More Related Content Similar to Engagement through social media at IBM Similar to Engagement through social media at IBM (20) 10. • Have a strategy
• Considering...
• We´re not social
• Trying to understand it
• We´re not there yet
| © 2012 IBM Corporation
11. … help
I want to... others
… make my
work easier … get home
on time
… do my
job better … sell
more
… get
promoted
… be
… be recognised appreciated
for what I achieve … find a
new role
11 | © 2012 IBM Corporation
13. 1. IBM supports open dialogue and the exchange of ideas.
2. Know the IBM Business Conduct Guidelines
3. Be who you are.
4. Be thoughtful about how you present yourself in online social networks.
5. Speak in the first person.
6. Use a disclaimer.
7. Managers and executives take note
8. Respect copyright and fair use laws.
9. Protecting confidential and proprietary information
10. IBM's business performance.
11. Protect IBM's clients, business partners and suppliers.
12. Respect your audience and your coworkers.
13. Add value.
14. Don't pick fights.
15. Be the first to respond to your own mistakes.
16. Use your best judgment.
17. Don't forget your day job.
| © 2012 IBM Corporation
15. Generation Y is coming – Prepare yourself!
Generation Y live and breed on Social Media platforms!
Fast adoption of tools Internal Social Media /Collaboration tools:
- We know the tools
- We have it all in one place
- Use different methods for communication
Change in workforce / shift in paradigme
- Where does knowledge go?
- Knowledge share via Internal Social Media
- Gen Y will not go on course accept training – do it my way!
15 © 2012 IBM Corporation
16. What effect does Gen Y have in “real life”?
- Work in teams -
- non- hierarcical organisation
- work flexible with Mobile and Cloud
- Customization / Engagement / Entitlement
- Corporations wants talents!
- Where is knowledge management in 10 years?
From APCO Worldwide
16 © 2012 IBM Corporation
17. Future?
Organizations will increase their spending on enterprise social
collaboration software at a compound annual growth rate of 61
percent through 2016, a year in which the market for these
products will reach US$6.4 billion, compared with $600 million
last year – klart eksempel på den forandring der er ved at ske.
Gen Y skal være facilitators for de ældre generationer – reverse
mentoring!
17 © 2012 IBM Corporation
19. Technology is dramatically changing the way we live
How I Buy How I Work
Interacting with peers Collaborating from
and engaging with the anywhere at any time.
company.
How I Create
Tapping into a wide variety
of insight and expertise.
| © 2012 IBM Corporation
20. People are empowered like never before
Find and share Rise of social networking Bringing social tools
information instantly and mobile devices into the enterprise
• 200 million tweets sent • Social networking • 37% of US IT workers are
via Twitter each day accounts for 22% of all using technology they
• More than 7 billion pieces online time master first at home,
of content shared each • Smartphone and tablet then bring to work
week on Facebook shipments now outpace • 64% of GenY download
PCs unauthorized applications
at least once a week
to get their job done
Source: Facebook, 2011
Source: Nielsenwire, 6/1/2010, Morgan Stanley
Source: Forrester: Forrsights Workforce Survey 2011
© 2011 IBM Corporation © 2012 IBM Corporation
23. « A Social Business is a business
that embeds «social» in all of its processes,
connecting people to people, people to information,
and data to insight.
It is a company that engages its employees and
clients in a two-way dialogue with social tools, is
transparent in sharing its expertise beyond its four
walls, and is nimble in its use of insights to change
on a dime.
It is different from social media, in that social media
primarily adresses or focuses on marketing and
public relations.»
- Sandy Car t er , Get Bold
24. A social business optimizes interactions among people
to gain a competitive advantage
By removing barriers, a social business allows people to apply expertise and
insights that improve and accelerate results across business functions:
Workforce Customer Care Product and
Optimization and Insight Service Innovation
© 2011 IBM Corporation © 2012 IBM Corporation
25. New Goals of a Social Business
© 2011 IBM Corporation © 2012 IBM Corporation
26. Understand what's going on – Social Analytics
Collaborate on a set of objectives and insights, find the right experts and drive actions
26 © 2012 IBM Corporation
27. Understand what is going on on my Web Site
In beta
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for
informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or
functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
27
28. Understanding the Sentiment in your Organization
Example: HR Social Intelligence Dashboard
Early revealing of
trends allows for
direct involvement of
subject matter experts
© 2012 IBM Corporation
29. Transforming into a social business is like…
You need… …learning to ride a bike
Freedom
Sp eed
ty
Flexibili
New h
orizon
s
Coach Motivation
Learning Identify and deal
…and with obstacles
determination
Suitable tools
Safety measures Infrastructure
© 2012 IBM Corporation
31. It’s about social
and business
transformation
It’s about creating It’s about
a culture for trusted
innovation relationships
It’s about creating a social business.
http://www.ibm.com/socialcollaboration
