Why Powderless DTF Printer is T-shirt Printing Game Changer.pptx
Digital Days - how startups can save your corporate's life!
1. Thomas P. Offner
September 2014
Digital Days 2014 Leveraging the Power of Startups and Entrepreneurship for Corporate Success
2. Short bio Thomas P. Offner
Technical School and Business Administration (AT and CH)
Canbox AG, Oldenburg, Director Business Development
Intel Capital, Munich, Strategic Investment Manager
Vivigo Consulting Ltd., London, Partner
Audi AG, Ingolstadt, Stratregic Market Development
fatfoogoo AG, Vienna, CFO
Groupon Inc, Vienna, Zurich, Co-Founder
ProSiebenSat.1 SevenVentures GmbH, Munich/Unterföhring, Digital Commerce
FH Salzburg and Graz, Lecturer
11. 74 FB UK status updates per sec
140.000 wedding hat fans
230.000 „Royal Hotness“ fans
72 million viewers on YouTube
12. 33m TV sets
0 PCs, 0 tablets
0 mobiles
Source: Statistisches Bundesamt, EVS
How I grew up
13. 60m TV sets
4m Smart TVs
32m PCs
8.2m Tablets
112m Mobiles 35m Smartphones
Source: AGF/GfK-Fernsehforschung, TV Scope, SevenOne Media, forsa, Enigma GfK, mindline, budde, golem, bitkom, Allensbach/Acta 2012
How my son is growing up
14. We live in a world of change In every sense of the word
Most disruption doesn’t come from the corporate world
Small and fast startups change the world
Corporates are often to slow and immobile for change
Big companies tend to concentrate to much on management; i.e. solely focus on permanent improvement
Very little or no entrepreneurial spirit or room for entrepreneurship; i.e. no focus on innovation
17. Guy Kawasaki’s story about ice
General Electric "Monitor-Top" refrigerator, introduced in 1927.
18.
19. How media companies can avoid those pitfalls
1.Stay innovative – disruptive innovation (not better saws)!
2.Innovation happens in small structures!
3.Not technology is innovative but people are!
21. How media companies can avoid those pitfalls Examples of disruptive startups
22. Internal External
Innovation Lab Corporate Venturing M&A
Design thinking with external Consultant
Multi disciplinary members from different units
Out-of-the-box thinking
Two weeks (exclusive)
Venture Capital Unit
Accelerator
Incubator
Company Builder
Dedicated M&A unit
Finance, Legal, Tax
How media companies can avoid those pitfalls
24. How media companies can avoid those pitfalls Examples from the corporate world
Strategy: acquisition
Within 13 months Yahoo boss Marissa
Mayer buys 20 startups for the price of over $ 1.2 billion
Strategy: incubation Accelerator program to implement new ideas by "Corporate Entrepreneurs"
Strategy: excursion Since 2012 the media group continuously sends top manager to the Silicon Valley.
25. Some corporations were able to adopt Private logistics: DHL’s bring:BUDDY vs. CheckRobin
Consumers become logistic service partners
Via bike, public transport or on foot
Collaboration between DHL and a group of German design students
Rolled out at Shanghai trade fair 2010
“Privates bring it” – lift service for parcels
Austrian start-up, founded in 2013
Serial entrepreneur, founder of CheckFelix (sold to Kayak in 2011)
Two established routes in Austria already
26. Some corporations were able to adopt Carsharing: Daimler's Car2Go vs. zipcar
US car carsharing company founded in 2000
Area served: UK, CA, USA, ES, AT
Zipcar charges a one-time application fee, an annual fee, and a reservation charge.
Acquired by Avis Budget Group in 2013
Subsidiary of Daimler AG providing carsharing services in EU and North American cities
Founded in 2008
Offers exclusively Smart Fortwo vehicles
Worldwide market leader in free floating carsharing
28. How about the biggest German media company?
Innovation Camp
ProSiebenSat.1 Accelerator
SevenVentures
SevenVentures Pitch Day 7VPD
29. Innovation Camp (Lab) Conceptual formulation: “How can we transfer our ability to evoke emotions with moving images to digital business models?” “How can we leverage our vast video repository?”
