The Community Manager (v1.1)

Community Manager
v1.1 beta

evolution of societies
source: In Search of How Societies Work, David Ronfeldt, 2006

comparing models
source: In Search of How Societies Work, David Ronfeldt, 2006

the shift

http://www.xmind.net/share/theafter/-new-world-of-(me)dia/

networks
Singapore blogosphere 2008

“Think about how you use the Web right now
compared to six years ago.
(...)
Social Media is the innovation of our time.
(...)
Our behavior and the behavior of future
generations has been irreversibly altered.”

- David Armano, Logic+Emotion

people + web 2.0
=
social media

word of mouth
source: Twitip.com

http://www.a-g.com/Media-Planning

http://conversations.marketing-partners.com

Conversations

Dialogue

Monologue

interactive media
source: GoViral

stats & insights
www.facebook.com/insights/
trends.google.com/trends
www.google.com/adplanner
www.google.com/insights/search/

cim.be/fr/internet/traﬁc/résultats/public

people + web 2.0 +
business context
=
enterprise 2.0

build a social website

elliance.com

http://iampersona.wordpress.com/

What about you?
http://blog.calgarypubliclibrary.com

people 2.0
http://darmano.typepad.com/

the new you

about you
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website /
blog?
‣ do you have a mobile phone?
‣ can you name 5 Social Networks?
‣ why do you want to use them?

David Armano - Thinking Visually

an introduction
to the community manager’s role

Listen

Learn Engage

Act Adapt

v1.0 v2.0

#AdaptorDie via Briansolis.com

markom
hr customers

support
the the
board community
manager world
it
r&d ambassadors

sales
suppliers

Tasks list
• Listening
• Planning
• Publishing
• Connecting in/out
• Crisis management
• Collaborating

Set of skills
• Passionate • Communicative

• Eager to learn, inquisitive • Responsive

• Willing to share • Positive, Constructive

• Daring • Social

• Good writing skills • People Manager

• Open minded • Multi-media skills

Why is it relevant to
me as a community
manager ?

Analytics
http://www.euromonitor.com

Blogging Software
Examples
Posterous

Blogger

Wordpress

Tumblr

Ning
Squarespace
Drupalgardens

but...
indexing world’s places started

Facebook Places

Foursquare

Gowalla

Google Latitude

We will create a ...
• Master email • Twitter account

• Blog • Netvibes Dashboard

• A feedburner account • Linkedin Company Page

• Set up Google Analytics • Youtube account

• Use the webmaster tool • Podcast / vodcast

• Build a Facebook page • and more...

a step by step guide
to social media

step 0 - try & fail

Learn to walk before running

step 1 - build your ID

Set the roots

step 2 - get a strategy

Think

3D R
Deﬁne Deliver
This is the "idea" phase. This is the "action" phase.

You will gather all the info around your business idea : You will focus on the execution
•What's the name? •Find the right team
•"Reason why" you do what you do? •Find partnerships
•What's the business model behind the idea? •Stay FOCUSED
•Who are you talking to?

Drive Reward
This is your "ampliﬁcation" phase. This is the "thank you" phase.

Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base
idea is alive. Make it known to everyone: •Cherish them
•Spread the word •Reward them
•What's your story? What's your content? •Turn them into ambassadors.
•Are you relevant to your audience?
•Bring customers on board
The After

step 3 - select tools

Be rational

toolbox
http://classroomclipart.com

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-ofﬁce

Capital Creation Curation Control Collaboration

social media dashboard - beta version
The After

Manage Content Gather Insight Exchange

Google account Twitter Delicious Google Analytics Skype
FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer
OpenID, Linkedin Prezly Pinterest Twittercounter, bit.ly Flowtown

Flickr, Picasa Evernote RescueTime,Beebole BaseCamp
FB pages/groups
Instagr.am Dropbox Wakoopa Zoho projects
Linkedin
Prezy Issuu AddThis, ShareThis Beebole

Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous,Tumblr MySpace Getsatisfaction
Docstoc GhostBloggers

Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet, Seesmic Zoho
Gowalla
Dailymotion Netvibes Twitspark Docs.com

