1. A FLIRT 360
DESIGNING FOR
AUDIENCE ENGAGEMENT

2. Do you remember this..?
http://www.youtube.com/user/fromstorytolegend#p/c/CF39205B916EA5F4/39/CtT7P8EbNwE

3. http://www.youtube.com/user/fromstorytolegend#p/c/CF39205B916EA5F4/38/JAzQYbQlp1Y

4. http://www.imnotamember.com/#361

5. Not REACH
but
RELEVANCE
IS KEY

7. WORLDS CROSSING: DONDERSTEEN MEDIA ™
‘Everyday’ World
Audience Member Story World
Tool: touchpoint analysis Tool: storyworld bible

8. DESIGN
FOR
ENTRY

9. DESIGN FOR ENTRY: DONDERSTEEN MEDIA ™
touchpoint to entrypoint
‘Everyday’ World
Audience Member Story World

10. DESIGN
FOR
REPEAT

11. DESIGN FOR REPEAT: ENABLE RELIVING & SHARING (DISTRIBUTION)
PLAYLIST SUBSCRIPTION EMBED

12. THE STORYWORLD FOR THE
EXAMPLES TODAY
http://www.youtube.com/watch?v=3fDde0xZeDc

13. DESIGN FOR REPEAT: DIFFERENT PERSPECTIVES (STORY)
Wanna take it from the sunny side or howling at the moon?
http://fangbanger.tumblr.com/
http://fellowshipofthesun.org/
http://americanvampireleague.com/

14. DESIGN
FOR
REFERRAL

15. DESIGN FOR REFERRAL: AUDIENCE ‘SELLS’ YOUR CONTENT
(DISTRIBUTION)
SEND TO FRIEND PREROLL COMMENT USER COMMENTS ON
TIMELINE

16. DESIGN FOR REFERRAL: RUMOUR HAS IT..

17. DESIGN FOR REFERRAL: NOT SO HARD..

18. DESIGN
FOR
THE DIVE

19. STORYWORLD
IS
UNFOLDING..

20. basestation
CHARACTER places & service
stuff
CONTROLLABLE BY PUPPETMASTER
Events
Fans communities
rumour has it..
NO CONTROL:INFLUENCE?

21. Trueblood Universe
basestation
CHARACTER
stuff places & service
http://jessicahamby.wordpress.com/ http://babyvamp-jessica.com/
http://fangtasialondon.blogspot.com/ http://www.welcometobontemps.com
@JessicaHamby http://www.trueblood-online.com/
Events
Fans communities http://www.lovebitten.net
http://www.ilovebontemps.com
rumour has it..

22. Trueblood Universe
basestation
CHARACTER places & service
http://jessicahamby.wordpress.com/ http://babyvamp-jessica.com/
stuff
http://fangtasialondon.blogspot.com/ http://www.welcometobontemps.com
@JessicaHamby http://www.trueblood-online.com/
Events
Fans communities http://www.lovebitten.net
http://www.ilovebontemps.com
rumour has it..

23. FROM STORY TO PRODUCT..
http://www.youtube.com/user/fromstorytolegend#p/c/CF39205B916EA5F4/5/vWrDTdrsuGM

24. GATEKEEPERS TO PASS..
AT S
N
ST SI
IO
BA
S
ER
LT #1. PRICE
FI
#2. SEARCH
#3. SOCIAL

25. Entrypoints rst encounters/ 2nd encounters etc..
exploring what’s in it (for me)
repeat
THE RELEVANCE FUNNEL © DONDERSTEEN MEDIA™
hook-up
Gather Points of Intrest
WOM
Referral
ambassador
entry points
at work...
Social currency
evangelist
#2
TRAIL TO BLAZE
#3
co-creator
#4
New entrypoint

26. WINDOWS TO OPEN..

27. I have a REQUEST to you,
Dear Audience...

28. May I suggest to take an
INTEGRATED APPROACH to
Your Marketing Plan +
Your Audience Engagement Plan +
Your Distribution Strategy?
They are mutually influencing one another,
Thanks! :-)

29. GENERATE THAT ‘WATERCOOLER’ EFFECT