDO agency network has adapted an
Audi ad to 4DX theatre technology to appeal to multiple senses of
cinema-goers at the same time. In addition to the images and audio,
moving seats, mist and fragrances gave viewers the feeling of sitting in
the vehicle in the ad featuring an Audi TT entering the Earth's
atmosphere from space. The vehicle landed on a ramp and drove a
serpentine route while the viewers' seat moved with it.
http://bbdogroup.ru
Audi AG, Germany 5trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015

6. CAR-SHARING WITH FRIENDS
Audi is testing a car-sharing concept in Stockholm called "Audi Unite",
in which several people can share a car. A maximum of five people get
the chance to use a brand new Audi for a period of one or two years.
People can reserve the car via an app for their chosen length of time.
The people who share the car can decide by themselves if they want to
split the costs evenly or pay according to their use of the car.
Depending on the chosen model, the deal costs between €160 and
€1,000 per month.
https://www.audiunite.com
Audi AG, Sweden 6trendexplorer send a trend PPT export
BEST PRACTICE AUTOMOTIVE TRENDS 2015

7. CINEMA AD INSIDE CLOSING CURTAINS
In a campaign for the Smart car, BBDO Istanbul has created a cinema
ad that was shown between half-closed curtains to highlight the
compact size of the car. Without any warning, the curtains started to
close slowly until just a small opening was left. Afterwards, a life-size
model of the car reversed into the space between the curtains. The ad
also featured the company's logo and a message saying that the
Smart car can fit in everywhere.
http://www.bbdo.com.tr
BBDO Worldwide, Turkey 7trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015

8. CUSTOMIZING A MERCEDES ON INSTAGRAM
Instagram users can now build a custom Mercedes Benz GLA and
share the result on their Instagram account. Users go to the new GLA
Instagram page and tap the main image to get started, choosing the
colour, wheels, roof type and grill. Each tap links to further Instagram
profiles, where individual colours, wheels, roofs and grills are stored.
The last link takes users to the profile with the custom-built car.
http://mercedesblog.com
Daimler-Benz AG, USA 8trendexplorer send a trend PPT export video
BEST PRACTICE AUTOMOTIVE TRENDS 2015

9. PERSONALISED SPEEDOMETERS AFFECT DRIVING BEHAVIOUR
Volkswagen has carried out a road safety campaign in New Zealand
which used children to help their parents change their driving habits.
Four families were selected for the campaign and the children had the
job of redesigning the speedometers of the families' Golf cars. This left
them colourfully drawn with a personal message in the middle. The
average driving speed of all four families significantly sank over a
comparable period. The campaign was accompanied by a website and
videos.
http://www.volkswagen.co.nz
Volkswagen AG, New Zealand 9trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015

10. DEMONSTRATING FATIGUE DETECTION IN A SOCCER GAME
In collaboration with AlmapBBDO in Brazil, Volkswagen launched an
advertising campaign during soccer matches on TV to raise awareness
of fatigue detection in its cars. Whenever players were ready to be
subbed off, the fatigue sensor icon used by Volkswagen – a coffee cup
– appeared over their heads. While the players were leaving the field,
a small banner explained what the the cup meant and what the
Volkswagen fatigue detection system does.
http://www.vw.com.br
AlmapBBDO, Brazil 10trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015

11. TEST DRIVE WITH PARKING SPOT GUARANTEE
Volkswagen has carried out a "Park & Drive" event in Warsaw to try
and recruit potential new customers for a test drive. While doing so, the
company used the city's widespread parking problems for its own
ends. People could sign up to the "Park & Drive" event and the test
cars were then parked outside their office the next morning. A VW
employee waited for the test person, offered them the free parking spot
and then handed over the keys to the test car. This enabled
participants to have a short test drive safe in the knowledge that they
could return to a free parking spot.
http://www.volkswagenwarszawa.pl
Volkswagen AG, Poland 11trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015

12. VOLVO SPRAY HELPS CYCLISTS
Grey London and Albedo 100 have developed the spray "LifePaint" for
Volvo which increases the visibility of cyclists, thereby offering them
greater protection. The spray can be used on bicycles and clothing and
is invisible in bright conditions. It reflects car lights in dark
environments, making cyclists easy to see. After application, the spray
lasts about a week, leaves no markings and can be applied afresh.
The first 2,000 cans of "LifePaint" are initially being sold in six cycling
shops in Kent and London.
http://www.volvolifepaint.com
Volvo Car UK Ltd., UK 12trendexplorer send a trend PPT export video more pictures
BEST PRACTICE AUTOMOTIVE TRENDS 2015

13. The Trendexplorer gives you access to the most trending innovations worldwide. Benefit from
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You can get more information from Peter von Aspern, v.aspern@trendone.com.
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EXECUTIVE TRENDREPORT MAY 2015