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Custom Monthly Reports
October 2013

Marketing Tracker
Web Tracker
Staff Efficiency
SEO
PPC
Mobile
Sample Reports
123 ABC Lane
Any Town, USA 00000

Prepared by: Dental Inbound
222 S. Church St. Charlotte, NC 28202
704-907-3586
bshaver@dentalinbound.com
2
How are you doing on the phone:

Marketing Tracker
Staff Efficiency
PPC/SEO Results
3
Call Tracking
The following is last month’s data on how your marketing tracking lines performed.

Marketing Tracker
Staff Efficiency
PPC/SEO Results
4

Marketing Tracker
Staff Efficiency
PPC/SEO Results
Marketing Tracker
Staff Efficiency
PPC/SEO Results

5

Call Tracking Key Takeaways:
Obviously the Latino calls are driving a great number of conversions
Missed Calls are an issue but you have a very high call volume
In a short period of time it looks like your adwords campaign generated a lot of conversions
Since last month the mobile ads look to have driven website visits form 300-1100!!!
6

Staff Efficiency Grader:

Marketing Tracker
Staff Efficiency
PPC/SEO Results
7

Marketing Tracker
Staff Efficiency
PPC/SEO Results
Marketing Tracker
Staff Efficiency
PPC/SEO Results

8

Staff Efficiency Key Takeaways:
Missed calls are a concern and it looks like new patients calls are only converting at 50%
Might need to look at some training for the staff
Coached calls will give you an idea
9

PPC/SEO Campaign:
Ad Group Results:

Marketing Tracker
Staff Efficiency
PPC/SEO Results
10
PPC Ranking:

Marketing Tracker
Staff Efficiency
PPC/SEO Results
Marketing Tracker
Staff Efficiency
PPC/SEO Results

11
SEO Organic Ranking:

Mobile Campaign:

PPC/SEO/Mobile Key Takeaways:
I’m putting more money to Mobile it’s the best value for any marketing
Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC)
You consistently in the top 5 on PPC and number one in all formats on mobile
SEO is steady it looks like there is increased competition that has hurt your ranking recently
There is a steady increase in new advertisers each month causing more dilution but you’re still
performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably
taking 0ver 75% of the leads there.

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Dental Inbound Sample Reports

  • 1. Custom Monthly Reports October 2013 Marketing Tracker Web Tracker Staff Efficiency SEO PPC Mobile Sample Reports 123 ABC Lane Any Town, USA 00000 Prepared by: Dental Inbound 222 S. Church St. Charlotte, NC 28202 704-907-3586 bshaver@dentalinbound.com
  • 2. 2 How are you doing on the phone: Marketing Tracker Staff Efficiency PPC/SEO Results
  • 3. 3 Call Tracking The following is last month’s data on how your marketing tracking lines performed. Marketing Tracker Staff Efficiency PPC/SEO Results
  • 5. Marketing Tracker Staff Efficiency PPC/SEO Results 5 Call Tracking Key Takeaways: Obviously the Latino calls are driving a great number of conversions Missed Calls are an issue but you have a very high call volume In a short period of time it looks like your adwords campaign generated a lot of conversions Since last month the mobile ads look to have driven website visits form 300-1100!!!
  • 6. 6 Staff Efficiency Grader: Marketing Tracker Staff Efficiency PPC/SEO Results
  • 8. Marketing Tracker Staff Efficiency PPC/SEO Results 8 Staff Efficiency Key Takeaways: Missed calls are a concern and it looks like new patients calls are only converting at 50% Might need to look at some training for the staff Coached calls will give you an idea
  • 9. 9 PPC/SEO Campaign: Ad Group Results: Marketing Tracker Staff Efficiency PPC/SEO Results
  • 10. 10 PPC Ranking: Marketing Tracker Staff Efficiency PPC/SEO Results
  • 11. Marketing Tracker Staff Efficiency PPC/SEO Results 11 SEO Organic Ranking: Mobile Campaign: PPC/SEO/Mobile Key Takeaways: I’m putting more money to Mobile it’s the best value for any marketing Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC) You consistently in the top 5 on PPC and number one in all formats on mobile SEO is steady it looks like there is increased competition that has hurt your ranking recently There is a steady increase in new advertisers each month causing more dilution but you’re still performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably taking 0ver 75% of the leads there.