I will take you by the hand and show you step-by-step how to apply powerful search engine optimization techniques to your websites. I will take you through the entire process, from planning your website all the way through to promoting it. It's really that simple.

1. SEO Education 101SEO Education 101

2. SEO Education 101SEO Education 101
Introduction To SEOIntroduction To SEO

3. Introduction To SEOIntroduction To SEO

4. SearchSearch
Introduction To SEOIntroduction To SEO

5. SearchSearch
EngineEngine
Introduction To SEOIntroduction To SEO

6. SearchSearch
EngineEngine
OptimizationOptimization
Introduction To SEOIntroduction To SEO

7. SEO includes preparing,SEO includes preparing,
creating, and promotingcreating, and promoting
your site in the best wayyour site in the best way
possible.possible.
Introduction To SEOIntroduction To SEO

8. SEO includes preparing,SEO includes preparing,
creating, and promotingcreating, and promoting
your site in the best wayyour site in the best way
possible.possible.
Introduction To SEOIntroduction To SEO

9. SEO Education 101SEO Education 101
Advantages of SEOAdvantages of SEO

10. Advantages of SEOAdvantages of SEO

11. • Free Traffic!Free Traffic!
Advantages of SEOAdvantages of SEO

12. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
Advantages of SEOAdvantages of SEO

13. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
• Most people don’t do it!Most people don’t do it!
Advantages of SEOAdvantages of SEO

14. • Free Traffic!Free Traffic!
• Makes your website moreMakes your website more
“friendly” and more likeable“friendly” and more likeable
• Most people don’t do it!Most people don’t do it!
• It will increase your profitsIt will increase your profits
Advantages of SEOAdvantages of SEO

15. SEO Education 101SEO Education 101
Search EngineSearch Engine
BasicsBasics

16. Search EnginesSearch Engines

17. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
Search EnginesSearch Engines

18. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
• Rank websites according to aRank websites according to a
variety of factorsvariety of factors
Search EnginesSearch Engines

19. • Constantly “spider” theConstantly “spider” the
internet gathering data aboutinternet gathering data about
websiteswebsites
• Rank websites according to aRank websites according to a
variety of factorsvariety of factors
• Reward and penalize based onReward and penalize based on
resultsresults
Search EnginesSearch Engines

20. Important FactorsImportant Factors

21. • Number and quality ofNumber and quality of
backlinksbacklinks
Important FactorsImportant Factors

22. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
Important FactorsImportant Factors

23. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
Important FactorsImportant Factors

24. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
• ““Authority” statusAuthority” status
Important FactorsImportant Factors

25. • Number and quality ofNumber and quality of
backlinksbacklinks
• Freshness of contentFreshness of content
• Uniqueness of contentUniqueness of content
• ““Authority” statusAuthority” status
• AgeAge
Important FactorsImportant Factors

26. SEO Education 101SEO Education 101
The Importance ofThe Importance of
the Domain Namethe Domain Name

27. Domain Name TipsDomain Name Tips

28. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension

29. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember

30. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite

31. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)

32. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)
• Stay away from numbers and hyphensStay away from numbers and hyphens

33. Domain Name TipsDomain Name Tips
• .Com is the best extension.Com is the best extension
• Make it easy to rememberMake it easy to remember
• Make it represent the content of yourMake it represent the content of your
websitewebsite
• Short names are best (when possible)Short names are best (when possible)
• Stay away from numbers and hyphensStay away from numbers and hyphens
• Keep the potential for branding in mindKeep the potential for branding in mind

34. SEO Education 101SEO Education 101
The Importance ofThe Importance of
Keyword ResearchKeyword Research

35. Keyword ResearchKeyword Research
http://MattsFreeKeywordTool.comhttp://MattsFreeKeywordTool.com

36. Example #1Example #1

37. Example #1Example #1
Too Much CompetitionToo Much Competition

38. Example #1Example #1
Too Much CompetitionToo Much Competition
You will not be able toYou will not be able to
rank high enoughrank high enough

39. Example #2Example #2

40. Example #2Example #2
Not Enough SearchesNot Enough Searches

41. Example #2Example #2
Not Enough SearchesNot Enough Searches
You won’t get enoughYou won’t get enough
visitors!visitors!

42. Matt’s Keyword GaugeMatt’s Keyword Gauge

43. SEO Education 101SEO Education 101
The Role of the TitleThe Role of the Title
TagTag

44. <title>Dog Training Tips For Dog<title>Dog Training Tips For Dog
Owners</title>Owners</title>
The Role of the Title TagThe Role of the Title Tag

45. SEO Education 101SEO Education 101
Understanding MetaUnderstanding Meta
TagsTags

46. <Meta Name=“Description”<Meta Name=“Description”
Content=“Information on dogContent=“Information on dog
training. Includes help withtraining. Includes help with
barking…”>barking…”>
Description Meta TagDescription Meta Tag

47. <Meta Name=“Keywords”<Meta Name=“Keywords”
Content=“dog training tips,Content=“dog training tips,
dog training, dog trainingdog training, dog training
information,…”>information,…”>
Keywords Meta TagKeywords Meta Tag

48. <Meta Name=“Robots”<Meta Name=“Robots”
Content=“Nofollow”>Content=“Nofollow”>
Robots Meta TagRobots Meta Tag

49. SEO Education 101SEO Education 101
The Importance ofThe Importance of
Anchor TextAnchor Text

50. To learn more <a href=To learn more <a href=
“http://mysite.com“http://mysite.com”>dog”>dog
training tips</a> be sure totraining tips</a> be sure to
check out my website….check out my website….
Anchor TextAnchor Text

