5. What are people doing online… 23.2% play games 15.7% listen to music 68% use SMS 36.4 % browse the internet 34.4% download & use apps 23.7% access social media Source: ComScore MobiLens December 2010
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11. The New Reality! Customer Engagement Brand Awareness/Exposure Improved Customer Service New Partnerships Response to Calls to Action CONTENT Website Mobile Web Social Networks Offline
12. US Retailers Leverage Mobile Solutions (2010) Fully functional mobile site 51.9% Showcase a select group of products 33.3% Store locator 25.9% Coupons 11.1% QR 3.7% Source: Fit for Commerce, Navigating Your Roadmap – October 16, 2010 (eMarketer.com) 11.1% Location (Foursquare, shopkick, gowalla, stickybits, etc)