Lance Weiler's keynote presentation at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

1. BUILDING A STORYWORLD lance@workbookproject.com @lanceweiler

4. Film User Gen Content Community Serial Content Games STORYWORLD Graphic Novels Comics Fan Fiction Books Toys

5. STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY

8. charting by xkcd

9. WHEN [EVENT]

10. WHEN [EVENT]The WHEN condition responds to events that occur in the storyworld, or in related stories.WHEN SEBASTIAN ENTERS THE SCHOOL present the following..The script elements executed by WHEN are activated WHEN the named EVENT occurs.

11. SETTING DIALOGUE EVENTS PROPS MOTIF THEMES CHARACTERS LOCATIONS STORY

12. PROPS THEMES MOTIF SETTING

22. Over 50,000 downloads 3000+ spaces created Data collected - GPS data - Make and model of handset - OS of the handset - Email address - Phone number - Amount of usage CONTEXTUAL STORYTELLING MEDIA SOCIAL GRAPH STORYWORLD GATEWAY STORY DETECTION MOBILE APPS BROWSER PLUGINS

24. Continuous Play?

25. Live or Scripted Characters

26. What will players do?

27. Why is that fun?

29. Arcs

30. Backstory

31. Relationships

32. Notes

33. Dialogue

34. Experiences CHARTING -Script Annotation -Flow Docs -Mindmaps -Points of Entry

35. 6 TIPS FOR BUILDING A STORYWORLD1. Take time to evaluate the story you want to tell 2. Ask yourself the hard questions – why will anyone care? Is this the best way to tell the story? 3. Let go of a single POV 4. Consider how you can show not tell 5. Make it easy for your audience to become collaborators 6. Don’t let the world get in the way of the story

36. 30 different countries FILM, GAMING, MUSIC DESIGN, SOFTWARE SHARE WORKBOOKPROJECT.com