More than 300 million people all over the world have used Duolingo, and our community has been the secret sauce for much of our growth. While many might view “community” as merely a fuzzy buzzword, this talk will demystify that misperception by illustrating how community-driven strategies like language course creation and global in-person events have fueled Duolingo’s growth – all while making the world just a little bit smaller.

1. The Community Growth Engine
How Duolingo scaled to 90 courses and 300
million global users
August 7, 2019

2. Community is having a moment.

7. Key Takeaway
Your users are seeking out
authentic, niche communities.

16. Key Takeaway
Community-driven
strategies fuel growth.

17. Community has always been in our DNA.

28. Key Takeaway
What mission-aligned opportunities
could your community address?

31. Key Takeaway
How can you empower your users to
help one another and better your
product?

33. Event Growth: Months 1-6

34. Event Growth: Months 1-12

35. Event Growth: Months 1-24

36. Global Events Per Week

37. Event Volume By Region

38. Spanish in Lagos, Nigeria English in Damascus, Syria
Portuguese in London, England Spanish in Salvador, Brazil
French in Kuala Lumpur,
Malaysia
German in Bangalore, India

39. Neat. But how?

40. Adopt a low tech, high effort mindset
Test things that don’t scale
Build only what you need

41. Key Takeaway
Community-driven strategies are
fueled by intrinsic motivators.

49. It all comes back to community.