31. Innovation Camp (Lab)
Ingredients for success
Multi disciplinary teams from different business units
Two weeks exclusive camp far away from corporation (focus = speed)
Moderated by an external consultant
Work along a defined process
Collecting background information (experts and customer interviews) “If I had asked people what they wanted, they would have said faster horses.” (Henry Ford)
Defining directions for innovation
Generating ideas - every idea is possible (but solve a problem)
Prototyping and testing (lean startup)
One-sentence pitch
32. Innovation Camp (Lab)
Ingredients for success
No business plan “Everybody has a plan until they get punched in the face.” “No campaign plan (business plan) survives first contact with the enemy (customers)” (Helmuth Graf von Moltke, Field Marshall) (Steve Blank, serial entrepreneur)
(Mike Tyson)
36. 1.INNOVATION: Stay close to relevant media innovation
2.TALENT: Build talent network of potential hires
3.DEAL FLOW: Build network of investors such as business angels and venture capitalists
4.PR: Position ProSiebenSat.1 as an innovator in press and towards the capital market
5.ROI: Participate in equity proceeds of portfolio companies
ACCELERATOR: get access to talent, innovation, and improve public opinion
37.
38. VENTURES: Media as valuable investment currency
Classic Inventory
(TV) Media Inventory
Unutilized Inventory
Unutilized Inventory
Internal sales
Classic sales models for core Inventory
•Close cooperation with big media agencies
•Commitment and volume based pricing models
Innovative M4R/E model
Fast growing online companies with need for variable fee structures
Small companies with attractive products in TV-affine segments with cash constraints
Venture unit
39. VENTURES: Clear screening criteria for (media) deals
As part of the investment strategy
Ideally: excess media with relevant quality and low variable costs
No relevant existing or likely classical media spend
Relevant media-affine product category (no B2B or pure tech plays)
Clear target group fit
Upside from stimulatory media spend in category (dating market)
No financial, operational, legal risks
Overall yield comparable to classical sales yield
Long-term fit with corporation and solid cash flows or exit potential
43. Technology is like an insurance: You need to have it but you don’t want to care about it (and it should cost little to nothing)
Not most important success factor when starting a company
The most successful start-ups had rudimentary technologies in the beginning (Zappos, Groupon, AirBnB, etc.)
Amazon (AWS) as leading cloud service provider
VENTURES: The relevance of technology
And how it increases over time
44. 1.Leverage your core assets into related markets: media, content, talent, market insight
2.Create synergies in your portfolio and foster cross-selling
3.Expand digital business to European footprint
4.Create additional growth through low cost and low risk acquisitions
Digital growth strategy for integrated media companies
45. CASE STUDY: Zalando
Zalando as European version of online shoe retailer Zappos
Extensive media push created European market leader in online shoes:
Three times higher sales in the year 2011 versus 2010
95% brand awareness
30k shipments per day based on huge assortment with 150k products and 1,000 brands
More than 600,000 visitors each day
Source: Zalando, Google Insights, Press releases
46. CASE STUDY: Zalando
Broadcaster can deliver more than just media Integrated optimized campaign over all channels (TV, online, mobile)
48. 7VPD: PR event to generate deal flow and access to innovation
7 start-ups on stage pitching their company (3 minutes elevator pitch)
7 top jury members (6 +1)
7 million Euro in TV media as prize (P7S1 channels)
During NOAH conference, London
Live stream on myvideo
49. 7VPD: PR – great press feedback
“Mehr als 300 Gründer aus 14 Ländern haben ihre Bewerbung bei Seven Ventures, dem Beteiligungsunternehmen von ProSiebenSat.1 eingereicht, sieben Kandidaten sind in die Endrunde gekommen.”
„Seven Ventures, the venture subsidiary of the ProSiebenSat.1 Group, plans to run a pitch competition for startups, the prize for which will be millions of Euros worth of advertising time on Germany’s biggest TV network.”
“The prize to be offered at what is being called SevenVentures Pitch Day, to take place in London on Nov. 6 and 7, is television commercial time valued 7 million euros, or about $9 million.”
“Was eher nach Maya-Kalender klingt, war das Highlight der NOAH Konferenz 2012 in London: Der SevenVentures Pitch Day.”
Media partner and online streaming of the event (as well as myVideo).
51. Outlook: what’s hot for media companies?
And what’s not (very personal estimate)
FinTech (Security)
Sharing Community
E-learning
E-health
Internet of things (intelligent home)
Online gaming and gamification
55. How media companies can avoid those pitfalls
No coincidence viral campaigns are professionally planned and executed (Zalando)
You can’t plan the ice bucket challenge!
Example Coca Cola Happiness Machine