x men days of the futures past

2. • The main intention of a Film campaign is to
advertisement and campaign a film. A film
campaign involves the film production to
Produce a merging of a posters, magazine
cover and teasers trailer/poster they would all
link to each other to build a Name/brand for
the film, this help the film entice an audience
in as many ways possible to get them to watch
a film when it is released.

3. Element of a Film Campaign.
Element of a
film campaign
Magazine
Poster
TV poster
soundtrack
Viral
marketing
Actors
Interview
Fan site/
web
blog/social
media

4. Where you will find a campaign
Parts of a
marketing
Campaign
Internet
Billboard
Merchandise
Games
Newspaper
Music
Interview
Toys

5. X men days of the futures past
Director: Bryan singer
Release date: 23 May 2014
Plot summary: In 2023, the entire human race is on
the brink of extinction. Sentinels, originally created
to kill mutants now hunt all of mankind. The
remaining survivors cannot stand against the
onslaught of the Sentinel army. In order to save the
future, Wolverine is sent back to 1973 in order to
stop the war before it even starts.

6. Teaser poster #1
The campaign I have chosen to talk about is x-men day of
the futures past. X men is a popular franchise with already
a huge audience and fan base. Teaser are one of the first
thing that are released in a film campaign. It give the
audience a snippet of what they could expect from the
upcoming movie.
It main intention is as it say in the title is to teaser and
show certain element of the film, while providing little
information as possible. As expected it is very plain and
bare, it give no information in the form of text, not even
the title. This help creates mystery and enigma and
entices the audience. This is good because as a teaser it is
effectively fulfilling it intention. The only indication that it
is an x men film is the X in the background of the poster.
The X itself is an immense enigma, it is crumbling so it
may indicate that the x men is subject to a down fall or
will have some problem in the films. There is scene of
destruction and violence which can be expected from an x
men film.
Apart from that the poster itself is very restrained and
doesn’t even give a date of even a coming soon. It is a
great teaser poster because it is full of enigma and
question

7. Teaser poster #2
This is another teaser poster for the film X-men days of
the futures past. Unlike the first poster this give a lot more
information and show a lot more character but it is still a
teaser poster because it does not have any element of a
full theatrical poster.
It still a teaser poster because it does not give a release
date and does not give information about the film text
wise but it does have a lot more go on but still has it
enigmas and is still intended to tease the audience by
retracting the crucial information of the date on which it
will be released.
This poster does show a lot more character as a I said
earlier and in contrast to the previous teaser that I
analysed it. Has a more action and thing go on.
This poster would probably be released second to the
previous one to show the audience what character they
can expect and to show off some new character.

8. Full theatrical poster #1
This is a full theatrical poster, is in the next step in the
campaign. Unlike a teaser it shows a lot more, and has a
lot more information on it. The colour scheme in this is
very similar to the second teaser and it has a similar format
and layout. It show a lot more character in the x men
franchise and give a lot for insight into the movie.
The main character which is wolverine is shown and place
in front. This is to highlight his significance and it show the
audience that he is a very important character in the film.
He look angry and ready to fight which is a popular trait of
wolverine. It also helps indicate that there will be a lot of
action ins the movie and that the audience that are watch
should expect action and also fighting in the film
Also the main, the film is about a future self od the x men
team and the poster clever faces them opposite each other
so that it has a mirror effect.
The poster creates enigma and enticing the audience to go
and watch the movie. One of the main features of a main
theatrical poster is that it includes a release date. Release
date are crucial and for the audience it is an answered
question. And it help them know when they can go and
watch the film.

9. Billboard and Adverts
Billboard and public advertisement is very important in
the campaign of a film. They are main in the form of
full theatrical poster. They give the audience
information and help advertise the film. They are
placed in locations that are visible to the audience.
They can found on buses and billboards.

10. Magazine #1
Magazine are another step in the campaign of a movie. X
men day of the future past feature on an issue of empire
magazine. Magazine are another way that the x men film is
advertised and introduced to the audience.
Typically this magazine is linked to the movie and it
intention to promote and advertise the movie. Empire
magazine is known for it promotion of big blockbuster and
is one of the biggest movie magazine in Britain. As x men is
a blockbuster empire is perfect magazine to advertise it.
and This is an exclusive done by empire. We know that it
because some of its convention have been altered to
advertise and promote the film.
Normally the empire masthead is written in red, this is a
trademark for empire. However in this particular issue they
have written it in silver, this is so that it suit and it follow
the theme of the movie and it also show that that
particular issue is intended to promote and advertise the
upcoming x men movie.
Magazine are normally released before the film is released
to advertised and to promote it beforehand.
What makes this poster even more attractive is that empire
made it a 25 limited edition collector cover, this makes it
more enticing and promotes the movie even more and

11. Magazine #2
This is another magazine cover for x men day of the
futures past. It is a feature on the magazine Total films.
Total film are a major film magazine in the uk. They did
a cover for x men days for the future past. Like empire
the aim of this magazine cover is to advertise and
promote the films.
Like empire total film say it is one of the biggest
preview they have done. They aim to promote and to
advertise the film in the best way possible in order to
attract a mass audience. One thing that is noticeable is
that they uses the same principle of showing a past
professor x and a future professor x. This is the same as
many of the x men poster. It is made specially to make
it recognisable and make it noticeable by the audience.
The cover line the biggest marvel film ever. Act as a
puff for the movie. It intention is to convenience the
audience to go and view the movie. It emphases just
how good the film is and entices the audience.
Similar to empire Total film made two magazine, they
made a x-clusive collectable cover. The intention of this
is to make the movie even more entice and more
interesting. It help the movie because the audience
would want to know more about it through the
magazine

12. Interview
To boost awareness and to further
advertise a upcoming movies, actor
from the movie would often have
interview to talk about the character s
in the movie. The often hold these
interview with many companies and
sometime magazines. The main
intention of holding an interview is
that the film can be advertised and so
that the audience get a feel of the
character that are going to be in the
film. Also it is an opportunity fir them
to hear from the actor about their
filming experience and how they felt
about making the film and persuade
then audience to go and film.
https://www.youtube.com/watch?v=-
8svhE-laAs

13. Teaser trailer #1
This is the x men days of the future past teaser trailer.
The concept of a teaser trailer is very similar to the
concept of a teaser poster. It purpose is to tease and
attract the audience.
The teaser trailer is clearly linked to the movie because
as we watch it we automatically start recognising
character that we have seen in the posters. The teaser
trailer still say very little about the movie. It still leaves
many question unanswered. Film trailer show many of
the x men character and gave a brief glimpse of the
new one that we could expect to see in the film.
http://www.youtube.com/watch?v=_9-9U6Rm46U

14. Main theatrical poster #1
• This is the full trailer for x men days of the
futures past. It would be the last thing that the
campaign releases. A main trailer would be
longer than the teaser trailer and would have
more to show and would have more characters in
it.
• In this particular trailer compared to the teaser
there where a lot more characters on show and it
revealed a little more story than the teaser and
explain the plot in a little more detail but still
retains from given away the whole story.
• This similarly has feature and character that are
automatically recognisable from the teaser trailer
and the poster.
• Like the poster and teaser this main trailer is
similarly still riddled with enigma, this is very
important part of the campaign and they ensure
that the trailer still entices the audience and
persuade them to go and watch the movie