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The Lead
Generation
Seesaw
The battle between quantity
vs quality in lead generation
and the 1 thing that can fix it.
The Lead Generation Seesaw
thechatshop.com 2
Here’s the problem.
The Lead Generation Seesaw
thechatshop.com 3
Lead generation is like a seesaw;
quantity on one side, quality
on the other.
Every time you go up on one side,
you go down on the other.
The Lead Generation Seesaw
You need a high quantity of leads…
Because more leads mean
more revenue.
The Lead Generation Seesaw
...and they have to be high quality.
Because low quality leads waste
valuable resources.
The Lead Generation Seesaw
thechatshop.com 6
Thing is, getting the balance
between quantity and quality is
becoming a real pain. And it’s not
just one challenge that’s causing this
headache (there’s three, sorry).
The Lead Generation Seesaw
7thechatshop.com
Challenge 1
Traffic generation
is getting harder.
And a whole lot more expensive.
The Lead Generation Seesaw
8thechatshop.com
The age old thinking of ‘keep
throwing more coal on the fire’
isn’t sustainable.
The Lead Generation Seesaw
9thechatshop.com
Traffic generation is increasingly
competitive, costly and time
consuming.
Search engines and social media are
all becoming pay-to-play so every
day you need to throw the cash to
keep that traffic coming.
The Lead Generation Seesaw
10thechatshop.com
All in all, the same
quantity of leads now
comes at a higher cost.
The Lead Generation Seesaw
11thechatshop.com
Challenge 2
Buyers are reaching
out at a later stage.
The Lead Generation Seesaw
12thechatshop.com
Buyers complete 57% of the
purchase process before making
direct contact.
They’re acting like buying is their
own decision or something!
Oh wait...
The Lead Generation Seesaw
13
You can’t speak
to buyers as they
research.
thechatshop.com
The Lead Generation Seesaw
14
You can see what they are doing
on your site, but you don’t know the
‘why’. You’re in the dark and unable
to qualify them as leads until they
reach out to you.
thechatshop.com
The Lead Generation Seesaw
15thechatshop.com
(if they reach
out to you…)
The Lead Generation Seesaw
16thechatshop.com
Challenge 3
Your forms are killing
your ability to better
qualify your leads.
The Lead Generation Seesaw
17
Increasing form fields from 3 to 4
decreases conversion by 50%.
So if you want to get a better
qualified lead, you’re going to have
to suck up lowering your quantity
of leads.
thechatshop.com
The Lead Generation Seesaw
18thechatshop.com
So what’s the big deal?
The Lead Generation Seesaw
19
The majority of buyers do
the majority of their research
through digital.
but...
thechatshop.com
The Lead Generation Seesaw
It’s only getting
harder to balance your
quantity vs quality
seesaw.
thechatshop.com 20
The Lead Generation Seesaw
thechatshop.com 21
So what can you do to solve
the problem?
The Lead Generation Seesaw
thechatshop.com 22
So what can you do to solve
the problem?
How can you increase your quantity
of quality leads?
The Lead Generation Seesaw
thechatshop.com 23
So what can you do to solve
the problem?
How can you increase your quantity
of quality leads?
Whilst being a pro at building a
relationship with your prospects?
24thechatshop.com
Live chat
The Lead Generation Seesaw
25thechatshop.com
Live chat
Don’t close the slideshare yet. We’re not mad.
The Lead Generation Seesaw
The Lead Generation Seesaw
thechatshop.com 26
Yep, that little widget can solve
all of the issues we’ve talked about.
And bring human connection back
into digital software world.
The Lead Generation Seesaw
So how come live chat’s so gosh
darn magical when it comes
to balancing the seesaw?
The Lead Generation Seesaw
How can that little box be your
secret weapon in boosting your
lead quantity and quality?
The Lead Generation Seesaw
thechatshop.com 29
This is how...
1
Stop losing leads
31
You’re putting time and effort
pumping traffic into your site
but on average, only 2% of visitors
become leads. What happened
to the other 98%? They’re not
behind the cushions. We checked.
The Lead Generation Seesaw
Your buyers keep
hitting barriers.
thechatshop.com
The Lead Generation Seesaw
The biggest barrier is finding
confidence to take the next steps.
Without confidence, buyers can’t
become leads.
thechatshop.com
The Lead Generation Seesaw
thechatshop.com
Live chat is about being there for
your visitors. The ability to connect
with a person instantly. The ability to
build confidence for the next steps.
The Lead Generation Seesaw
35
Which means a higher
quantity of leads.
thechatshop.com
The Lead Generation Seesaw
36
In fact, up to 50%
more leads from your
existing traffic
thechatshop.com
2
Cut through
competitor noise
The Lead Generation Seesaw
thechatshop.com
Live chat allows you to connect
with buyers before they reach sales.
You can build relationships with
buyers before your competitors
have even had a chance to speak
with them.
38
The Lead Generation Seesaw
39thechatshop.com
So don’t wait for buyers to reach
out at a later stage. Be there for the
buyer instantly, when they need you.
And hey presto, a higher quantity
of leads. (And they’re leads that
actually like you!)
Which brings us nicely
to lead quality...
