A presentation Toby Barnes gave at Ogilvy Games Lab on Mudlark's approach to making life playable

2. Mudlark = Pixel-Lab + AI +
Rockhmr’
Mudlark = Games + Art + T V
Mudlark =Making life playable.
Mudlark =Making life playable.
Mudlark =Making life playable.

3. Data Everyware
Data Shadows, Data Clouds, Data Trails.
Alan Westen, 1967

4. Making the
invisible visible
“Media doesn’t need to interpret use as
damage
Our content itself gets smarter as it
aggregates its thoughts about it”
Matt Jones

5. Physical
generation of
digital assets

6. iphone
• Sensors, GPS etc
• But network always on

7. • Gartner top 10 predications 2009
• By the end 2012 physical sensors will create 20
percent of non-video internet traffic

8. Playing the data
“When we play games, we experience
relaxation, concentration, cohesion,
elation, adventurous thinking, constant
challenge, focus, and relief.
We want more of these things in
everyday life.”
Jane McGonigal

9. Playing the data
“Games are not the same lineage as
Book, Radio, TV, Film.”
Frank Lanz, Area Code

10. Channel 4 /
Not the Face
Not the Face

11. Heartlands

14. Love City

15. Love City
Imaginary Space

16. An urban ‘ socialgame’
played in real life.

17. CHROMAROMA
An Urban Social Game played in real life.

18. Game Engine
Physical
System
Digital
System
User
Generated Open
Content API

19. Thank you...
Toby Barnes
www.twitter.com/tobybarnes
www.twitter.com/wearemudlark
www.wearemudlark.com

20. Thank you, and sorry.
Toby Barnes
www.twitter.com/tobybarnes
www.twitter.com/wearemudlark
www.wearemudlark.com