Gabriella Bergaglio

tns digital mobile bergaglio growth shopper capeci loyalty brand touchpoint gerenzani qualitative colombo tns italia processo d'acquisto ventura cristina colombo research innovation engagement commitment path to purchase caccia customer experience social media finance fedeltà survey tns qualitative banche biraghi andreose eurobarometer pavan process successful innovation concept business growth screening mobile life innovazione digital life brand engagement millenials digital transformation banking digital bank emozioni lietti social data integrated marketing riva connected life 2014 abitudini leaders european leader watch index renzi connected consumers ricerca online acquisto offline economia comportamentale ricerche contesto indagini qualitative migrazione assicurazioni reputation vaccani tablet mobile life 2013 eurobarometer tns banks payments insurance financial services return on investment cannibalization principles retail shelf neurosciences assirm carlin digital communication communication brand commitment gabriella bergaglio comunicazione tns iab forum 2015 trends 2016 tns iab forum tns spotify marketing opportunities 2016 marketing trends 2016 seminar tns brand building connected shopper amantini sharitaly tns sharing economy sharing economy italia sharing eceonomy social integrazione survey e social tracking marca tns connected life instant messaging banca digital segmentation segmentazioe stili di vita di digital personas real digital bank digital finance future of payments innovazione in banca millenials e banche tns connectedl life 2015 connected life 2015 digital e banche digital transformation in finance bancking irresistibilità inside-out need posizionamenti marketing strategico emotions needscope africa giant of africa new markets nigeria customer factory narrative clip social tri*m digital research connect 2030 future of research tns connect 2030 digital age im. digital technology enabled research ter digital campaign narrative storytelling brand contents fruizione media schermi multi-screen screen-stacking digital engagement tv multiscreen lavoro salute sicurezza insula inail dirompente disrupting technology tecnologia distrattori advertising affective memories long term effectiveness adv cer experience habits webinar customer code relationship touchpoint effectiveness touchpoints march marzo tns opinion posizionamento positioning emozionalità grassi irresistible brands food china eat generation y generation x possess automotive webinar l'assicurato è mobile flussi migratori insurance loyalty cambio compagnia tns finance shopper experience ierardi futuro dei pagamenti the future of payments payments experience sharing attenzione attention mobile in path to purchase multicanale shopper journey measurability mobile ad spending mobile measurement iab mobile spending iab forum iab forum 2013 measurement spend euristics euristiche decision scelta meccanismi di scelta behavioral economics topo acquisto finance acquisto offline acquisto context app research innovare la ricerca di mercato mobile research psicología cognitiva inconscio inconscio adattivo indagini media attention planning tracking survey brand quity tracking tracking research brand tracking ricerche di tracking qualitativo eccellenza excellence qualitative research secrets internet cyber cybercrime retail banking migration retention attrattività social media listening innovation in research connected consumer digital world connected respondent mobilize research crescita mobile strategy digital strategy cellulari strategie mobile smartphone business point of sales shopper behaviors mobile shopper senior vincenzo ricca consumi senior consumi ricca environment green perception climate change brand heath power in the market power in the mind bank financial customer experience bank customer experience digital experience customer experience in financial services customer experience in financial sector customer journey 2.0 customer experience in bank customer experience journey customer journey online retail finance europe loans credit card incrementality brand strategies memories returno on investment cambiamento valori aziendali risorse umane change forum hr social network dm award comunicazione digitale youtube channel engagements facebook red cell pietrogrande digital adv facebook page youtube channels engagement connected world brand loyalty fattori di mercato new marketing channels mobilizing path-to-purchase marketing officers mobile imperative digital activities tablet user tablets app brand management mobile banking mobile payments device crisi think ricerche di mercato mercati consumer insight electronics forum comunicazione digitale digital life 2011 stili di vita digitali online activities social networking digitale digital marketing social mobile