Good content has to encompass not just the quality of the writing, but the strength of the ideas, how those are framed, the channels on which the articles are distributed and whether or not demand exists for content of those topics. Good content exists on a spectrum that include at least four parameters. Those four parameters are: - Angle: how the idea is framed - Timing: whether or not demand exists for the topic - Distribution: is the content written for the channel where it will be discovered? - Writing: how efficiently the ideas are conveyed This is what makes it so hard to create good content.