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Nordstrom Creative Strategy

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toddand
toddand

My final project for my MBA class on branding (creative strategy). Got an A.

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Creative Strategy
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Analysis ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object]
Big Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Idea ,[object Object]
Big Idea ,[object Object],[object Object],[object Object],[object Object]
Big Idea ,[object Object]
Tactical Execution Direct Mail (invitation)
Tactical Execution Direct Mail (invitation) You’re Invited 10:30 – complimentary coffee 11:00 – free beauty make-overs 12:00 – lunch in the café 1:00 – dressing room fashion show 2:30 – try on all the shoes 4:00 – make your fine jewelry wish list 5:00 – head home to try everything on Already Attending: Gucci, Versace, Christian Dior, Prada, Blumarine, Burberry, Michael Kors, Valentino, Chanel, Vera Wang, Jimmy Choo, Missoni, Roberto Cavalli, Dolce & Gabbana, Donna Karan, Marc Jacobs, Yves Saint Laurent, Mulberry, Chloe, Derek Lam and more Bring this postcard in for a free coffee at Nordstrom cafe (Bring your friends and we’ll bring ours)
Tactical Execution Magazine Ad
Tactical Execution Outdoor
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Nordstrom Creative Strategy

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  • 14. Tactical Execution Direct Mail (invitation)
  • 15. Tactical Execution Direct Mail (invitation) You’re Invited 10:30 – complimentary coffee 11:00 – free beauty make-overs 12:00 – lunch in the café 1:00 – dressing room fashion show 2:30 – try on all the shoes 4:00 – make your fine jewelry wish list 5:00 – head home to try everything on Already Attending: Gucci, Versace, Christian Dior, Prada, Blumarine, Burberry, Michael Kors, Valentino, Chanel, Vera Wang, Jimmy Choo, Missoni, Roberto Cavalli, Dolce & Gabbana, Donna Karan, Marc Jacobs, Yves Saint Laurent, Mulberry, Chloe, Derek Lam and more Bring this postcard in for a free coffee at Nordstrom cafe (Bring your friends and we’ll bring ours)