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ME ME MEme magic

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The Art of Going Viral or How To Be Likable on Social Media.

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ME ME MEme magic

  1. 1. ME ME ME A Presentation From: Toni Lane, TLC MEME MAGIC
  2. 2. YOU HAVE AN ADDICTIVE PERSONALITY tonilanecasserly@gmail.com @tonilanec
  3. 3. WHAT DO I MEAN? 1.You are insatiable for shared experiences. tonilanecasserly@gmail.com @tonilanec
  4. 4. 2. Your personality is addictive to others. WHAT DO I MEAN? tonilanecasserly@gmail.com @tonilanec
  5. 5. WHY ARE YOU INTERESTING? tonilanecasserly@gmail.com @tonilanec
  6. 6. YOU ARE COMPLEX tonilanecasserly@gmail.com @tonilanec
  7. 7. @PMARCA RETWEET THE HOLY GRAIL OF SOCIAL CAPITAL
  8. 8. You don’t seem to have a hard time sharing the robust complexity of your personal life and interests with the world, do you? tonilanecasserly@gmail.com @tonilanec
  9. 9. THEN WHY DO SO MANY PEOPLE IN THE INDUSTRY OF DECENTRALIZED TECHNOLOGIES FIND IT NEARLY IMPOSSIBLE TO COMMUNICATE THEIR IDEAS TO THE WORLD? tonilanecasserly@gmail.com @tonilanec
  10. 10. YOU ARE A BRAND COMPLEX TECHNOLOGIES ARE A BRAND tonilanecasserly@gmail.com @tonilanec
  11. 11. WHY DO PEOPLE LIKE YOU (OR DISLIKE YOU) ON SOCIAL MEDIA? tonilanecasserly@gmail.com @tonilanec
  12. 12. WE CAN NARROW IT DOWN TO 8 KEY FACTORS tonilanecasserly@gmail.com @tonilanec
  13. 13. 1.KNOW YOUR AUDIENCE LIKE YOU KNOW YOURSELF tonilanecasserly@gmail.com @tonilanec
  14. 14. 2. KNOW WHAT STATEMENT YOU REPRESENT TO OTHERS tonilanecasserly@gmail.com @tonilanec
  15. 15. 3. KNOW THE PAIN AND THE PASSION tonilanecasserly@gmail.com @tonilanec
  16. 16. 4. KNOW HOW TO BE CONSISTENT tonilanecasserly@gmail.com @tonilanec
  17. 17. 5. KNOW HOW TO COMPETE WITH YOURSELF tonilanecasserly@gmail.com @tonilanec
  18. 18. 6. KNOW HOW TO GAIN EXPOSURE tonilanecasserly@gmail.com @tonilanec
  19. 19. 7. KNOW HOW TO LEAD YOUR TRIBE tonilanecasserly@gmail.com @tonilanec
  20. 20. 8. AND FOR THE LOVE OF WORK, BE INTERESTING. tonilanecasserly@gmail.com @tonilanec
  21. 21. tonilanecasserly@gmail.com @tonilanec

Editor's Notes

  • These shared experiences can be digital or in the “real” world, but based on the accessibility of experiences and interactions, the natural social nature of beings can and does flourish with ease. A shared experience can be anything from Github-ing together to write code, traversing the world together, going to a party hosted by an inclusive/exclusive network or event-ing through your clusters of friends on facebook.
    People all over the world are addicted to learning about you through your public profiles. If you have a position of power, people will be increasingly interested to understand more about how you operate, what’s on your mind, what you are doing and where you are going to try and uncover the right time and place to connect.
  • like playing chess with your friends on a white water log ride while two children cry helplessly behind you
  • facebook syndrome
  • Let take a moment to reflect on the near impossibility of your existence. The chances for you to be alive on this planet earth are an outright miracle, 1 to 400 trillion. To put that in perspective, there are about 100 to 400 billion stars in the milky way galaxy.
  • That’s right, you are legitimately more rare than stardust. Yet, in all of our complexity and rarities, it is an even more magical fact to know that every person to person interaction on Earth has the capability to be whittled down to a mere six degrees of separation.
  • If you are lucky and smart, the six degrees can become one degree. All you have to do is invest enough energy into being interesting and processing social patterns in a way that will earn you recognition. It’s not as hard as you think it is, you just have to put yourself out there and be interesting.
  • Connect with the underlying “human truth” in the psychology of your tribe and correlate yourself with these ideals with vivid ferocity.
  • Narrow yourself and your ideas down to a 140 character statement. This statement, while pithy, must be unique.
  • Technology is not often associate with emotion, but if you want an idea to spread and quickly, you must connect with a truth people are willing to fight for and hungry to spread. Take bitcoin for example. The initial audience of this technology spread awareness out of sheer necessity (wikileaks price spike due to restraints on the forms of capital that could be sent to the organization) and from brute, hard line, libertarian and voluntarist advocates who were given a form of protest aligned at the perfect intersection of passion and pain.
  • You have one audience. If they believe in you, they expect from you. If you stray from the core of your tribe without a pure and set intention to do so, be prepared for people to discredit you. Consistency is loyalty.
  • Lonely people compete for other people. Aggressive people compete with other people. Talented people compete with themselves. It’s a blue ocean. If you want to keep winning, you need to be constantly improving yourself.
  • Do interesting things and people will talk about you. Be fearless with the risks you take ONLY after you have done extensive rese
  • At the end of the day, there is no point in building an army if you are not representative of the archetype they need to lead their visions into reality. Be a role model or be eaten by a shark with more character.
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