This document summarizes case study data from the SBDC Western Region of Maryland regarding their seminars and webinars. It shows that from 2013-2015 they held 14 live seminars with 300 registrants and 204 attendees on average per seminar, and 51 webinars with 3,620 registrants and 1,569 attendees on average per webinar. The document then provides guidance on topics, promotion, registration, payment options, follow up and tools for effective webinar planning and implementation.
23. To charge or not…
Don’t be afraid to charge for your event!
Date/time
conflict
LocationOther Cost
200,000 RSVPs x .01% = 20
50.50%
29.00%
10.04% 0.01%
26. 1
Ask clients with a
questionnaire
2
Ask clients on
social media
3
Top 5 attended live
presentations
4
Live presentations
you give over and
over
5
Top 5 problems or
pain points clients
have
45. The subject line matters!
14
Separate
pieces
of information
requested
46. Presentation Design Webinar
Wondering how to make your next presentation the
best you've ever delivered? Attend this workshop
and learn how to approach developing your
content, the design process (including some
PowerPoint power tips) and the delivery of your
story. Laptops and questions are welcome!
Logo or
simple
graphics
Event
details
Webinar
name and
description
Simple
form fields
72. Checklist Invitations & Registration
Make sure your organization is very obvious, not just
the logo. Place your logo left or center, use a text link.
Include date/time/topic
Sign-up link should be most obvious, if not only option,
and be above the scroll line
Don’t give details that distract from signup
73. Checklist Reminder Email
Reconfirm their registration
Note if there is a waitlist or the webinar is full
Describe log in and attending process.
Send reminder emails several days before and the day
of the webinar.
74. Checklist Follow Up Email
Say “Thank You!”
Ask to participate in your survey
Ask attendees to post, tweet and comment about their
experience in your webinar on social media
Re-emphasize the call to action of the event: donate,
visit your store, volunteer to help, sign up for free trial
75.
76.
77.
78.
79. Look like you! Brand your
communications
Payment options matter.
Provide more than one
Timing matters…give enough
time to plan ahead
Make it easy for them
80.
81.
82.
83. • In the mobile app, select the workshop
you attended.
• Scroll Down and Select Workshop Survey.
• Enter your ratings and comments
• Select Finish.
Don’t forget to rate this workshop in the
Conference APP