(1) A concierge MVP involves manually solving customers' problems to test assumptions quickly without fully developing an automated product. This helps de-risk projects and learn through iteration. (2) A concierge MVP starts with curated services instead of a fully developed product. While inefficient, services can be modified faster than building automated solutions. It evolves problem and solution interviews. (3) A concierge MVP allows testing assumptions like whether the product is valuable, who the customers are, and how the business model and mix of products/services will work.

1. CONCIERGE MVP
@TIMGASPER

2. (1) WHAT IS THE MOTIVATION?
Product developmentis costly and takes time.
Especially automation, machinelearning, uniqueIP, etc.
Iterateand learn quickly.
De-risk or fail early and often.

3. (2) WHAT IS A CONCIERGE MVP?
A minimum viable
product that involves
manually solving the
customer’sproblem.
Starts off with a
curated set of services
instead of a product.
Although typically
inefficient and not cost
effective,services can
be quickly iterated
upon and modified.
Concierge MVPs are a
natural evolutionof
problem and solution
interview techniques.

4. THE TRUE CONCIERGE
For when you aren’t sure if you are solving a must have problem and need to be very
high touch to get maximum learning.

5. THE MAN BEHIND THE CURTAIN
(OR THE WIZARD OF OZ)
For when an automated process can wait… and sneaker power can suffice for now.

6. BRAIN UNDER CONSTRUCTION
(OR THE GRAND EXPERIMENT)
For when it could be really smart, automated, or marketplace-y.
But you can test it the dumb, manual way first.

7. CONSULTING WITH A PRODUCT VENEER
For when you want to validate your business-oriented or enterprise solution.

8. (3) ASSUMPTIONS YOU CAN TEST
Is the Product Valuable? Must Have versus Nice to Have?
What the Customer Looks Like
• Who actuallywantstouse this product
• How do you find them
• Behaviors, not just words
• Messages that capturetheir attention (acquisition/activation), versus value
that keepsthem around (retention/referral)
How Will the Business
Model Work
• Will they payfor it?
• Revenue? Profit?
The Mix of Products and Services
You’ll Need to Provide
• Can theservices be: Productized?
Efficient? Automated? Outsourced?

9. (4) AVOID THESE COMMON MISSTEPS
Not everyone needs to
do a concierge MVP!
Don’t do your
concierge MVP forever!
Set expectationswith
customers!
Do small batchesso
you don’t overwhelm
yourself!
Be careful what you tell
customers!Don’t lie,
but also set them up
for the real thing later!

10. GET OUT OF THE BUILDING!
@TIMGASPER