The document discusses how digital engagement between citizens and government has increased dramatically in recent years. It notes that the amount of digital data created has grown exponentially and that people's online behaviors now play a key role in targeting consumers. The document advocates for multi-way engagement between government and citizens using social media as a way to connect, gain insights, test ideas, and collaborate. It provides examples of how government can engage citizens through various social media strategies and levels of engagement.

1. Digital Engagement: Citizens and Government Tiffany St James Blog Open Serbia, October 2011 @TiffanyStJames

2. Multi-way engagement between government and citizens can no longer be ignored

3. Eric Schmidt, Chairman, Google Inc Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. In 2010 we created 5 exabytes of data every 2 days

4. How we now target consumers What people do online, not what postcode or demographic is playing an increasingly larger role in consumer targeting

5. Trust in communications Peer to peer recommendation now at 90%, trust in advertising 14%

6. The landscape in 2007 Xkcd.com 2007: Sizes based on membership of a community

7. The landscape in 2010 Xkcd.com 2010: Sizes based on social activity in a community

8. Lobbyist will be using it Listen to what your lobbyists are saying on social channels

9. Smart Mobs: Democracy in action? bit.ly/gKArcx nyti.ms/e5P1Ul gawker.com/5733816/

10. The rules have changed We expect the government to be listening on social channels

11. Embedding social media

14. Digital Strategy – scoping Corporate Digital Strategy Brand Digital Strategy Campaign Digital Strategy Content Strategy Engagement / Social Media Strategy Corporate Comms Strategy Map where social media sits in the organisational structure

18. Have social media staff guidance Give your people ‘How to’ guidance

19. Rebuttal Source: FreshNetworks

20. Citizen engagement opportunites

22. From this… Infographics are critical to effective modern digital communication

23. … To this Infographics are critical to effective modern digital communication

24. Rich media broadcast Social media can be used for broadcast

25. Rich photography Create rich shareable content

26. Podcasts Create content in different mediums

27. Departmental You Tube Channel

28. Remember This? NOT PROTECTIVELY MARKED

29. Social media monitoring If you do one thing: Listen to what people are saying

30. Two-way engagement: Responding Create opportunities to solve local issues

33. Multi-way engagement Link your social and digital platforms

34. Campaign on multiple channels Have multiple channels through campaigns

35. Collaborating Create apps to put the power in public hands

36. Multi-way collaboration Co-create policy using public opinion

37. Crowdsourcing service experience and improvement in policing Offer different ways to engage: keep channels open

38. Through communities Take messages out through other community platforms

39. Staffordshire police in the riots Use social channels in ultra-sensitive times

40. Data.gov.uk Launch Plan Free your data: allow developers to create new value

41. Our duty as citizens to ask or show the way

42. ePetitions ePetitions: 100 000 signatures for parliamentary debate

43. Competition to fund ideas Create competitions to gather insights

44. Patient Opinion: crowdsourcing dignity in health and care Be aware of community sites involved in your agenda

45. RewiredState.org If it doesn’t exist: show your government how

46. Thank you! Tiffany St James on most social channels Let’s keep talking…. @TiffanyStJames Slides on http://slideshare.net/tiffanystjames

47. Digital: • strategy • training programmes • social engagement • amplification