Portfolio Santiago Donoso Cubillos 2016

SANTIAGO DONOSO CUBILLOS
BRAND IDENTITY DIGITAL MARKETINGDIGITALPRINT
PORTFOLIO 2016

BRAND IDENTITY
Bringing brands to life by
highlighting the values that best
identify them.

GEDIC INGENIERÍA
CIivil Engineering Firm
(Bogotá, Colombia)
NOI VESTIDOS
Women Dress Rental
(Bogotá, Colombia)
URBAN AREA ARCHITECTS
Architecture Studio
(Houston, TX. USA)
LAT MIGRATION AUSTRALIA
Immigration Professional
Services
Australiana
(Perth, Australia)
RCP PROJECT CONSULTING
Project Management
Consulting Firm
(Bogotá, Colombia)
NAVIERA RÍO GRANDE
GENIOUS
Cargo Shipping
(Bogotá, Colombia)
SANCHEZ, SARMIENTO,
SEPULVEDA
Law Firm
(Bogotá, Colombia)
MDB
Software Solutions
(Bogotá, Colombia)
DRAGONFLY
Software Development
(Bogotá, Colombia)
HANNAN
Pilates and Yoga studio for
women
(Bogotá, Colombia)
MOPA
Fashion accessories
specialised in
silver and pearls jewellery.
(Bogotá, Colombia)
ZAGO
Interior Design / Plants and
plant’s pots.
(Bogotá, Colombia)
BRAND IDENTITY PRINT DIGITAL DIGITAL MARKETING
SANTIAGO DONOSO CUBILLOS | PORTFOLIO 2016

PRINT
Brand communications, made the
beautiful old fashioned way... on paper.

Gedic
Civil Engineering
Bogotá, Colombia.
The challenge in
redesigning the
company’s new corporate
identity consisted in
presenting GEDIC as an
innovative and ﬂexible
organization, away from
the traditional
engineering perception
as a ﬂat and rigid
discipline.
Likewise Gedic wanted to
highlight its commitment
to the development of
innovative, sustainable
and environmentally
friendly projects.
The second step working
with Gedic was to
implement the new
identity into basic
marketing collateral
including:
Business cards
Letterhead
Envelopes
Blueprint Cover and;
A notepad to be used
as a giveaway for their
clients.

NOI Vestidos
Women Dresses Rental
Bogotá, Colombia.
After reviewing and fully
understanding NOI’s
interests and
requirements, I was
responsible for
developing an identity
that presented the brand
as a serious and
professional, yet a
contemporary, friendly
and capable to meet the
women’s dress rental
needs.
Business Cards
Letterhead
Contract’s Envelop
Dress Covers
Informative Tags

POLCO S.A.S
Chemical and Physical Analysis
Equipment
Medellín, Colombia.
The collaboration with
POLCO has extended for
more than two years now.
The material developed
for POLCO encompassed
the design of basic
stationery including
Business Cards,
Letterhead and Folders.
Likewise I have been
responsible for issuing the
company’s monthly
newsletter also known as
PolcoMagazine.
All PolcoMagazine ﬁles
are available at :
http://www.polco.com.c
o/web2016/enterese/polc
o-magazine

Urban Area
Architects
Work spaces and building
design.
Houston, TX. USA.
Urban Area required the
redesign of the ﬁrm’s
corporate identity,
providing it with a more
contemporary and
friendly look.
After presentation of
different proposals,
continuous
communications and
collaborative work, we
achieve the result the ﬁrm
was looking for.
Once this stage was
completed we moved
into the development of
basic material such as:
Business Cards
A4 Letterhead
A4 Folders

LatMigration
Australian Immigration
Specialists
Perth, Australia
My work with LatMigration
started in 2013 during the
company’s foundation.
My collaboration included
the participation in its
name selelction, the
development of its
corporate identity and
design of additional
material including:
Business Cards
A4 Letterhead
Two informative
brochures providing
insights about the
Australian immigration
process.

Kreiworks
Events & Media production
Canberra, Australia
In 2015 I had the
pleassure to collaborate
with Kreiworks in the
design of promotional
material of the
Colombian Music show
“Intentalo Carito” prior to
its presentations in
Melbourne and Sydney.
The material was aimed
at both Spanish and
English speaking
audiences.

Fama
Publicity Services
Canberra, Australia
I designed the marketing
collateral for Fama’s
signature “PuraVida”
music festival on its 2011,
2012 & 2013 editions.
The use of vibrant colors
and multiple elements
highlighted the diversity
of backgrounds and
music styles from the
attending bands.

Colombian
Embassy in
Australia
Foreign Affairs
Canberra, Australia
Design of invitations and
informative brochure for
the concert held by the
Colombian Embassy in
celebration of “The
Colombian
Independence
Bicentenary”.
Both the invitations and
brochure featured a
formal and subtle layout
combined with the
repeated presence of the
bicentenary’s logo (not
designed by me) and
Colombia’s ﬂag in the
form of three uneven
strips, providing the
design with a smooth
and festivity look in
accordance with the
occasion.

Bonka
Entertainment / Music
Bogotá, Colombia
Pitching for the design of
BONKA’s (Colombian POP
band) ﬁrst album’s
identity.
My proposal was awarded
as winner and resulted in
the design of the full
material including; CD
Label, booklet and back
cover.
The design incoprorates
band members
photography, a two
colour soft contrast and
illustrations that identify
each of the members
with their role in the
band.

Zago
Interior Design / Plants & Plant’s
Pots
Bogotá, Colombia
I helped Zago Design
with the creation of its
Corporate Identity and
application in a variety of
printed material
including:
Business cards
Letterhead
Envelopes
Multimedia CD Cover
Product reference tags

Moving forward to the
digital / web design
DIGITAL

GML Software
WebApp for Pet Owners
Bogota, Colombia
Redesign of all the
application’s screens (30
approx) according to
provided guidelines for its
later development by the
client.

Experiance
WebApp for Medical
Conference
Bogotá, Colombia
Design of mockups for a
webapp to be used as a
supportive tool during the
medical conference held
by Experiance’s client,
Boehringer Ingelheim
presenting the medicine
Gilotrif.

OGA
Pneumatic Conveying
Bogotá, Colombia
Design of initial mockup
to deﬁne the website’s
look and feel. I also
participated in the back
end layout and set up
with wordpress.
www.oga.com.co

LatMigration
Australian Immigration
Specialists
Perth, Australia
Design of LatMigration’s
ﬁrst website on wordpress
in addition to creating,
setting up and linking
Facebook and twitter
accounts.
www.latmigration.com.au

Exposing brands to the eye of the
millions of everyday internet users
DIGITAL MARKETING

POLCO S.A.S
Chemical and Physical Analysis
Equipment
Medellín, Colombia.
After developing the
previously mentioned
works for POLCO SAS, I
collaborated providing
consulting services for the
structuring of the
company’s first adwords
account.
This job included setting
up adgroups for the
promotion of polco itself
and the brands they
distribute, Keywords
revision and reporting for
POLCO’s first AdWords
campaign.
The insights presented
were very well recieved
and provided the
company with the ground
and confidence to
continue investing on
online advertising.

Portfolio Santiago Donoso Cubillos 2016

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