8. RETURN ON Italian (Tastier than RETURN ON Identity) (The overmedicated copywriter)
9. RETURN ON Impressions My seat is broken, This movie sucks, And someone farted. Want more impressions? Attention is not a unit of return. (The Media-obsessed bean-counter)
11. RETURN ON Idiocy (Be present in Social Media, but do nothing.) (The clueless corporate pawn)
12. RETURN ON Influence INFLUENCE Influence: The ability to produce an effect on the actions, behavior and opinions of others. (The overconfident evangelist)
13. RETURN ON Infection Beware the post-fad crash. (The “viral” obsessed account exec.)
20. THE R.O.I. EQUATION (GAIN FROM INVESTMENT - COST OF INVESTMENT) ROI = COST OF INVESTMENT
21. Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC Image credit: Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009 All other images ripped from Google Images and may be subject to copyright protection.