The attached reports are from a Dental Inbound client. These reports show staff success and call tracking figures as well as Mobile and PPC information. We use this data to optimize campaigns for our clients
SVETLANA YONCHEVA Evolution of digital marketing.pdf
Dental Inbound Sample Reports
1. Custom Monthly Reports
October 2013
Marketing Tracker
Web Tracker
Staff Efficiency
SEO
PPC
Mobile
Sample Reports
123 ABC Lane
Any Town, USA 00000
Prepared by: Dental Inbound
222 S. Church St. Charlotte, NC 28202
704-907-3586
bshaver@dentalinbound.com
2. 2
How are you doing on the phone:
Marketing Tracker
Staff Efficiency
PPC/SEO Results
3. 3
Call Tracking
The following is last month’s data on how your marketing tracking lines performed.
Marketing Tracker
Staff Efficiency
PPC/SEO Results
5. Marketing Tracker
Staff Efficiency
PPC/SEO Results
5
Call Tracking Key Takeaways:
Obviously the Latino calls are driving a great number of conversions
Missed Calls are an issue but you have a very high call volume
In a short period of time it looks like your adwords campaign generated a lot of conversions
Since last month the mobile ads look to have driven website visits form 300-1100!!!
8. Marketing Tracker
Staff Efficiency
PPC/SEO Results
8
Staff Efficiency Key Takeaways:
Missed calls are a concern and it looks like new patients calls are only converting at 50%
Might need to look at some training for the staff
Coached calls will give you an idea
11. Marketing Tracker
Staff Efficiency
PPC/SEO Results
11
SEO Organic Ranking:
Mobile Campaign:
PPC/SEO/Mobile Key Takeaways:
I’m putting more money to Mobile it’s the best value for any marketing
Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC)
You consistently in the top 5 on PPC and number one in all formats on mobile
SEO is steady it looks like there is increased competition that has hurt your ranking recently
There is a steady increase in new advertisers each month causing more dilution but you’re still
performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably
taking 0ver 75% of the leads there.