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Innovative Incentive
Solution through
Digital Marketing
The Challenge

 How to motivate users / members to
  participate / engage regularly?

 How to increase repeat customers?

 How to simulate an offline marketing blitz /
  promo for the online business?
What is required?
When your customers download/ participate/
engage in activity and keep returning for the
same, your business wins!
User engagement/ participation build lasting
relationships and impacts your fundamental
business objectives. It doesn't matter who
you're dealing with, whatever the target
demographic; Its finally PEOPLE, and if you
can get them to participate, you can drive
your business value.
The Solution


• Sure Shot Rewards-
  Instant Gratification

• Sure Shot Points-
  Loyalty Concept
Sure Shot Rewards
    The Concept

    Incentivise Application/ Content downloads;
    Motivate registration/ subscriptions /
    contributions.
• Reward ALL your Users with incentives for all or any
  action/ engagement on your website; applications, games,
  mobile content downloads or making purchases on your
  e-com portal.
• Reward them for posting, inviting, rating, reviewing,
  subscribing, making friends, listening, watching, sharing,
  and/or referring.
• Reward them with gifts or/and points which can be
  redeemed for products and branded merchandise with
  high perceived value.

•   Everyone Wins… Always
The Process

• Register on site (verify mobile number)
• Download Application, game, mobile content etc.
• After download, SureShot win code is sent as text to
  registered mobile number, in case of ECom sites code will
  display after checkout.
• User logs in to specially created redemption site.
• User enters code, free gift displays.
• User enters details for shipping and makes payment for
  handling charges.
• Gift is shipped to user within 15 working days.
Process Flowchart


                       A Promo Code is
Customer engages in                        Customer redeems
                         delivered via
  desired activity                          the code on the
                      company or created
                                            redemption site
                           system




Customer enjoys his   Within 15 working    Win an Assured Gift.
  gift without any    days, The gift is    Pays handling and
       hassle.            delivered.        delivery charges
The Advantage
• Increase verified Registrations (build
  database)
• Incentivise downloads
• Ensure repeat transactions
• Create an additional revenue stream (gift
  upgrade option)
What’s new?

Gift Upgrade – User has an option to upgrade
his gift to a higher value gift by paying a
nominal additional amount (over and above
fixed handling charger of Rs.499)

For Example: User gets a Reebok watch as a
gift (handling 499) he can choose to upgrade
to a Reebok sunglass by paying Rs.499 extra.
Gifts
    A glimpse of what to expect

    SureShot Wins Gift for instant wins/
    redemption against loyalty points

    Product                           MRP
•   Reebok BackPack                   1299
•   Geetanjali Pearl Set              2500
•   Reebok Watch                      2499
•   SanDisk Micro SD                  990
•   Converse T-shirt                  1099
•   Reebok T-shirt                    1399
Contd…

•   Converse T shirt      1099
•   Reebok Tshirt         1399
•   Polo Watch            3599
•   Numero Uno Shades     2499
•   Reebok Duffle Bag     999
•   Jagdamba Pearl Set    2500
•   Blac Watch            2499
•   MP3 Players           550
•   Wireless Headphones   800
•   Discover Insignia     6999
•   Travelport Voucher    499 (no handling charge)


                                                     Back
The Process
• Register on site and create a unique id
• Download Application, game, mobile content etc
• After download / any activity, SureShot points are awarded
  (points system will be integrated on your website)
• User logs in to specially created loyalty site and views his
  accumulated points and the gifts that he can redeem for those
  points
• User chooses gift and redeems against his accumulated points
• Gift is shipped to user within 15 working days
Process Flowchart
Advantage

• Create a loyal community of users / members

• Incentivise user engagement

• Incentivise user for low-ticket downloads

• Create an additional revenue stream
  (redemption against points & cash)
What’s new?

Points & Cash – All / some products in the
redemption catalogue will be available for
redemption against points and cash

For Example: User can redeem a Reebok
watch against 100 points and he can
choose to redeem a Reebok sunglass
against 100 points + Rs.499
Gifts
    A glimpse of what to expect

    SureShot Wins; Gift upgrade / points & cash
    redemption options


Product                                 MRP
•   Polaroid Sunglass                   4428
•   Reebok Sunglass                     4999
•   Ben10 English Learner Kids Laptop   1350
•   Giordano BackPack                   3999
•   Polo Shades                         5999
Contd…

•   Reebok Pair Watch                       5198
•   John Players Party Shirt                1100
•   Sony 8GB USB Micro Vault Classic        1300
•   ED Hardy Bag                            3350
•   Converse backpack                       1099
•   V Slicer                                1500
•   Giordano Watch                          3850

    NOTE: All the above products available against payment
    of upgrade charges of Rs.299 / 499 + handling Rs.499
                                                       Back
Costing

