A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
36. Set of skills
• Passionate • Communicative
• Eager to learn, inquisitive • Responsive
• Willing to share • Positive, Constructive
• Daring • Social
• Good writing skills • People Manager
• Open minded • Multi-media skills
86. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media toolbox - beta version
The After
87. Manage Content Gather Insight Exchange
Google account Twitter Google Analytics Skype
Delicious
FB account Flavors, CheckThis FB insights Socialcast,Yammer
StumbleUpon
OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown
Evernote RescueTime,Beebole BaseCamp
FB pages/groups Flickr, Picasa
Dropbox Wakoopa Zoho projects
Linkedin Prezy
Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet Zoho
Gowalla
Dailymotion Netvibes Seesmic Docs.com
Livestream Klout
Memolane, Dipity ContactOffice
uStream Ubervu
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
89. 3D R
Define Deliver
This is the "idea" phase. This is the "action" phase.
You will gather all the info around your business idea : You will focus on the execution
•What's the name? •Find the right team
•"Reason why" you do what you do? •Find partnerships
•What's the business model behind the idea? •Stay FOCUSED
•Who are you talking to?
Drive Reward
This is your "amplification" phase. This is the "thank you" phase.
Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base
idea is alive. Make it known to everyone: •Cherish them
•Spread the word •Reward them
•What's your story? What's your content? •Turn them into ambassadors.
•Are you relevant to your audience?
•Bring customers on board
The After
90. Check list
✓ Get all basic brand elements (texts+images)
✓ Book all vanity URLs
✓ Draw the content flow
✓ Create a central password keychain
✓ Get dedicated email aliases
✓ Set up a naming convention
✓ Build your own toolkit
91. Basic brand elements
‣ texts :
‣ internal social media policy
‣ disclaimer guidelines
‣ social media charter
‣ short brand presentation (2 versions: 140 char + in 300
char)
‣ images :
‣ logos
‣ icons
92.
93. about you 2.0
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website /
blog?
‣ do you have a mobile phone?
100. We will create a ...
• Master email • Twitter account
• Blog • Netvibes Dashboard
• A feedburner account • Linkedin Company Page
• Set up Google Analytics • Youtube account
• Use the webmaster tool • Podcast / vodcast
• Build a Facebook page • and more...