2. Presented by
GNHCC Technology Council
~and~
Nonprofit Resource Council
~and~
Ali Parmelee & Dawn Barson
think creative group
Steve Cartier
Technology Council, Moderator
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3. Follow us on…
http://gnhcctech.com
http://www.linkedin.com/groups?gid=2019321
http://twitter.com/gnhcctech
http://www.facebook.com/group.php?gid=186093380359
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4. Facebook
What is Facebook?
Why use Facebook?
Facebook Tools
How to Succeed Using Facebook
Action Plan
Examples and Demos
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5. What is Facebook?
Mass communication via viral marketing
A second website on a network with a
great number of users
STATS
• 200 million active users worldwide
• More than 100 million log on each day
• 56% women / 42% men / 2% unknown
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6. Why Use Facebook?
Increase your Network & Generate Leads
Build Relationships & Trust
Branding & Top of Mind Awareness
Target Distinct Markets [Niches]
Keep Tabs on Your Competitors
Drive Traffic to your Website
SEO for your company name
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7. Facebook Tools
Pages vs. Groups
Tools for engaging users
Behavioral Ads
Polls
Group Participation
Insights
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8. Facebook Pages vs. Groups
Pages - used to connect with and
communicate with users
Groups - are similar to clubs in the
offlline world and are often topic or cause
based
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9. Facebook Pages vs. Groups
Pages
‒ Allow you to embed media & apps
‒ Can be public
‒ Can only be created to represent real
people/businesses
‒ Can have usernames
‒ Facebook.com/thinkcreativegroup
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10. Facebook Pages vs. Groups
Groups
‒ Can be by invite only or open to all
‒ Limited ways to engage users
‒ Usually focused around a cause or topic
‒ Can be created about any topic
‒ Space for users to share info/thoughts
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25. Tools for Groups
Event Listings
Messaging members [limited to 5000]
Photos
Links
Videos
Discussions
Share [post info or send a message]
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34. Participate in Groups
Keep your pulse on the needs of your
market
Establish yourself as the expert
Learn
Find strategic partners
Keep an eye on competitors
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35. Insights
Interactions this week
Likes
Comments
Wall Posts
Demographics of Fans
Top Cities
Top Countries
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37. Facebook
Succeeding with Facebook/Social Networking
Create a strategy—start with your end goal
Be authentic and transparent
Be true to your brand and value proposition
Consistency from site to site
Listen first
Post relevant content
Be interesting and creative to get users involved
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38. Facebook
Succeeding with Facebook/Social Networking
Always ask “what do my customers want and
how can I engage them”
Become viewed as an expert
Tie it into other social media and traditional
marketing / advertising efforts
Be careful what you post
Don’t get sucked in
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39. Action Plan
Define your Purpose
Answer - How does this fit into my
overall marketing / branding strategy?
Define your goals
Create Campaigns / tools to engage
target & participate
Determine how you will measure success
Have fun!
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41. Visit Our Web
www.gnhcctech.com
Take our survey
View our agenda
Learn about the Technology Council
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42. Follow us on…
http://gnhcctech.com
http://www.linkedin.com/groups?gid=2019321
http://twitter.com/gnhcctech
http://www.facebook.com/group.php?gid=186093380359
Sponsored by