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Mobile Web Development

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Tracy Annicchiarico
Tracy Annicchiarico

considerations for mobile web development

TechnologieDesign
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Making your Site Mobile? February 2011
In 2010, the computer went mobile…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic Info 25 - 34 25% 18 - 24 17% 35 - 44 24% 45 - 54 17% +55 9% -17 8%
What are people doing online… 23.2% play games 15.7% listen to music 68% use SMS 36.4 % browse the internet 34.4% download & use apps 23.7% access social media Source: ComScore MobiLens December 2010
New Opportunities – But Market Place is Fragmented ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ComScore MobiLens December 2010
Degree of Mobile Implementation ,[object Object],[object Object],[object Object]
Mobile Accessible Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Optimized Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native application (app) ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New Reality! Customer Engagement Brand Awareness/Exposure Improved Customer Service New Partnerships Response to Calls to Action CONTENT Website Mobile Web Social Networks Offline
US Retailers Leverage Mobile Solutions (2010) Fully functional mobile site 51.9% Showcase a select group of products 33.3% Store locator 25.9% Coupons 11.1% QR 3.7% Source: Fit for Commerce, Navigating Your Roadmap – October 16, 2010 (eMarketer.com) 11.1% Location (Foursquare, shopkick, gowalla, stickybits, etc)
[object Object],[object Object],[object Object],[object Object],What about you? Ask a few questions…
What about you? Ask a few questions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native or Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native or Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Native or Web ,[object Object],[object Object],[object Object],[object Object]
Mobile Development Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location Based Mobile Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and the Open API ,[object Object],[object Object],[object Object]
Native Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web Development Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web Development Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web Development Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],We`re here to help!

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Mobile Web Development

  • 1. Making your Site Mobile? February 2011
  • 2. In 2010, the computer went mobile…
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  • 4. Demographic Info 25 - 34 25% 18 - 24 17% 35 - 44 24% 45 - 54 17% +55 9% -17 8%
  • 5. What are people doing online… 23.2% play games 15.7% listen to music 68% use SMS 36.4 % browse the internet 34.4% download & use apps 23.7% access social media Source: ComScore MobiLens December 2010
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  • 11. The New Reality! Customer Engagement Brand Awareness/Exposure Improved Customer Service New Partnerships Response to Calls to Action CONTENT Website Mobile Web Social Networks Offline
  • 12. US Retailers Leverage Mobile Solutions (2010) Fully functional mobile site 51.9% Showcase a select group of products 33.3% Store locator 25.9% Coupons 11.1% QR 3.7% Source: Fit for Commerce, Navigating Your Roadmap – October 16, 2010 (eMarketer.com) 11.1% Location (Foursquare, shopkick, gowalla, stickybits, etc)
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