51. SEO Education 101SEO Education 101
Using Header TagsUsing Header Tags
EffectivelyEffectively

52. <h1>Dog Training Tips</h1><h1>Dog Training Tips</h1>
Header TagsHeader Tags

53. SEO Education 101SEO Education 101
Setting Up a ProperSetting Up a Proper
Linking StructureLinking Structure

54. SEO Education 101SEO Education 101
KeywordKeyword
HighlightingHighlighting

55. Advantages of SEOAdvantages of SEO

56. • BoldBold <b> </b><b> </b>
Advantages of SEOAdvantages of SEO

57. • BoldBold <b> </b><b> </b>
• Italics <i> </i>Italics <i> </i>
Advantages of SEOAdvantages of SEO

58. • BoldBold <b> </b><b> </b>
• Italics <i> </i>Italics <i> </i>
• Underlining <u> </u>Underlining <u> </u>
Advantages of SEOAdvantages of SEO

59. SEO Education 101SEO Education 101
An Overview of LSIAn Overview of LSI

60. LatentLatent
SemanticSemantic
IndexingIndexing
LSI Stands For:LSI Stands For:

61. SEO Education 101SEO Education 101
What Makes a GreatWhat Makes a Great
Backlink?Backlink?

62. Backlink FactorsBacklink Factors

63. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website

64. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website

65. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite

66. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content

67. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content
• Uniqueness of ContentUniqueness of Content

68. Backlink FactorsBacklink Factors
• Age of WebsiteAge of Website
• Pagerank of WebsitePagerank of Website
• Number of Outbound Links onNumber of Outbound Links on
WebsiteWebsite
• Relevance of ContentRelevance of Content
• Uniqueness of ContentUniqueness of Content
• ““Authority” Ranking of WebsiteAuthority” Ranking of Website

69. SEO Education 101SEO Education 101
Article MarketingArticle Marketing

70. Article MarketingArticle Marketing

71. • EzineArticlesEzineArticles
Article MarketingArticle Marketing

72. • EzineArticlesEzineArticles
• GoArticlesGoArticles
Article MarketingArticle Marketing

73. • EzineArticlesEzineArticles
• GoArticlesGoArticles
• SearchWarpSearchWarp
Article MarketingArticle Marketing

74. SEO Education 101SEO Education 101
Free DirectoriesFree Directories

75. Free DirectoriesFree Directories

76. • DMOZDMOZ
Free DirectoriesFree Directories

77. • DMOZDMOZ
• JoeAntJoeAnt
Free DirectoriesFree Directories

78. • DMOZDMOZ
• JoeAntJoeAnt
• WebWorldIndexWebWorldIndex
Free DirectoriesFree Directories

79. • DMOZDMOZ
• JoeAntJoeAnt
• WebWorldIndexWebWorldIndex
• Lots MoreLots More
Free DirectoriesFree Directories

80. SEO Education 101SEO Education 101
Paid DirectoriesPaid Directories

81. Paid DirectoriesPaid Directories

82. • Yahoo DirectoryYahoo Directory
Paid DirectoriesPaid Directories

83. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
Paid DirectoriesPaid Directories

84. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
Paid DirectoriesPaid Directories

85. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
• IncrawlerIncrawler
Paid DirectoriesPaid Directories

86. • Yahoo DirectoryYahoo Directory
• Best of the WebBest of the Web
• Business.comBusiness.com
• IncrawlerIncrawler
• Many More!Many More!
Paid DirectoriesPaid Directories

87. SEO Education 101SEO Education 101
Relevant BlogsRelevant Blogs

88. SEO Education 101SEO Education 101
Press ReleasesPress Releases

89. SEO Education 101SEO Education 101
Creating Your OwnCreating Your Own
BlogsBlogs

90. Popular Blog PlatformsPopular Blog Platforms

91. • WordPressWordPress
Popular Blog PlatformsPopular Blog Platforms

92. • WordPressWordPress
• BloggerBlogger
Popular Blog PlatformsPopular Blog Platforms

93. • WordPressWordPress
• BloggerBlogger
• LiveJournalLiveJournal
Popular Blog PlatformsPopular Blog Platforms

94. SEO Education 101SEO Education 101
The Power of aThe Power of a
Squidoo LensSquidoo Lens

95. SEO Education 101SEO Education 101
The Power of aThe Power of a
Hubpages HubHubpages Hub

96. SEO Education 101SEO Education 101
Fun With WikispacesFun With Wikispaces

97. SEO Education 101SEO Education 101
Gaining CredibilityGaining Credibility
From ForumsFrom Forums

98. SEO Education 101SEO Education 101
Don’t Overdo It!Don’t Overdo It!

99. SEO Education 101SEO Education 101
MonetizationMonetization
OptimizationOptimization

100. Monetization OptimizationMonetization Optimization

101. • Find out what your visitors wantFind out what your visitors want
Monetization OptimizationMonetization Optimization

102. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
Monetization OptimizationMonetization Optimization

103. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
Monetization OptimizationMonetization Optimization

104. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
• Build a list when possibleBuild a list when possible
Monetization OptimizationMonetization Optimization

105. • Find out what your visitors wantFind out what your visitors want
• Test, test, and test!Test, test, and test!
• Make sure you offer qualityMake sure you offer quality
productsproducts
• Build a list when possibleBuild a list when possible
• Develop a relationship andDevelop a relationship and
establish credibilityestablish credibility
Monetization OptimizationMonetization Optimization

106. SEO Education 101SEO Education 101
Building a ListBuilding a List

107. SEO Education 101SEO Education 101
ConclusionConclusion