3
Convert quality leads
The Lead Generation Seesaw
41
Live chat allows you
to engage with the
right people, not just
more people.
thechatshop.com
The Lead Generation Seesaw
42thechatshop.com
Interested buyers don’t always
become leads, even if they really
do want to buy.
Imagine using your website data
to find out which of your visitors
are interested buyers.
The Lead Generation Seesaw
43thechatshop.com
Buyers that fit your
criteria of a quality
lead...
The Lead Generation Seesaw
44
Then somehow talking to them
before they leave. So that you can
help them convert.
thechatshop.com
The Lead Generation Seesaw
45thechatshop.com
That would be pretty amazing.
That would mean a higher quantity
of high quality leads.
(Psst, you can do that with live chat.)
4
Get more information
upfront
The Lead Generation Seesaw
47
A form is a one way street.
You want more of their information
so they have to endure filling it in.
thechatshop.com
The Lead Generation Seesaw
48thechatshop.com
With live chat,
you’re in a two way
conversation,
with real people.
The Lead Generation Seesaw
49thechatshop.com
Those key qualifying questions
you want to know? You can ask
them upfront whilst helping the
prospect forwards.
The Lead Generation Seesaw
thechatshop.com 50
So if you want a higher quantity
of leads (i.e. more revenue) and
a higher quality of leads (i.e. leads
you can actually convert)...
The Lead Generation Seesaw
51thechatshop.com
Allow us to
reintroduce you
to Live Chat.
thechatshop.com 52
Not another
service channel for
you to manage.
The Lead Generation Seesaw
thechatshop.com 53
But a platform for real
conversations with
your future customers.
The Lead Generation Seesaw
thechatshop.com 54
Real conversations
that build relationships
and trust.
The Lead Generation Seesaw
thechatshop.com 55
Real conversations
that convert a higher
quantity of quality
leads.
The Lead Generation Seesaw
thechatshop.com 56
You won’t have to choose between
quantity and quality again.
Why keep choosing between
quantity and quality when you
can have both?
The Lead Generation Seesaw
thechatshop.com 57
Stop leaking traffic.
The Lead Generation Seesaw
thechatshop.com 58
Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.
The Lead Generation Seesaw
thechatshop.com 59
Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.
Start chatting.
The Lead Generation Seesaw
thechatshop.com 60
Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.
Start chatting. Now.
The Lead Generation Seesaw
61thechatshop.com
What are you waiting for?
Get me more quality leads

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The Lead Generation Seesaw

  • 1. The Lead Generation Seesaw The battle between quantity vs quality in lead generation and the 1 thing that can fix it.
  • 2. The Lead Generation Seesaw thechatshop.com 2 Here’s the problem.
  • 3. The Lead Generation Seesaw thechatshop.com 3 Lead generation is like a seesaw; quantity on one side, quality on the other. Every time you go up on one side, you go down on the other.
  • 4. The Lead Generation Seesaw You need a high quantity of leads… Because more leads mean more revenue.
  • 5. The Lead Generation Seesaw ...and they have to be high quality. Because low quality leads waste valuable resources.
  • 6. The Lead Generation Seesaw thechatshop.com 6 Thing is, getting the balance between quantity and quality is becoming a real pain. And it’s not just one challenge that’s causing this headache (there’s three, sorry).
  • 7. The Lead Generation Seesaw 7thechatshop.com Challenge 1 Traffic generation is getting harder. And a whole lot more expensive.
  • 8. The Lead Generation Seesaw 8thechatshop.com The age old thinking of ‘keep throwing more coal on the fire’ isn’t sustainable.
  • 9. The Lead Generation Seesaw 9thechatshop.com Traffic generation is increasingly competitive, costly and time consuming. Search engines and social media are all becoming pay-to-play so every day you need to throw the cash to keep that traffic coming.
  • 10. The Lead Generation Seesaw 10thechatshop.com All in all, the same quantity of leads now comes at a higher cost.
  • 11. The Lead Generation Seesaw 11thechatshop.com Challenge 2 Buyers are reaching out at a later stage.
  • 12. The Lead Generation Seesaw 12thechatshop.com Buyers complete 57% of the purchase process before making direct contact. They’re acting like buying is their own decision or something! Oh wait...
  • 13. The Lead Generation Seesaw 13 You can’t speak to buyers as they research. thechatshop.com
  • 14. The Lead Generation Seesaw 14 You can see what they are doing on your site, but you don’t know the ‘why’. You’re in the dark and unable to qualify them as leads until they reach out to you. thechatshop.com
  • 15. The Lead Generation Seesaw 15thechatshop.com (if they reach out to you…)
  • 16. The Lead Generation Seesaw 16thechatshop.com Challenge 3 Your forms are killing your ability to better qualify your leads.
  • 17. The Lead Generation Seesaw 17 Increasing form fields from 3 to 4 decreases conversion by 50%. So if you want to get a better qualified lead, you’re going to have to suck up lowering your quantity of leads. thechatshop.com
  • 18. The Lead Generation Seesaw 18thechatshop.com So what’s the big deal?
