The first version of a class given at Ichec in October 2011. Completed by the Sorify link here: http://bit.ly/qerLQS

1. The ROI
of Social Media
Ichec - October 2011

3. CONTEXT

4. http://www.a-g.com/Media-Planning

5. http://conversations.marketing-partners.com

6. Conversations
Dialogue
Monologue

8. http://www.pangaro.com

9. Listen
Learn Engage
Act Adapt
v1.0 v2.0
#AdaptorDie via Briansolis.com

10. http://iampersona.wordpress.com/

11. ROI

12. http://crackthesocialmediacode.com

13. (Gain of Investment - Cost of Investment)
ROI =
Cost of Investment

14. Measure in the
conversation context
Social Media Pocket Guide - Spreadfast

15. Objectives & Scope
must be defined

16. Correlation

17. METRICS

18. http://www.intersectionconsulting.com

19. http://www.mdgadvertising.com/

21. http://www.intersectionconsulting.com

22. http://www.petercanthony.com

23. http://blog.init-marketing.fr

24. The 1 mio € question

25. THE MATHS
http://www.dragonsearchmarketing.com/online-marketing-strategy/social-media-marketing/social-networking-media-roi-calculator/

26. TOOLS

27. theconversationprism.com

28. How to measure
Word-of-Mouth
with technology ?

29. http://wiki.kenburbary.com/
extended
spectrum
Crawling
high
of
pth ions
de ct
ra
inte
limited
low
free Pricing expensive
formulas

30. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

31. Manage Content Gather Insight Exchange
Google account Twitter Google Analytics Skype
Delicious
FB account Flavors, CheckThis FB insights Socialcast,Yammer
StumbleUpon
OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown
Evernote RescueTime,Beebole BaseCamp
FB pages/groups Flickr, Picasa
Dropbox Wakoopa Zoho projects
Linkedin Prezy
Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet Zoho
Gowalla
Dailymotion Netvibes Seesmic Docs.com
Livestream Klout
Memolane, Dipity ContactOffice
uStream Ubervu
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

32. http://jasonchenoweth1.blogspot.com

33. Future of the Media Lifecycle
HOME LIFE
MOBILE
STORAGE
PERSONAL CLOUD STREAMING
RECOMMENDATIONS VIDEO
WORDS PHOTOS
TIMESHIFTING PLACESHIFTING
VIDE MAG
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TIME-BASE
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CONVERSATION
GAMES
SEA OF CONTENT COMMENTARY
MUSIC NEWS
Creative Commons Attribution-Share Alike 3.0 License
Created for:
Strategy For diagram explanation, Summit registration
Thought Leadership : : Future of Media : Summit 2008 : : and other Future of Media Resources:
Sponsored Content Silicon Valley July 14 | linked by video | Sydney July 15 www.futureexploration.net/fom08

34. thank you