Payment is only for codes/
points redeemed/ or a
percentage of the value of
the gifts redeemed.
Loyalty website (hosting and
maintenance will be @
extras)
Thank You
RewardPort
B 901, Fairlink Center
Off New Link Road, Andheri W
Mumbai 400053
T: +91 22 40270000, 26748000
F: +91 22 26735314
E: relationship@rewardport.in

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Online Promotions - RewardPort

  • 2. The Challenge  How to motivate users / members to participate / engage regularly?  How to increase repeat customers?  How to simulate an offline marketing blitz / promo for the online business?
  • 3. What is required? When your customers download/ participate/ engage in activity and keep returning for the same, your business wins! User engagement/ participation build lasting relationships and impacts your fundamental business objectives. It doesn't matter who you're dealing with, whatever the target demographic; Its finally PEOPLE, and if you can get them to participate, you can drive your business value.
  • 4. The Solution • Sure Shot Rewards- Instant Gratification • Sure Shot Points- Loyalty Concept
  • 5. Sure Shot Rewards The Concept Incentivise Application/ Content downloads; Motivate registration/ subscriptions / contributions. • Reward ALL your Users with incentives for all or any action/ engagement on your website; applications, games, mobile content downloads or making purchases on your e-com portal. • Reward them for posting, inviting, rating, reviewing, subscribing, making friends, listening, watching, sharing, and/or referring. • Reward them with gifts or/and points which can be redeemed for products and branded merchandise with high perceived value. • Everyone Wins… Always
  • 6. The Process • Register on site (verify mobile number) • Download Application, game, mobile content etc. • After download, SureShot win code is sent as text to registered mobile number, in case of ECom sites code will display after checkout. • User logs in to specially created redemption site. • User enters code, free gift displays. • User enters details for shipping and makes payment for handling charges. • Gift is shipped to user within 15 working days.
  • 7. Process Flowchart A Promo Code is Customer engages in Customer redeems delivered via desired activity the code on the company or created redemption site system Customer enjoys his Within 15 working Win an Assured Gift. gift without any days, The gift is Pays handling and hassle. delivered. delivery charges
  • 8. The Advantage • Increase verified Registrations (build database) • Incentivise downloads • Ensure repeat transactions • Create an additional revenue stream (gift upgrade option)
  • 9. What’s new? Gift Upgrade – User has an option to upgrade his gift to a higher value gift by paying a nominal additional amount (over and above fixed handling charger of Rs.499) For Example: User gets a Reebok watch as a gift (handling 499) he can choose to upgrade to a Reebok sunglass by paying Rs.499 extra.
  • 10. Gifts A glimpse of what to expect SureShot Wins Gift for instant wins/ redemption against loyalty points Product MRP • Reebok BackPack 1299 • Geetanjali Pearl Set 2500 • Reebok Watch 2499 • SanDisk Micro SD 990 • Converse T-shirt 1099 • Reebok T-shirt 1399
  • 11. Contd… • Converse T shirt 1099 • Reebok Tshirt 1399 • Polo Watch 3599 • Numero Uno Shades 2499 • Reebok Duffle Bag 999 • Jagdamba Pearl Set 2500 • Blac Watch 2499 • MP3 Players 550 • Wireless Headphones 800 • Discover Insignia 6999 • Travelport Voucher 499 (no handling charge) Back
  • 12. The Process • Register on site and create a unique id • Download Application, game, mobile content etc • After download / any activity, SureShot points are awarded (points system will be integrated on your website) • User logs in to specially created loyalty site and views his accumulated points and the gifts that he can redeem for those points • User chooses gift and redeems against his accumulated points • Gift is shipped to user within 15 working days
  • 14. Advantage • Create a loyal community of users / members • Incentivise user engagement • Incentivise user for low-ticket downloads • Create an additional revenue stream (redemption against points & cash)
  • 15. What’s new? Points & Cash – All / some products in the redemption catalogue will be available for redemption against points and cash For Example: User can redeem a Reebok watch against 100 points and he can choose to redeem a Reebok sunglass against 100 points + Rs.499
  • 16. Gifts A glimpse of what to expect SureShot Wins; Gift upgrade / points & cash redemption options Product MRP • Polaroid Sunglass 4428 • Reebok Sunglass 4999 • Ben10 English Learner Kids Laptop 1350 • Giordano BackPack 3999 • Polo Shades 5999
  • 17. Contd… • Reebok Pair Watch 5198 • John Players Party Shirt 1100 • Sony 8GB USB Micro Vault Classic 1300 • ED Hardy Bag 3350 • Converse backpack 1099 • V Slicer 1500 • Giordano Watch 3850 NOTE: All the above products available against payment of upgrade charges of Rs.299 / 499 + handling Rs.499 Back
  • 18. Costing Payment is only for codes/ points redeemed/ or a percentage of the value of the gifts redeemed. Loyalty website (hosting and maintenance will be @ extras)
  • 19. Thank You RewardPort B 901, Fairlink Center Off New Link Road, Andheri W Mumbai 400053 T: +91 22 40270000, 26748000 F: +91 22 26735314 E: relationship@rewardport.in