SlideShare ist ein Scribd-Unternehmen logo
1 von 11
1
Our Journey from PC to
Mobile Game Publishing
LE HONG MINH
CEO & CHAIRMAN, VNG
2
A LOOKBACK IN VNG’S HISTORY
3
VNG’S FRANCHISES
4
SUCCESSFUL FORMULA IN PC ERA
5
WE HAVE A NICE LITTLE 8 YEARS OF GROWTH
UNTIL…
6
RAPIDLY CHANGING ENVIRONMENT
7
CHALLENGES TO PUBLISHERS IN MOBILE ERA
8
OUR RESPONSE: BUILD AN INTEGRATED GAME BUSINESS MODEL
9
FINAL THOUGHTS
10
QUESTIONS
11

Weitere ähnliche Inhalte

Andere mochten auch

GD - 1st - Introduction To Game Development
GD - 1st - Introduction To Game DevelopmentGD - 1st - Introduction To Game Development
GD - 1st - Introduction To Game DevelopmentHadziq Fabroyir
 
Internet Việt Nam 2013
Internet Việt Nam 2013Internet Việt Nam 2013
Internet Việt Nam 2013Minh Le
 
Working environment in private sector vef presentation
Working environment in private sector vef presentationWorking environment in private sector vef presentation
Working environment in private sector vef presentationMinh Le
 
About Teamtop Games, 8th August, v1.4
About Teamtop Games, 8th August, v1.4About Teamtop Games, 8th August, v1.4
About Teamtop Games, 8th August, v1.4Frank Guo 郭智宇
 
Bảo vệ nội dung số - Có dễ như đánh răng?
Bảo vệ nội dung số - Có dễ như đánh răng?Bảo vệ nội dung số - Có dễ như đánh răng?
Bảo vệ nội dung số - Có dễ như đánh răng?VNG Corporation
 
Online Education: Empowering Students, Teacher, Employees.
Online Education: Empowering Students, Teacher, Employees. Online Education: Empowering Students, Teacher, Employees.
Online Education: Empowering Students, Teacher, Employees. VNG Corporation
 
Sự dịch chuyển của nhà mạng trong nền kinh tế số
Sự dịch chuyển của nhà mạng trong nền kinh tế số Sự dịch chuyển của nhà mạng trong nền kinh tế số
Sự dịch chuyển của nhà mạng trong nền kinh tế số VNG Corporation
 
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...Carlos Estigarribia
 
Start-up with Digital Entertainment Content
Start-up with Digital Entertainment Content Start-up with Digital Entertainment Content
Start-up with Digital Entertainment Content VNG Corporation
 
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...VNG Corporation
 

Andere mochten auch (12)

GD - 1st - Introduction To Game Development
GD - 1st - Introduction To Game DevelopmentGD - 1st - Introduction To Game Development
GD - 1st - Introduction To Game Development
 
Atvi buy
Atvi buyAtvi buy
Atvi buy
 
Internet Việt Nam 2013
Internet Việt Nam 2013Internet Việt Nam 2013
Internet Việt Nam 2013
 
Working environment in private sector vef presentation
Working environment in private sector vef presentationWorking environment in private sector vef presentation
Working environment in private sector vef presentation
 
About Teamtop Games, 8th August, v1.4
About Teamtop Games, 8th August, v1.4About Teamtop Games, 8th August, v1.4
About Teamtop Games, 8th August, v1.4
 
Education and Training Sector Reports November-2016
Education and Training Sector Reports November-2016Education and Training Sector Reports November-2016
Education and Training Sector Reports November-2016
 
Bảo vệ nội dung số - Có dễ như đánh răng?
Bảo vệ nội dung số - Có dễ như đánh răng?Bảo vệ nội dung số - Có dễ như đánh răng?
Bảo vệ nội dung số - Có dễ như đánh răng?
 
Online Education: Empowering Students, Teacher, Employees.
Online Education: Empowering Students, Teacher, Employees. Online Education: Empowering Students, Teacher, Employees.
Online Education: Empowering Students, Teacher, Employees.
 
Sự dịch chuyển của nhà mạng trong nền kinh tế số
Sự dịch chuyển của nhà mạng trong nền kinh tế số Sự dịch chuyển của nhà mạng trong nền kinh tế số
Sự dịch chuyển của nhà mạng trong nền kinh tế số
 
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...
Palestra GamerTalks InfNet - 2015 - Mercado e Oportunidades para empresas de ...
 
