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Daddy…
what do
you do?
Jason Dea
Turning ideas into revenue
What exactly do you do?
Simple Marketing Framework
                                                               Optimization
    Market              Business
                                      Tactics      Content      & Market
  Knowledge             Strategy
                                                                 Learning

                        Business     Outbound                    Funnel
  Segments                                        Messaging
                         Model       Lead Gen                  Optimization

    Market          Sales Process     Inbound     Marketing       Results
    Needs            & Strategy      Lead Gen      Content       Tracking

 Key Points of           Market     Retention &   Customer        Market
    Value               Strategy    Engagement     Content       Learning

 Competitive            Partner                   Influencer
                                     Visibility
   Analysis             Strategy                   Outreach

www.rocketwatcher.com
Where I focus?
                                                               Optimization
   Market               Business
                                      Tactics     Content       & Market
 Knowledge              Strategy
                                                                 Learning

                        Business     Outbound                    Funnel
  Segments                                        Messaging
                         Model       Lead Gen                  Optimization

    Market          Sales Process     Inbound     Marketing       Results
    Needs            & Strategy      Lead Gen      Content       Tracking

 Key Points              Market     Retention &   Customer        Market
  of Value              Strategy    Engagement     Content       Learning

 Competitive            Partner                   Influencer
                                     Visibility
   Analysis             Strategy                   Outreach

www.rocketwatcher.com
What does that mean?
Messaging
What is it?
   Call it a spade

Is it for me?
   Segmentation

Why buy it from you?
   Value not features
Content
Evangelist
Competitive
This is what I do
  I write the STORY   That fills THIS
Jason Dea
jason.dea@gmail.com
linkedin: http://ca.linkedin.com/in/jasondea
twitter: http://twitter.com/threadyblock
blog: http://threadyblock.blogspot.com/

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Jason Dea - Turning ideas into revenue

  • 2. Jason Dea Turning ideas into revenue
  • 3. What exactly do you do?
  • 4. Simple Marketing Framework Optimization Market Business Tactics Content & Market Knowledge Strategy Learning Business Outbound Funnel Segments Messaging Model Lead Gen Optimization Market Sales Process Inbound Marketing Results Needs & Strategy Lead Gen Content Tracking Key Points of Market Retention & Customer Market Value Strategy Engagement Content Learning Competitive Partner Influencer Visibility Analysis Strategy Outreach www.rocketwatcher.com
  • 5. Where I focus? Optimization Market Business Tactics Content & Market Knowledge Strategy Learning Business Outbound Funnel Segments Messaging Model Lead Gen Optimization Market Sales Process Inbound Marketing Results Needs & Strategy Lead Gen Content Tracking Key Points Market Retention & Customer Market of Value Strategy Engagement Content Learning Competitive Partner Influencer Visibility Analysis Strategy Outreach www.rocketwatcher.com
  • 7. Messaging What is it? Call it a spade Is it for me? Segmentation Why buy it from you? Value not features
  • 11. This is what I do I write the STORY That fills THIS
  • 12. Jason Dea jason.dea@gmail.com linkedin: http://ca.linkedin.com/in/jasondea twitter: http://twitter.com/threadyblock blog: http://threadyblock.blogspot.com/