2. The Challenge
How to motivate users / members to
participate / engage regularly?
How to increase repeat customers?
How to simulate an offline marketing blitz /
promo for the online business?
3. What is required?
When your customers download/ participate/
engage in activity and keep returning for the
same, your business wins!
User engagement/ participation build lasting
relationships and impacts your fundamental
business objectives. It doesn't matter who
you're dealing with, whatever the target
demographic; Its finally PEOPLE, and if you
can get them to participate, you can drive
your business value.
5. Sure Shot Rewards
The Concept
Incentivise Application/ Content downloads;
Motivate registration/ subscriptions /
contributions.
• Reward ALL your Users with incentives for all or any
action/ engagement on your website; applications, games,
mobile content downloads or making purchases on your
e-com portal.
• Reward them for posting, inviting, rating, reviewing,
subscribing, making friends, listening, watching, sharing,
and/or referring.
• Reward them with gifts or/and points which can be
redeemed for products and branded merchandise with
high perceived value.
• Everyone Wins… Always
6. The Process
• Register on site (verify mobile number)
• Download Application, game, mobile content etc.
• After download, SureShot win code is sent as text to
registered mobile number, in case of ECom sites code will
display after checkout.
• User logs in to specially created redemption site.
• User enters code, free gift displays.
• User enters details for shipping and makes payment for
handling charges.
• Gift is shipped to user within 15 working days.
7. Process Flowchart
A Promo Code is
Customer engages in Customer redeems
delivered via
desired activity the code on the
company or created
redemption site
system
Customer enjoys his Within 15 working Win an Assured Gift.
gift without any days, The gift is Pays handling and
hassle. delivered. delivery charges
9. What’s new?
Gift Upgrade – User has an option to upgrade
his gift to a higher value gift by paying a
nominal additional amount (over and above
fixed handling charger of Rs.499)
For Example: User gets a Reebok watch as a
gift (handling 499) he can choose to upgrade
to a Reebok sunglass by paying Rs.499 extra.
10. Gifts
A glimpse of what to expect
SureShot Wins Gift for instant wins/
redemption against loyalty points
Product MRP
• Reebok BackPack 1299
• Geetanjali Pearl Set 2500
• Reebok Watch 2499
• SanDisk Micro SD 990
• Converse T-shirt 1099
• Reebok T-shirt 1399
11. Contd…
• Converse T shirt 1099
• Reebok Tshirt 1399
• Polo Watch 3599
• Numero Uno Shades 2499
• Reebok Duffle Bag 999
• Jagdamba Pearl Set 2500
• Blac Watch 2499
• MP3 Players 550
• Wireless Headphones 800
• Discover Insignia 6999
• Travelport Voucher 499 (no handling charge)
Back
12. The Process
• Register on site and create a unique id
• Download Application, game, mobile content etc
• After download / any activity, SureShot points are awarded
(points system will be integrated on your website)
• User logs in to specially created loyalty site and views his
accumulated points and the gifts that he can redeem for those
points
• User chooses gift and redeems against his accumulated points
• Gift is shipped to user within 15 working days
14. Advantage
• Create a loyal community of users / members
• Incentivise user engagement
• Incentivise user for low-ticket downloads
• Create an additional revenue stream
(redemption against points & cash)
15. What’s new?
Points & Cash – All / some products in the
redemption catalogue will be available for
redemption against points and cash
For Example: User can redeem a Reebok
watch against 100 points and he can
choose to redeem a Reebok sunglass
against 100 points + Rs.499
16. Gifts
A glimpse of what to expect
SureShot Wins; Gift upgrade / points & cash
redemption options
Product MRP
• Polaroid Sunglass 4428
• Reebok Sunglass 4999
• Ben10 English Learner Kids Laptop 1350
• Giordano BackPack 3999
• Polo Shades 5999
17. Contd…
• Reebok Pair Watch 5198
• John Players Party Shirt 1100
• Sony 8GB USB Micro Vault Classic 1300
• ED Hardy Bag 3350
• Converse backpack 1099
• V Slicer 1500
• Giordano Watch 3850
NOTE: All the above products available against payment
of upgrade charges of Rs.299 / 499 + handling Rs.499
Back
18. Costing
Payment is only for codes/
points redeemed/ or a
percentage of the value of
the gifts redeemed.
Loyalty website (hosting and
maintenance will be @
extras)
19. Thank You
RewardPort
B 901, Fairlink Center
Off New Link Road, Andheri W
Mumbai 400053
T: +91 22 40270000, 26748000
F: +91 22 26735314
E: relationship@rewardport.in