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@TiffanyStJames
Social Media and Digital Innovations for
Excellence in Talent Management
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/
Hello!
Social Media Strategist
bit.ly/tiffanybio
Slideshare.net/tiffanystjames
Tiffany St James
@TiffanyStJames
tiffany@stimulationltd.co.uk
Social Media and Talent Technology
Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames
Shouting out: sharing their experiences
The UK Candidate Experience survey here @TiffanyStJames
Employers online comms, pre-application
Top Five Methods
• 88.9% Career Site (primary)
• 76.5% LinkedIn Company Pages
• 76.5% Career Site (Notifications)
• 72.2% LinkedIn Groups
• 47.1% Twitter Feeds
Do Not Use
• 66.7% Chat Room
• 64.7% Webinars/Podcasts
• 52.9% Talent Community Memberships
• 47.1% Polls/Surveys
• 44.4% Career Blogs
The UK Candidate Experience survey here @TiffanyStJames
How tools have evolved
Job boards and recruitment software solutions
multi-posting, CV search, candidate matching and reporting
Signal - lets you know when it’s the right time to make a job
offer to a prospective candidate who has a social profile.
The Next Step mobile app filters positions based on the
applicant’s capabilities and genuine interests and expertise.
Employee Referral Software
- Mobilize the super-connectors in your organization
- Reach your employees, engage them as recruitment ambassadors
- Curate your talent network with powerful automation
UK Job Crowdsourcing Network
@TiffanyStJames
http://www.talentbin.com/
@TiffanyStJames
http://connectedhq.com/
@TiffanyStJames
http://www.gild.com/
@TiffanyStJames
http://www.entelo.com/
@TiffanyStJames
The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames
Leading talent and skills matching software
Source: http://goodpeople.com @TiffanyStJames
Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames
Must-have Top 10 Digital & Social Innovations
Evolving a strategy
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Strategy
Data and
CRM
People
skills
Business
Objectives
• What is your business trying to achieve?
• Can social help?
• Is it part of an integrated strategy?
(It should be..)
• Where are you on your social maturity?
• Do you have people skilled in social?
• Will you train them?
• Does your ATS or CRM include social?
Have a channel strategy for social media
Function
Facebook
YouTube
Twitter
LinkedIn
Blogs
Use
Company page, build community
Showcasing employee culture
Datamining, immediate opportunities
and growing relationships,
Corporate presence and groups to
romance talent and find people
Leadership, SEO, transparency
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Make your site engaging, use rich media
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Demonstrate processes, segment jobs
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Leaders & employees sharing social content
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Share on business-branded social platforms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
• showcase your culture and
employment brand
• fans = database of interested
users
• engage with fans & create a
community
• link back to your corporate
website/careers page
Manage engaged communities: Career fan page
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Dedicated outreach channels and mechanisms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Socialisation in the workplace
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls
Metrics, measurement and ROI
• What are your business objectives?
• How are they being measured?
• How can you evaluate the worth of your
social outreach to the business?
• What metrics are needed?
• How frequently?
• By whom?
• In what format?
• Develop your scorecard
@TiffanyStJames
Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Embedding digital and social media capability in organisations

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Social and Digital Innovations in Talent Management

  • 1. @TiffanyStJames Social Media and Digital Innovations for Excellence in Talent Management 40 seconds of twitter mentions Http://flickr.com/photos/hepwori/5981862741/
  • 3. Social Media and Talent Technology
  • 4. Glassdoor: candidate feedback Candidates have the opportunity to provide feedback on: Recruitment organisations, jobseeker selection, the interview process @TiffanyStJames
  • 5. Shouting out: sharing their experiences The UK Candidate Experience survey here @TiffanyStJames
  • 6. Employers online comms, pre-application Top Five Methods • 88.9% Career Site (primary) • 76.5% LinkedIn Company Pages • 76.5% Career Site (Notifications) • 72.2% LinkedIn Groups • 47.1% Twitter Feeds Do Not Use • 66.7% Chat Room • 64.7% Webinars/Podcasts • 52.9% Talent Community Memberships • 47.1% Polls/Surveys • 44.4% Career Blogs The UK Candidate Experience survey here @TiffanyStJames
  • 7. How tools have evolved Job boards and recruitment software solutions multi-posting, CV search, candidate matching and reporting Signal - lets you know when it’s the right time to make a job offer to a prospective candidate who has a social profile. The Next Step mobile app filters positions based on the applicant’s capabilities and genuine interests and expertise. Employee Referral Software - Mobilize the super-connectors in your organization - Reach your employees, engage them as recruitment ambassadors - Curate your talent network with powerful automation UK Job Crowdsourcing Network @TiffanyStJames
  • 12. The most socially responsible project worldwide? Good People Projects here @TiffanyStJames
  • 13. Leading talent and skills matching software Source: http://goodpeople.com @TiffanyStJames
  • 14. Trust in individuals Edelman Trust Barometer 2013 here @TiffanyStJames
  • 15. Must-have Top 10 Digital & Social Innovations
  • 16. Evolving a strategy Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop Strategy Data and CRM People skills Business Objectives • What is your business trying to achieve? • Can social help? • Is it part of an integrated strategy? (It should be..) • Where are you on your social maturity? • Do you have people skilled in social? • Will you train them? • Does your ATS or CRM include social?
  • 17. Have a channel strategy for social media Function Facebook YouTube Twitter LinkedIn Blogs Use Company page, build community Showcasing employee culture Datamining, immediate opportunities and growing relationships, Corporate presence and groups to romance talent and find people Leadership, SEO, transparency Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 18. Make your site engaging, use rich media Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 19. Demonstrate processes, segment jobs Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 20. Leaders & employees sharing social content Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 21. Share on business-branded social platforms Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 22. • showcase your culture and employment brand • fans = database of interested users • engage with fans & create a community • link back to your corporate website/careers page Manage engaged communities: Career fan page Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 23. Dedicated outreach channels and mechanisms Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop
  • 24. Socialisation in the workplace Get your digital house in order Maximise your social channels Grow engaged communities Specific outreach Onboard and develop Onboarding Software Social Performance Management Intranets with soft walls
  • 25. Metrics, measurement and ROI • What are your business objectives? • How are they being measured? • How can you evaluate the worth of your social outreach to the business? • What metrics are needed? • How frequently? • By whom? • In what format? • Develop your scorecard @TiffanyStJames
  • 26. Thank you, let’s keep talking…. Social Media Strategist Tiffany St James @TiffanyStJames bit.ly/tiffanybio slideshare.net/tiffanystjames tiffany@stimulationltd.co.uk @tiffanystjames http://tiffanystjames.com tiffanystjames
  • 27. Embedding digital and social media capability in organisations