Open Random Supportive (ORS) defines A Digital Mindset

1. Digital MindsetKnow Me Like Me Follow Me Thomas Power Chairman Ecademy thomas.power@ecademy.com Twitter @thomaspower

2. The Internet is Open, Random and Supportive (ORS) - SocialCorporations are Closed, Selective and Controlling (CSC) - Transactional

3. ORS requires A Digital Mindset

4. So what colour are you?

5. Sir Timothy John "Tim" Berners-Lee- credited with creating the world-wide web in 1989. “The ultimate goal of the Web is to support and improve our existence in the world… we develop trust across the miles and trust around the corner”

6. The FaceBook Generation Have Gone Social

7. “Social means - ask my friends” TJ – aged 13 – 300 in network Ross – aged 16 600 in network Hannah – aged 18 1500 in network

8. Show me the money CEOs want transactions

9. Transactions go Social thusCorporations must go Social Social …media – sharing knowledge Social …Networking – Sharing conversations

10. CEOs are not (yet) SocialCEOs rarely tweetCEOs rarely blogCEOs rarely have an online profileCEOs rarely update statusCEOs rarely indicate locationCEOs rarely have a following

11. Why CEOs should Go SocialCEO has something valuable and distinctive to sayCEO is prepared to debate complex and controversial issuesThere is an audience who will over time tune into the CEOs messageNothing’s going to happen until the CEO leadsFollowers won’t believe CEOs who outsource Social

12. “I’d like my life back”

13. Steve Jobs – a Leader who created a Following

14. A Following takes time

15. Barak Obama believed in…

16. And he created a 4m following

17. What did they believe in? The Big Society

18. David Cameron on Twitter This unofficial Twitter is now shutting down, at the reasonable & very polite request of Tory HQ. Please follow @conservatives for updates.

19. This world is about people first and transactions second Facebook traffic has overtaken Google in the USA because there is more engagement

20. “Followers believe in dreams”

21. Every individual and Corporation requires a Digital Mindset

22. Social attracts Transactionswhat’s your Social Strategy?

23. Trends affect Tactics Social – FB, Twitter, Youtube, DailyBooth, Paperli Real Time –Twitter, BBM, Seesmic, Tweetdeck, Buzzfeed, Friendfeed Location – FourSquare, Gowalla, Loopt, Tumblr Urban – Apps mainly from City entrepreneurs Mobile – Friends, Android, iPhone, Cloud Instant Deals – Groupon, Yipit, Totsy Transaction Sharing - Blippy, Swipely

24. Patterns affect Plans Social and Instant Open Random Supportive Notice and Share (M6S, Paperli, Flipboard, Tumblr) Learn by watch and try Reputation Led (Klout, PeerIndex, Venyo) Facebook Connect and Twitter Login highly significant (Huffington Post) Carry and share friends – Facebook, Twitter, Gmail Vertical sites growing i.e. travel airbnb, hipmunk, topguest Web of Pages becoming a Web of Streams (intelligent filtering readily available)

25. Every individual, institution and corporation needs a Social Strategy. Who’s going to teach them?YOU

26. Digital MindsetKnow Me Like Me Follow Me Thomas Power Chairman Ecademy thomas.power@ecademy.com Twitter @thomaspower