A talk at UXLibs IV from me and Michelle Blake about how we've truly embedded ethnography and design into our way of working.

1. Embedding UX and Ethnography
@michelle_blake @ned_potter

2. UX is moving to maturity
No longer misinterpreted as
a fad, UX is becoming
part of a Business As Usual
culture at Libraries across
the world.

3. Major UX Projects
at York: 2015 - 2018
UXLibs I
Summer UX
PGRUX
Understanding Academics
UX Space
First UX project
Coming up next…
Understanding
Faculties
At York we do at least one major UX-led project each year, as well
as using ethnographic and design techniques in other projects

4. So how do you embed UX?
Steering & Strategy
Training & Support
Proliferate UX techniques
Dissemination

5. Steering and Strategy
We’ve created a UX Steering Group (which includes a UX Book Club) to help guide our activities,
and aimed to embed UX techniques not just in to our way of working, but into the Library Strategy.

7. Generic and
specialist sessions,
inside and outside
the Library
We’ve created a UX
Toolkit that can be used
by any interested staff.
It contains guidance,
examples, consent forms,
presentations, reports etc
We’re training other Departments across the
University in the use of the techniques

8. Proliferate UX techniques
(feeding into wider projects)
YorSearch Use of Space Site Planning Academic Achievement Inclusivity Policy
Where appropriate we’ve used particular UX methodologies as a small part of wider projects

9. We’ve taken a strategic approach to dissemination, trying to reach
specialist and non-specialist, as well as library and non-library, audiences
[internal] [library industry] [Lib UX Community] [Specialists] [Outside HE] [Anyone]

10. A strategic approach to dissemination
[internal] [library industry] [Lib UX Community] [Specialists] [Outside HE] [Anyone]

11. A path toward embedding UX
5 top tips

12. UX isn’t a silo. Link it to the aims of your existing strategy.

13. Repeat after me:
UX is not cool
The sooner everyone stops framing UX as a hip new
thing, the better. UX is a suite of useful tools that enable
us to better know our users and improve our services for
them. Nothing about that is faddish.

14. The more you tell the world about your UX activities, the
greater the appreciation inside your own organisation.
Get out there and shout about your successes and failures!

15. Time is so
important
for UX
Investing time in staff
Time for training
Time to keep up to date
Time for each project
Time to analyse results
Time to act on the data

16. You get more impact from quality
than you do from quantity

17. You get more impact from quality
than you do from quantity
UX truly takes root not because you do it all the time, but because when
you do it you make a genuine impact, you truly learn, and things change as a result.

18. @michelle_blake @ned_potter
Lots more on our UX at libinnovation.blogspot.com
CC0 images, sourced from Pexels, Pixabay and Gratisography