Social Media Startup Guide for Content Strategy and Best Practices
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This document provides guidance on developing a social media strategy and content for startups. It outlines the key social media platforms and tools to use, types of content that perform well, and tips for an effective content strategy including developing a calendar, guidelines, getting feedback and measuring results. Examples of local Detroit companies with successful social media presences are also provided.
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Social Media Startup Guide for Content Strategy and Best Practices
- 1. Social Media Startup Guide Amanda Lewan & Timothy Fisher
- 2. What sites are best for you?
- 3. Making it easy... • Hootsuite, Bitly, Tweetdeck • Facebook's marketing • Twitter lists & RSS feeds • Wordpress Read Up • Copyblogger • Mashable • Social Media Examiner • Content Marketing Institute (CMI) • FastCo • Hubspot Blog • Post Advertising Blog
- 4. Content Strategy 1. How does social media fit into your business/marketing plan? 2. What content are you posting and why? 3. Who's your audience? 4. What's your company story? 5. How do I measure and improve? You are the media online. Consistent, high-quality content is key.
- 5. Types of Content • Blog Posts • Photos • Graphics w/ quotes • Infographics • Promotional videos • Subject matter articles • "Behind the scenes“ • User generated content *21 Types of Content We Crave *Coca Cola on Sharable Stories *Media Bistro on Visual Storytelling
- 6. Most Loved Blog Posts 1. Lists 2. Stories 3. Tips & advice 3. Case studies & examples 4. Interviews 5. Roundups (news/resources) 6. Guest posts eDetroit's Blog: Top 10 Most Entertaining and Notable Detroit Blogs
- 7. Facebook Advertising Facebook Ads Sponsored Stories
- 8. Visual Posts
- 10. Case Study https://www.facebook.com/DeadlineDetroit https://twitter.com/DeadlineDetroit http://pinterest.com/deadlinedetroit
- 11. Other Examples Check out... • Glocal on Facebook • Down with Detroit Facebook • LoveIt on Twitter • Detroit examples on Pinterest • eDetroit Blog
- 12. Keeping Up -- The not so fun work • Editorial calendar • Content guidelines • Checking in daily • Auto scheduling
- 13. Getting Feedback • Blogs, surveys on Facebook, tweeting, ask ing questions, keeping communication open and listening • eDetroit blog example
- 14. What NOT to do Condescending Facebook Brand Satire
- 15. But Please Like US... Amanda & Tim twitter.com/Amanda_Jenn twitter.com/tfisher Storytelling & Social Media -- www.amandalewan.com Detroit's Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711 Local Detroit Marketing Blog eDetroit (www.edetroit.co/blog) Detroit Lean Startup www.facebook.com/DetroitLeanStartupCircle twitter.com/leandetroit Compuware Ventures www.facebook.com/compuwareventures twitter.com/cpwrventures Inside Tech Talk Blog www.insidetechtalk.com