Start-up with Digital Entertainment Content
Start-up with Digital Entertainment Content Start-up with Digital Entertainment Content
Start-up with Digital Entertainment Content
 
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...
Cập nhật chính sách về công nghiệp CNTT và các ưu đãi tác động đến ngành công...
 

Mehr von Global Mobile Game Confederation (GMGC)

Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)
Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)
Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)Global Mobile Game Confederation (GMGC)
 
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & VietnamLooking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & VietnamGlobal Mobile Game Confederation (GMGC)
 

Mehr von Global Mobile Game Confederation (GMGC) (20)

Russian: A Key to 15 Eastern Europe Mobile Markets
Russian: A Key to 15 Eastern Europe Mobile MarketsRussian: A Key to 15 Eastern Europe Mobile Markets
Russian: A Key to 15 Eastern Europe Mobile Markets
 
Mobile Gaming and the Retention Rhetoric
Mobile Gaming and the Retention RhetoricMobile Gaming and the Retention Rhetoric
Mobile Gaming and the Retention Rhetoric
 
Fast pace: 5 steps to success in the West
Fast pace: 5 steps to success in the WestFast pace: 5 steps to success in the West
Fast pace: 5 steps to success in the West
 
What are Game Publishers Looking For?
What are Game Publishers Looking For?What are Game Publishers Looking For?
What are Game Publishers Looking For?
 
What Goes Behind Sound Design in Games
What Goes Behind Sound Design in GamesWhat Goes Behind Sound Design in Games
What Goes Behind Sound Design in Games
 
2016 Local Industry Highlights and the Roadmap Ahead (Philippines)
2016 Local Industry Highlights and the Roadmap Ahead (Philippines)2016 Local Industry Highlights and the Roadmap Ahead (Philippines)
2016 Local Industry Highlights and the Roadmap Ahead (Philippines)
 
Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)
Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)
Recipe for Success (Looking at Our Strategy for Creating and Publishing Games)
 
Building a Solid Foundation for a Game Startup
Building a Solid Foundation for a Game StartupBuilding a Solid Foundation for a Game Startup
Building a Solid Foundation for a Game Startup
 
Game Design Go with Your Gut... Or Not?
Game Design   Go with Your Gut... Or Not?Game Design   Go with Your Gut... Or Not?
Game Design Go with Your Gut... Or Not?
 
Mobile Game Publishing Through The ZALO Game Center
Mobile Game Publishing Through The ZALO Game Center Mobile Game Publishing Through The ZALO Game Center
Mobile Game Publishing Through The ZALO Game Center
 
Leveraging Vietnam For A Global Gaming Business
Leveraging Vietnam For A Global Gaming Business Leveraging Vietnam For A Global Gaming Business
Leveraging Vietnam For A Global Gaming Business
 
How To Monetize Non-paying India & SEA users Through Rewarded Video Ads
How To Monetize Non-paying India & SEA users Through Rewarded Video AdsHow To Monetize Non-paying India & SEA users Through Rewarded Video Ads
How To Monetize Non-paying India & SEA users Through Rewarded Video Ads
 
One Stop Solution For International Mobile Games
One Stop Solution For International Mobile GamesOne Stop Solution For International Mobile Games
One Stop Solution For International Mobile Games
 
Mobile Games For Asian Women
Mobile Games For Asian WomenMobile Games For Asian Women
Mobile Games For Asian Women
 
Predictive Monetization
Predictive MonetizationPredictive Monetization
Predictive Monetization
 
The Roadmap Of Mediasoft In The Development Of Its Own IP Since Day One
The Roadmap Of Mediasoft In The Development Of Its Own IP Since Day OneThe Roadmap Of Mediasoft In The Development Of Its Own IP Since Day One
The Roadmap Of Mediasoft In The Development Of Its Own IP Since Day One
 
Mobile Game Market In India
Mobile Game Market In IndiaMobile Game Market In India
Mobile Game Market In India
 
Monetization Strategies in SEA
Monetization Strategies in SEAMonetization Strategies in SEA
Monetization Strategies in SEA
 
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & VietnamLooking At Data: An Overview Of The Mobile Games Market In China & Vietnam
Looking At Data: An Overview Of The Mobile Games Market In China & Vietnam
 
Vietnam Mobile Game Market Insight Q1, Q2 2015
Vietnam Mobile Game Market Insight Q1, Q2 2015Vietnam Mobile Game Market Insight Q1, Q2 2015
Vietnam Mobile Game Market Insight Q1, Q2 2015
 

The Role Of A Game Publisher In Vietnam

Hinweis der Redaktion

  1. FROM A TRADITIONAL GAME PUBLISHER TO MUCH WIDER ROLE