This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015.
Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.
6. “Surfen is afzien, pijn lijden, liters zeewater
inslikken, omver geslagen worden om vervolgens
weer meters teruggeworpen te worden. Kortom,
surfen is pure frustratie. Althans in het begin.
Maar zo zout als het zeewater, zo zoet is het
gevoel als je je allereerste golf surft. Dat gevoel is
euforisch!”
16. Gamification?
Applying game elements and
techniques to non-gaming contexts.
Developing game-like experiences in the real world
to intrinsically motivate people.
23. How do you motivate someone to do something?
Only works when
It makes this person (eventually) happy
It makes this person better (skills)
It makes this person wiser (knowledge)
24. Raph Koster
“Fun is just another word for learning.”
A Theory of Fun for Game Design (2005)
25. Kathy Sierra
“Don't build a better product, build better
users.”
Badass: Making Users Awesome (2015)
26. 1. Find someone next to you. Say hi!
2. How do you motivate [which users] to [perform what goal]?
3. Write down the behaviour chain
4. Make a list of what your users like to do
Your mission
10 min
27. How do you motivate primary school pupils to go to school?
How do you motivate young parents to save money?
Examples
48. 1. Combine behaviour chain and happy list and think of an interesting
challenge (= the hard part)
2. Create and map the engagement loop
Your mission
10 min