thunder::tech founder and President Jason Therrien discussed emerging industry trends in innovative design, multimedia, business intelligence, social media and advertising, and how to leverage them to enhance efforts and receive the highest ROI.

2. Thank You to Our Sponsor!
Business Growth Boot Camp: 2017 Marketing Trends – Staying Ahead of the Marketing Curve

3. 3/23/17
2017 Marketing Trends –
Staying Ahead of the Curve
Content, Communications and Commerce

4.  Introduction
 Marketing Trends for 2017
 Content, Communications & Commerce
 Q&A
agenda

5. introductions

6. Integrated marketing services
model
Team of 50
Operates nationally
@thundertech
thundertech.com
President & CEO of thunder::tech
Founded t::t in 1999
@jasontherrien
jason.therrien@thundertech.com
thunder::techjason therrien
introductions

8. BUSINESS
INTELLIGENCE:
KNOCK DOWN SILOS TO
CONNECT WITH
CUSTOMERS

9. BI as an Advantage
 Join your marketing data
 Closed loop reporting
 Marketing automation
 Persona development
 AI will evolve BI

10. VOICE SEARCH:
UNLOCK THE
INTERNET WITH
WORDS

11. Voice Search
 Search is ubiquitous
 Search is conversational
 How you write matters
 Trust your inner consumer

12. INTERACTIVE
CONTENT:ENGAGEMENT
DISGUISED AS
ENTERTAINMENT

13. Interactive Engagement
 Entertain me!
 Polls, calculators, configurators, assessments
 Get feedback, crowdsource ideas
 Social polling
 Online & offline

14. MULTIMEDIA
CONTENT:PLAN, EXECUTE,
ITERATE ON THE
REGULAR

15. M Multimedia on the Regular
 100M hours / day on Facebook
 Social video & experimentation
 Audio
 C.O.P.E.

17. CUSTOMER
EXPERIENCE:
TURNING
CUSTOMERS INTO
EVANGELISTS

18. Why is CX Important?

19. CX is the Future
 Map the customer journey
 Social fuel
 BI & AI use

20. DIGITAL
ADVERTISING:
BREAKING
TRADITION, MAKING
AN IMPACT

21. Digital advertising
 Social is not free
 Remarketing
 Tailored targeting
 Test and learn

22. B2B E-
COMMERCE:
EMERGING
OPPORTUNITIES

23. Ecommerce
 Pricing is not a barrier
 System integration
 Sales enablement
 Trust your inner consumer

24. questions, comments, jokes or riddles?

25. jason.therrien@thundertech.com
Thank you!