  • 19. The Lead Generation Seesaw 19 The majority of buyers do the majority of their research through digital. but... thechatshop.com
  • 20. The Lead Generation Seesaw It’s only getting harder to balance your quantity vs quality seesaw. thechatshop.com 20
  • 21. The Lead Generation Seesaw thechatshop.com 21 So what can you do to solve the problem?
  • 22. The Lead Generation Seesaw thechatshop.com 22 So what can you do to solve the problem? How can you increase your quantity of quality leads?
  • 23. The Lead Generation Seesaw thechatshop.com 23 So what can you do to solve the problem? How can you increase your quantity of quality leads? Whilst being a pro at building a relationship with your prospects?
  • 25. 25thechatshop.com Live chat Don’t close the slideshare yet. We’re not mad. The Lead Generation Seesaw
  • 26. The Lead Generation Seesaw thechatshop.com 26 Yep, that little widget can solve all of the issues we’ve talked about. And bring human connection back into digital software world.
  • 27. The Lead Generation Seesaw So how come live chat’s so gosh darn magical when it comes to balancing the seesaw?
  • 28. The Lead Generation Seesaw How can that little box be your secret weapon in boosting your lead quantity and quality?
  • 29. The Lead Generation Seesaw thechatshop.com 29 This is how...
  • 31. 31 You’re putting time and effort pumping traffic into your site but on average, only 2% of visitors become leads. What happened to the other 98%? They’re not behind the cushions. We checked.
  • 32. The Lead Generation Seesaw Your buyers keep hitting barriers. thechatshop.com
  • 33. The Lead Generation Seesaw The biggest barrier is finding confidence to take the next steps. Without confidence, buyers can’t become leads. thechatshop.com
  • 34. The Lead Generation Seesaw thechatshop.com Live chat is about being there for your visitors. The ability to connect with a person instantly. The ability to build confidence for the next steps.
  • 35. The Lead Generation Seesaw 35 Which means a higher quantity of leads. thechatshop.com
  • 36. The Lead Generation Seesaw 36 In fact, up to 50% more leads from your existing traffic thechatshop.com
  • 38. The Lead Generation Seesaw thechatshop.com Live chat allows you to connect with buyers before they reach sales. You can build relationships with buyers before your competitors have even had a chance to speak with them. 38
  • 39. The Lead Generation Seesaw 39thechatshop.com So don’t wait for buyers to reach out at a later stage. Be there for the buyer instantly, when they need you. And hey presto, a higher quantity of leads. (And they’re leads that actually like you!) Which brings us nicely to lead quality...
  • 41. The Lead Generation Seesaw 41 Live chat allows you to engage with the right people, not just more people. thechatshop.com
  • 42. The Lead Generation Seesaw 42thechatshop.com Interested buyers don’t always become leads, even if they really do want to buy. Imagine using your website data to find out which of your visitors are interested buyers.
  • 43. The Lead Generation Seesaw 43thechatshop.com Buyers that fit your criteria of a quality lead...
  • 44. The Lead Generation Seesaw 44 Then somehow talking to them before they leave. So that you can help them convert. thechatshop.com
  • 45. The Lead Generation Seesaw 45thechatshop.com That would be pretty amazing. That would mean a higher quantity of high quality leads. (Psst, you can do that with live chat.)
  • 47. The Lead Generation Seesaw 47 A form is a one way street. You want more of their information so they have to endure filling it in. thechatshop.com
  • 48. The Lead Generation Seesaw 48thechatshop.com With live chat, you’re in a two way conversation, with real people.
  • 49. The Lead Generation Seesaw 49thechatshop.com Those key qualifying questions you want to know? You can ask them upfront whilst helping the prospect forwards.
  • 50. The Lead Generation Seesaw thechatshop.com 50 So if you want a higher quantity of leads (i.e. more revenue) and a higher quality of leads (i.e. leads you can actually convert)...
  • 51. The Lead Generation Seesaw 51thechatshop.com Allow us to reintroduce you to Live Chat.
  • 52. thechatshop.com 52 Not another service channel for you to manage.
  • 53. The Lead Generation Seesaw thechatshop.com 53 But a platform for real conversations with your future customers.
  • 54. The Lead Generation Seesaw thechatshop.com 54 Real conversations that build relationships and trust.
  • 55. The Lead Generation Seesaw thechatshop.com 55 Real conversations that convert a higher quantity of quality leads.
  • 56. The Lead Generation Seesaw thechatshop.com 56 You won’t have to choose between quantity and quality again. Why keep choosing between quantity and quality when you can have both?
  • 57. The Lead Generation Seesaw thechatshop.com 57 Stop leaking traffic.
  • 58. The Lead Generation Seesaw thechatshop.com 58 Stop leaking traffic. Engage relevant website visitors and convert quality leads.
  • 59. The Lead Generation Seesaw thechatshop.com 59 Stop leaking traffic. Engage relevant website visitors and convert quality leads. Start chatting.
  • 60. The Lead Generation Seesaw thechatshop.com 60 Stop leaking traffic. Engage relevant website visitors and convert quality leads. Start chatting. Now.
  • 61. The Lead Generation Seesaw 61thechatshop.com What are you waiting for? Get me more quality leads