Slides to my presentation at the MobX Conference 2016 about UX on TV and signage screens and why mobile is a very important topic here as well.

1. UX on the big Screen
Thorsten Jonas | Head of Concept CELLULAR | @dolbydigger

2. Thorsten Jonas
Head of Concept CELLULAR - @dolbydigger

3. Thorsten Jonas
Head of Concept CELLULAR - @dolbydigger

4. Stuff we do at CELLULAR
Sunrise
ZDF
TUI Cruises
TV Spielfilm

5. Why UX on TV?

6. 460 Mio. Connected TV-Devices

7. In 2019:
80% of Internet-Traffic is Video

9. 9
1 out of 8 US citizens
own an 4K TV today!

11. Smart TV Functionality reaches „the masses“

12. „Hey, did you know? By pushing the Red Button, you can
watch all the parallel olympic sports live as well.“

13. People might watch less „classic“ TV

14. But the TV will be used more than ever.

16. Thesis
In the future, the TV will be
always on.

17. In addition big screens become
usual out of home as well

19. In fact, big interactive screens are everywhere.

20. The 5 Dimensions of UX on TV

21. #1 Ease of Use

22. Thesis
A TV screen is a totally
different thing

23. My Grandma

24. My Grandma
The last technical device she
was able to handle was her TV.

25. Using the (classic) TV is super easy and
almost the same for the past 40 years.

26. Using the (classic) TV is super easy and
almost the same for the past 40 years.
Even my grandma knew how to
use it up to a very high age!

27. Recommendation
An App on TV should be as
easy to use as the TV itself

28. #2 Platform

31. Learning
Performance of todays
„Smart TVs“ is a killing joke

32. But
The Smart TV is the most
widely spread TV device

33. „Hey, did you know? By pushing the Red Button, you can
watch all the parallel olympic sports live as well.“

34. Recommendation
Do not forget Smart TV!
But make performance your
first principle.

36. Thesis
Set-Top Boxes UI principles
could differ significantly

37. ZDF App - Apple TV ZDF App - Amazon Fire TV

38. Recommendation
Stick to platform guidelines

39. Stick to platform guidelines
Side effect:
You get featured

41. Learning
Signage Screens are a whole
new thing
I mean really!

42. #3 Distance

43. Thesis
Distance of usage to the screen
varies dramatically

44. Average Distance to a TV screen:
2-4m

45. Average Distance to an interactive signage screen:
0,3m

46. Average Distance to a TV screen:
2-4m

47. Field of view is the whole screen

48. Learning
Give the content room. Reduce.
And once you are done, reduce
again.

49. Hyper - Apple TV MLB App - Apple TV

50. Learning
Create a cinematic experience

51. ZDF - Apple TV NASA - Apple TV

52. Average Distance to an interactive signage screen:
0,3m

53. Average Distance while interacting with a digital signage screen:
30cm

54. Average Distance when taking notice of a digital signage screen:
2-4m

55. Average Distance while interacting with a digital signage screen:
30cm

56. Average Distance while consuming on a digital signage screen:
100cm

57. Notice Interact Consume
How to handle this?

58. 1. Make one out of these two
Notice Interact Consume

59. 1. Make one out of these two
Notice Interact & Consume

60. Reduce the important
content to the field of view

61. Field of view

62. 2. Create special „notice“-mode
Notice Interact & Consume

63. Make use of the full screen

64. Field of view

65. Trigger usage with moving
elements

67. #4 Input Method

69. Learning
Input methods for TV screens
compare like chalk to cheese

70. Input Method: 4-Way Remote

71. Learning 4-Way Remote
People need to see where
they are on screen

72. Question
Where is the focus?

73. Homescreen - Samsung

74. ZDF App - Apple TV

75. Recommendation
Make focus obvious

76. Recommendation
Use focus as value

77. Learning 4-Way Remote
The remote does not support
„diagonal“ directions

79. Recommendation 4-Way Remote
Avoid diagonal navigation

80. Homescreen - Fire TV

81. Recommendation 4-Way Remote
Arrange content 1-dimensional

82. #2 Input Method: Touch Remote

83. Learning Touch Remote
Touch remote is nice,
but also hard to use
sometimes

84. Recommendation Touch Remote
Make the user feel the interface

85. ZDF App - Apple TV

86. #2 Input Method: Touch Screen

87. Learning Touch Screen
Height is a totally new issue

88. She is on her Tip-toes
already!

89. Recommendation Touch Screen
Make sure all interactive
elements are in reach

90. Learning Touch Screen
Everything is touched

91. Recommendation Touch Screen
Be Super-Chrystal-Clear
about what is touchable

93. #2 Input Method: Voice

96. 62 seconds!
And the job is not done yet…

97. 62 seconds!
But I am angry!

98. Learning
Data Input on TV is horrible

99. #5 Mobile

100. Thesis
Remote Control Apps suck

101. No haptic Feedback!

102. Thesis
But Content Discovery on
mobile rules

104. Learning
Mobile is the perfect
complement to the TV remote

105. Recommendation
Connect your Mobile and
TV Apps

108. Recommendation
A Mobile and TV App of the
same service should to be
connected always

109. Prediction
And this is just the beginning

110. You are in TV Mode close

111. You are in TV Mode close

112. Learning
Mobile is the perfect
complement to the TV remote

113. Learning
Mobile is the perfect
complement to TV Apps

114. UX on TV
starts on the Mobile Device

115. Thank you.
Thorsten Jonas | Head of Concept CELLULAR | @dolbydigger