12. WOM TODAY
+ POWER OF CONSUMERS
+ WHAT YOU DO
(NOT WHAT YOU SAY)
+ PERMANENT RECORD
+ MORE HONEST MARKETING
+ EVERYTHING’S AMPLIFIED
+ EFFECTIVENESS
15. VIRAL VIA MALCOLM GLADWELL
STICKY =
A SUBTLE BUT SIGNIFICANT
CHANGE IN PRESENTATION
16. VIRAL VIA MALCOLM GLADWELL
MAVEN - CONSUMER
WATCHDOG
CONNECTOR - SERIAL FRIEND
SALESMAN - RELATABLE
17. VIRAL VIA MALCOLM GLADWELL
CONTEXT...
+ MONKS CAN BE MEAN
+ BROKEN WINDOWS = WAR
18. VIRAL VIA SETH GODIN
SNEEZERS
HIVE
VELOCITY
VECTOR
MEDIUM
SMOOTHNESS
PERSISTENCE
AMPLIFIER
19. VIRAL VIA DAN ZARRELLA
NOVELTY
SIMPLICITY
SOCIAL PROOF
UTILITY
COMMUNAL RECREATION
INCENTIVE
20. VIRAL VIA DAN ZARRELLA
+ DEFINE GOALS AND TARGET
+ RESEARCH SUCCESSES + INFLUENCERS
+ BRAINSTORM MULTIPLE IDEAS
+ CHECK FOR INGREDIENTS
+ CREATE CAMPAIGNS AND TEST
+ SEED IN AS MANY PLACES AS SENSIBLE
+ MONITOR ANALYTICS OF CAMPAIGN
+ LEARN FROM DATA