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Victor Lombardi

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A veces construimos productos periodísticos técnicamente novedosos, pero la audiencia no los adopta. En general, esto se debe a que la experiencia de uso es mala, porque los usuarios no los consideran útiles y fáciles de usar. ¿Podemos definir cómo será la experiencia de nuestros usuarios? ¡Por supuesto! El primer paso es tomar la decisión de diseñarla desde cero y poner mucho foco en las personas. En el taller vimos algunas técnicas rápidas para salir de la caja y pensar soluciones poniéndonos en sus zapatos. No sólo para que les resulte fácil de usar, sino también para que disfruten hacerlo. Y se enamoren de nuestro producto.

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At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design. In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.

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Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015 Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.

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It has been argued that UX standards are just a seductive fantasy. No matter what we do, our carefully-crafted libraries and templates seem inevitably doomed, sacrificed to one-off solutions pushed live in the name of "Agile." Yet we, as designers, continue to find ourselves spending countless hours re-explaining basic interactions and citing best practices. Inevitably, someone will suggest the development of site-wide standards… And the process begins again. This session will present Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. This step-by-step walkthrough will cover everything required to create and effectively maintain a Style Framework. In the end, attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.

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A decisão em equipe envolve vários agentes, critérios, alternativas, interesses, pontos de vista conflitantes e grupos de pressão. Quando uma equipe não consegue tomar uma decisão, o poder da decisão acaba ficando na mão de uma única pessoa (uma fuga para o velho paradigma de gestão, onde poucos pensam e a maioria apenas executa o que foi pensado). Nessa apresentação, você vai conhecer 5 abordagens diferentes para tomar decisões em equipe. São papéis, técnicas e ferramentas que farão a sua equipe trabalhar de maneira efetiva na resolução de problemas cada vez mais complexos, praticando a auto-gestão e aumentando sua autonomia. Slides da Trend Talk apresentada no Agile Trends 2014.

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All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators. Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market. This talk was initially given at Visualize 2012.

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