Social Media Orientation - Trend Spotting for 2011. Kindly sponsored by Channel 4 for Social Media Week London 2011. Presented by Tiffany St James

1. Social Media Orientation - Trend spotting for 2011 KINDLY SPONSORED BY: Channel 4 Social Media Week, London 2011 #smwldn Tiffany St James February 2011 Tiffany St James: on Linked In, Facebook, Slideshare, Skype, Quora, Twitter: @tiffanystjames [email_address]

2. The world has changed

3. Online universe size Total est. global active internet audience = 625m (1.7bn online) (1 in 13 of all humans) Mobile internet usage nearly 1/5 th of users 17% now access internet on the move

4. Why people use the internet Source: Global Web Index Oct 2010

5. Advertising has changed

6. Trust in communications

7. How we are now targeted

8. How are people using SoMe Source: UM SoMe Wave 5

9. SoMe statistics

10. How big is Google?

11. 6 pervasive trends on Google Source: James Cashmore 24/08/10 Head of Entertainment Google

12. Online communities map Source: xkcd.com

13. Social media marketing spend Source http://blog.hubspot.com Jan 2011

14. UK social media stats Source: http://www.clickymedia.co.uk

17. General digital trends

20. Smart Mobs: Democracy in action? bit.ly/gKArcx nyti.ms/e5P1Ul gawker.com/5733816/

21. Power to the lobby

22. Individuals vs Businesses

23. Social for good

25. What can we learn from WikiLeaks?

27. http://www.groupon.co.uk

28. http://www.goodtwo.com/

29. http://www.shopkick.com/

31. http://www.kickstarter.com/

32. https://squareup.com/

34. http://www.quora.com/

35. http://www.postpost.com/

36. http://www.curated.by/

37. http://onetruefan.com/

38. http://www.badgeville.com/

39. https://www.path.com/

40. http://datasift.net/

41. http://picplz.com/

42. http://instagr.am/

44. http://www.hipmunk.com

45. www.uber.com

46. http://twitter.com/tweetalondoncab

47. http://plancast.com/

49. https://indinero.com/

50. Nomadic Living

51. Thank you Tiffany St James [email_address] www.twitter.com/tiffanystjames www.stimulationltd.co.uk