This document discusses personal branding and provides tips for creating an effective personal brand online and offline. It defines personal branding as how individuals market themselves to others. It recommends completing profiles on LinkedIn and using blogs, Facebook, and Twitter to showcase expertise and network. Beyond social media, the document suggests getting involved in professional organizations, community groups, and networking events to build connections. The overall goal of personal branding is to stand out from other candidates and land quality job opportunities.

1. TIFFANY

2. OVERVIEW
1. Introduction
2. Definition of Personal Branding
3. Creating a Personal Brand Online
4. Going Beyond Social Media
5. Additional Resources
6. Conclusion
7. References

3. INTRODUCTION
If over 50 applicants applied for a part time position with no benefits, how
many candidates do you think are going to be applying for the position that
you want with a large salary and good benefits?
Aside from the basics of a good resume, cover letter and interviewing
skills, how can you stand out within a crowd of qualified candidates?

4. PERSONAL BRANDING DEFINED
Per Dan Schawbel’s blog - how we market ourselves to others.
http://www.personalbrandingblog.com/an-introduction-into-the-world-of-
personal-branding/

5. RECOMMENDED STEPS BY DAN SCHAWBEL

6. ONLINE PERSONAL BRANDING
Linked In
Blog
Facebook & Twitter

7. LINKED IN
• Join Groups
• Complete Profile
• Give Recommendations
• Take Note of who is Viewing your profile
• Use tools such as Slide Share to showcase expertise

8. BLOG
• User-friendly site is Blogspot.com
• Keep Professional
• Post Well Written Content Relevant to Your Field
• Do NOT Vent About or Bad-Mouth Companies/People

9. FACEBOOK
• Create a Professional Page
• Showcase Knowledge, Links to Your Blog & Interact with Fans
• Keep Separate from Personal Facebook Account

10. TWITTER
• Use hash-tags like #LoveLansing #LansingJobs #MiJobSpotter
• Participate in Live Twitter Chats - #HFChat on Friday’s from 12-1PM EST
• Seek out Networking Opportunities
• Promote your blog
• Set your webpage to Linked In profile

11. GOING BEYOND SOCIAL MEDIA
• Networking
• Community Involvement

12. NETWORKING EVENTS
• Extracurricular Activities
• Formal Conferences & Training Sessions
• Business Showcase Events
• Chamber of Commerce Mixers & Events
• Awards Ceremonies
• Banquet Dinners
• Professional Membership Events
• Pink Slip Parties
• Company Picnics
• Volunteer Efforts

13. NETWORKING TOOLS
• Personal Pitch
• Planner
• Business Cards
• Portfolio

14. COMMUNITY INVOLVEMENT
• Professional Memberships
• Academic Organizations
• Non-Profit Organizations

15. PROFESSIONAL MEMBERSHIPS
• Michigan Economic Developers Association (MEDA)
• Society of Human Resource Managers (SHRM)
• Public Relations Society Association (PRSA)
• American Management Association (AMA)
• Case Management Society of America (CMSA)

16. JOINING A PROFESSIONAL ORGANIZATION
1. Research Organizations
2. Focus on One
3. Attend a Meet/Greet or Member Mixer
4. Pay for membership – Typically reduced rate for college students
5. Take advantage of training seminars, conferences and networking
events

17. BENEFITS OF PROFESSIONAL MEMBERSHIP
• Demonstrates that you are involved with other professionals in your
field
• Networking events to connect with other professionals in your field
• Access to job opportunities that are not advertised to the public
• Opportunities exist to become involved on a Board and/or Committee
• Looks great on your resume

18. ACADEMIC ORGANIZATIONS
• National Society for Leadership and Success
• National Technical Honor Society
• Business Professionals of America
• Alumni Associations

19. JOINING AN ACADEMIC ORGANIZATION
• Some are Initiation Only
• Check with Student Services to see what organizations are available to
you at your college/high school/vocational center
• Many are lower priced for students, some are free and some do have
membership fees

20. BENEFITS OF ACADEMIC ORGANIZATIONS
• Demonstrates a commitment to your field
• May showcase academic abilities
• Networking events
• Job Opportunities
• Looks good on your resume

21. NON-PROFIT ORGANIZATIONS
• Pink Slip Mid-Michigan
• MarketLansing!
• Northwest Initiative
• Faith based facilities – churches, synagogues, etc.
• Capital Area Michigan Works!
• United Way
• Stop the Silence
• American Red Cross
• Gateway Community Services
• Jaycees

22. SELECTING A NON-PROFIT
• Determine what your values are
• Find a cause you firmly believe in
• Typically will have better luck with smaller non-profits for volunteering
• Is the non-profit involved in community events?
• Are they well-known within the community?

23. HOW VOLUNTEERING BENEFITS YOU
• Non-profits typically have limited funding
• Typically are excited to have college students volunteer
• Gain valuable hands on experience within your field
• Can form valuable professional relationships
• Obtain references and letters of recommendation for your work
• Adds value to your resume

24. WHY YOU NEED PERSONAL BRANDING RECAP
• Stand out in the crowded job market
• Showcase talents, skills and abilities
• Gain hands on experience through volunteering & internships
• Adds to your resume
• Build rapport with business community, possible future employers &
clients
• Tap into the hidden job market

25. MY PERSONAL CHALLENGE TO YOU
• Start using Twitter & search for #LoveLansing hash-tag for events
• Start your own blog
• Complete your Linked In profile & join one new group
• Find & attend one networking opportunity within the next 30 days
• Volunteer for a local non-profit organization or join a
Professional/Academic Organization
• Invite a professional within your field out for coffee or lunch

26. ADDITIONAL RESOURCES
Capital Area District Library – Linked In & Twitter Classes
http://www.cadl.org/
How to use Twitter
http://tiffenator.blogspot.com/2011/10/twitter.html?spref=tw
Capital Area Michigan Works
http://www.camw.org/
Michigan Works Agencies
Career Advisors
Job Coaches

27. CONCLUSION
In today’s crowded job market, it’s imperative to stand out and set yourself
up as unique among the rest of the candidates that want the same job you
do!

28. QUESTIONS

29. REFERENCES
Flemings, H. (2011, November 3). Guest commentary: In a digital, competitive
world, your personal brand matters. Detroit free press. Retrieved from
http://www.freep.com/article/20111104/OPINION05/111103048/
Guest-commentary-digital-competitive-world-your-personal-brand-
matters?odyssey=ta
b|topnews|text|Opinion
Lampman, B. (2011, November 3). Interview for student assistant position within
the Michigan Public Service Commission. Interview presented at General
Office Building, Lansing, MI.
Madden, K. (2011, July 25). Personal branding: How to market yourself [Web log
post]. Retrieved from http://www.theworkbuzz.com/job-search/
marketing-your-personal-brand/
Schawbel, D. (2008, December 22). An introduction into the world of personal
branding [Web log post]. Retrieved from
http://www.personalbrandingblog.com/
an-introduction-into-the-world-of-personal-branding/