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How to create online sales? Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net  1/60
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14/60 Hoping to swim Walk Local Shopping Home Sport
15/60 Home
16/60 Social Networking
17/60 Social Networking Addict Tools
18/60 forums (micro)blogs wiki’s Social Networking Communication
19/60 Social Networking
20/60 Read
21/60 Publish
22/60 Conversations
23/60 Markets are Conversations
Way back 24/60
Way back 25/60
Way back Quality, service and price Word-of-Mouth 26/60
Industrial revolution Massproduction Masscommunication 27/60
Masscommunication From 1 to many Not wanted… 28/60
From 1 to many Not wanted… 29/60
1 on 1 communication Database marketing Direct mail Computer Telesales Not wanted Not trusted 30/60
The Web Version 1 Factsheet Services ads From 1 to many Not wanted… 31/60
The Web is conversation is transparancy is social 32/60
Word-of-Mouth Lightspeed Without Borders Quality, service and price 33/60
Transparancy www Quality, service and price 34/60
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Customer Centric 45/60
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Ok, got that: Quality  good , prices  low , service  level high.   Conversations:  oh yes! Customer centric:  yes. Now what? 49/60
Webservice Business in 4 steps 50/60 To Know
Step 1: To Know ,[object Object],[object Object],[object Object],[object Object],[object Object],51/60
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Webservice Business in 4 steps 52/60 To choose To Know
Step 2: To Choose ,[object Object],[object Object],[object Object],[object Object],53/60
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Webservice Business in 4 steps 54/60 To choose To Buy To Know
Step 3: To buy ,[object Object],[object Object],[object Object],[object Object],[object Object],55/60
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Webservice Business in 4 steps 56/60 To choose To Buy To Stay To Know
Step 4: To stay ,[object Object],[object Object],[object Object],[object Object],[object Object],57/60
Webservice Business in 4 steps Online presence Community Co-Creation Internet sales 58/60 To choose To Buy To Stay To Know
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Presentation tagcloud to know  to choose   to buy  to stay   branding   visitors   conversion   webcare   online presence   information   content integration   reviews community   co-creation  past  future  online sales  word of mouth  communication  conversation   transparancy   social web   price   service   quality   behavioral targeting   profiling   affiliates   api   webanalytics 59/60
Share & connect 60/60

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How To Create Online Sales presentation at rimc 2008

Editor's Notes

  1. Welkom bij deze presentatie van SNS Bank op het Emerce Insight Banking op 14 juni 2007 Telefoon geluid graag uit De presentatie wordt met notities ter beschikking gesteld Duur 30 minuten, daarna ruimte voor vragen en/of discussie