How would Silicon Valley reInvent Industries, Startups and your Life? 3 secrets you can learn, to build a succesfull company like the zanox founders Jens Hewald, Heiko Rauch and Thomas Hessler did. And how UFOstart can help you to build your own startup.

1. How would
Silicon Valley
do it?
EBSpreneurship Forum 2012
@ThomasHessler

2. #Germans build

3. …this

4. this this.
and

5. NEW: UFO’s for Startups
Fast + Powerfull + Conspicious

7. 3 Silicon Valley Secrets
How to reInvent:
• Industries?
• Starting a Startup?
• Your Life?

12. How we started
1. HUNGRY
– Hi Motivation, Trying Harder
2. NO MONEY
– Forced to bootstrapping and profitablity
3. reInventing Advertising
– by luck & passion for internet

13. zanox: Advertising reInvented

14. No Idea about Business

15. Bootstrapped

16. In our Garage

17. Started in the Bubble of 2000

18. With Family & Friends

19. Global Company

20. $300M Revenue 400 Employess

21. Sold $300m to Axel Springer & PG

22. Silicon Valley Secret #1
How to reInvent industries?
– General:
combine existing things in a new way
increase value or reduce cost
innovate don’t invent
– zanox case:
Existing business model
+ new distribution (crowdsourced)
+ much cheaper (performance based)
= INNOVATION

23. Learning from Silicon Valley

24. #Investing is difficult

25. #Collaborate = faster

26. #Social distribution

27. #AllOrNothing + dealclock

28. #Validate with Customers

29. #Lean Startup Model:
Build, Measure, Learn

30. #A Startup is not a smal company

31. Lets reInvent Startups

37. First idea for an UFO

38. Starting in our FounderGarage

41. Company Building

42. Designing a Prototype

43. MVP ;)

45. Our Vision
You are the Boss!
everyone's an entrepreneur

47. UFOstart
The first "Crowd Investor Network"
for Lean Startups
 10,000 Deals
 300,000 Talents
 $500M Funding, within 3 years

48. Solution
1) What?
o Facebook application
o Crowdsource Startups
2) How?
o Offer Equity for all your needs
o Build Community
3) Why better?
o Use the Power of the Crowd
o Scale Bootstrapping

49. UFOstart Demo

50. UFO Team
Value proposition:
Investor: Filter deals, lower risks, pool, get Equity
Startup: Validation, Execution, Funding & Distribution for Equity
Expert: Turn your Skills / Contacts / Assets into Equity

51. Silicon Valley Secret #2
How to reInvent startups?
– General:
lean model: build, measure, validate, pivot, scale
– UFOstart:
• Lean - quarterly Funding (-80% cash)
• Crowdsourced Execution (Equity based)
• Social Distribution (viral trust)

52. Silicon Valley Secret #3

53. # Make Meaning

54. # Share & Collaborate

55. # Think BIG

57. #Change the world

58. Summary & Next Steps
How would Silicon Valley do it?
• Innovate don’t Invent
• Go lean and Bootstrap
• Make Meaning and Change the world
1. Calculate your personal Startup Value
2. Ask for invitation to pitch your startup
3. We are hiring in Berlin and Silicon Valley
On: www.UFOstart.com
If you liked it follow me on Twitter
@ThomasHessler

59. Contact
Globumbus Inc.
Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085
Berlin | Potsdamer Platz 10 | 10785 Germany
www.UFOstart.com | twitter.com/UFOstart
Founder
Jens Hewald | CTO | @JensHewald
Heiko Rauch | CFO/COO | @Heiko_Rauch
Thomas Hessler | CEO | @ThomasHessler