Livestream Klout, Ubervu,
Memolane, Dipity ContactOfﬁce
uStream Bringshare
Whoopaa Acrobat
Qik (mobile) Attentio

Capital Creation Curation Control Collaboration

social media dashboard - beta version
The After

Check list
✓ Get all basic brand elements (texts+images)
✓ Book all vanity URLs
✓ Draw the content ﬂow
✓ Create a central password keychain
✓ Get dedicated email aliases
✓ Set up a naming convention
✓ Build your own toolkit

Basic brand elements
‣ texts :
‣ internal social media policy
‣ disclaimer guidelines
‣ social media charter
‣ short brand presentation (2 versions: 140 char + in 300
char)
‣ images :
‣ logos
‣ icons

step 4 - focus & act

Be consistent

step 5 - measure

Keep it simple

http://crackthesocialmediacode.com

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

step 6 - start over

Challenge yourself

http://implementingenterprise2.com

in the end

‣ nothing changes
‣ everything changes


The secret formula
‣ If you can understand basic human
psychology
‣ If you have enough empathy to relate to the
inevitably correlated behaviors
‣ If you feel like responding
‣ Then social media will be a piece of cake to
embrace

‣ you can
‣ try, try, try
‣ share : in + out
‣ know why you do what you do
‣ ask for more...

Innovation timeline 1900-2050

Hybrid car Wearable computers Virtual reality windows Sleep surrogates
Self-cleaning windows Digital mirrors Artificial brain
Space factories
Virtual keyboard Soft baths Space mining
Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0
Mandroids
Birth control patch
Plastic bones Space ladder Single global currency Quiet paint
Artificial liver GPS clothing
Viagra Self-driving cars Video wallpaperWarp drive

thank you
Robotic surgery Baby exchanges
Nano drinks Robotic insects
Web-TV Gene based diets
Road reservation system
VR enhancing drugs Global flat tax system
Pentium processor
Artificial eyes Silent villages
World Wide Web Offshore prisons 3D fax Fuel cell phones
Stress control clothing
HTML Prison countries Virtual protest marches
HD-TV Robotic soldiers
Sleep hotels Hydrogen fuel stations Robocops
DVD Reputation trading Global voting
Kevlar Prozac Dream machines Just in time shopping 3D printers
Test tube baby
Self-cleaning houses
Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste
IVF e-suit Memory enhancement in humans Human memory downloads
DNA computer Man on Mars
Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card
Global ID
Space station E-newspapers (e-ink) Smart baths
Space shuttle Disposable camera Virtual holidays Sleep surrogates
Word processor 150GB memory stick Nano pills DNA Scrambler
Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading
VCR
Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers
Heart transplant Space tugs
The Pill Internet Magnetic resonance imaging MySpace Randominoes
Disposable phones Skyshield Brain transplants
Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor
DNA VisiCalc Apple Macintosh
Barcodes Youtube Invisibility cloak
Aqualung Apple Lisa Replicators
ATM Liposuction GPS Child-care robots Gravity tube
Nylon Credit card Astroturf IBM PC Flickr Robotic pest control
Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip
E=MC2 Liquid paper MS-DOS Homorium
Cubism Video game console Goggle Disintegrator Joymakers
Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc
Jet Engine Email Sintered Armorgel
Hydrofoil Photocopier Computer mouse
Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray
Quartz crystal clock Carbon dating Moon landing Wired magazine
Traffic lights Post-It note ebay Napcaps
Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium
Cassette tape
Tape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet
Aeroplane Polaroid camera Yahoo Mindwipes
Safety razor Lego Instant coffee
Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves
Automobile Sonar Nuclear power Artificial printer
Parking meters Mr Potato head Laser Gore-tex Granton motor Labots
Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers
Silly putty Hovercraft Home computing Oceanic thermal converter
1Vacuum cleaner Vegemite Cats eyes Jacuzzi
Sliced bread Radar Jet airliner Radial tyres Barbie
Pocket calculator
Fax machine

1900 1950 2007 2050
www.nowandnext.com

The Community Manager (v1.1)

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